{"id":23463,"date":"2023-09-12T13:45:53","date_gmt":"2023-09-12T06:45:53","guid":{"rendered":"https:\/\/ntc33.net\/?p=23463"},"modified":"2023-10-05T08:00:30","modified_gmt":"2023-10-05T01:00:30","slug":"sinh-vien-thiet-ke-thoi-trang-hsu-to-chuc-trien-lam-cua-hang-pop-up-gia-lap-de-ket-thuc-mon-hoc","status":"publish","type":"post","link":"https:\/\/ntc33.net\/sinh-vien-thiet-ke-thoi-trang-hsu-to-chuc-trien-lam-cua-hang-pop-up-gia-lap-de-ket-thuc-mon-hoc\/","title":{"rendered":"Sinh vi\u00ean Thi\u1ebft k\u1ebf th\u1eddi trang HSU t\u1ed5 ch\u1ee9c Tri\u1ec3n l\u00e3m c\u1eeda h\u00e0ng pop-up gi\u1ea3 l\u1eadp \u0111\u1ec3 k\u1ebft th\u00fac m\u00f4n h\u1ecdc<\/strong>"},"content":{"rendered":"\n

Th\u00e1ng 8 v\u1eeba qua, sinh vi\u00ean chuy\u00ean ng\u00e0nh Kinh doanh Th\u1eddi trang <\/a>HSU \u0111\u00e3 c\u00f3 bu\u1ed5i b\u00e1o c\u00e1o \u0111\u1ec1 \u00e1n m\u00f4n h\u1ecdc. Tuy nhi\u00ean, thay v\u00ec t\u1ed5 ch\u1ee9c b\u00e1o c\u00e1o v\u00e0 thuy\u1ebft tr\u00ecnh th\u00f4ng th\u01b0\u1eddng, c\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u00e3 t\u1ed5 ch\u1ee9c bu\u1ed5i tri\u1ec3n l\u00e3m L’EXPO 93 \u0111\u1ec3 tr\u00ecnh b\u00e0y b\u00e0i thi v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ebfn ng\u01b0\u1eddi tham d\u1ef1 c\u00e1c m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng Pop-up gi\u1ea3 l\u1eadp. <\/strong><\/p>\n\n\n\n

S\u1ef1 ki\u1ec7n \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a gi\u1edbi tr\u1ebb c\u0169ng nh\u01b0 nhi\u1ec1u doanh nghi\u1ec7p th\u1eddi trang, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb v\u00e0 marketing th\u1eddi trang.<\/p>\n\n\n\n

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Kh\u00f4ng gian t\u1ea1i c\u1eeda h\u00e0ng Pop-up gi\u1ea3 l\u1eadp<\/strong> c\u1ee7a sinh vi\u00ean HSU<\/em><\/figcaption><\/figure>\n\n\n\n

L’Expo 93- M\u1edf c\u1eeda cho nhi\u1ec1u k\u1ebft n\u1ed1i doanh nghi\u1ec7p<\/strong><\/p>\n\n\n\n

V\u1edbi \u0111\u1ec1 \u00e1n n\u00e0y, c\u00e1c b\u1ea1n sinh vi\u00ean HSU \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m, trang ph\u1ee5c l\u00e0m ch\u1ea5t li\u1ec7u cho b\u00e0i t\u1eadp. \u0110\u1ec1 b\u00e0i \u0111\u1eb7t ra l\u00e0 c\u00e1c sinh vi\u00ean s\u1ebd ph\u00e2n t\u00edch, nghi\u00ean c\u1ee9u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c giao \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t, gi\u1ea3i ph\u00e1p v\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u- chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng marketing cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nghi\u00ean c\u1ee9u. Sinh vi\u00ean c\u0169ng \u0111\u1ed3ng th\u1eddi b\u00e1o c\u00e1o v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh v\u00e0 ph\u00e2n ph\u1ed1i cho B\u1ed9 s\u01b0u t\u1eadp \u0111ang l\u00e0m vi\u1ec7c (D\u1ef1 b\u00e1o doanh s\u1ed1 trong 6 th\u00e1ng, ph\u00e2n t\u00edch v\u00e0 k\u1ebf ho\u1ea1ch t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau,  chi\u1ebfn l\u01b0\u1ee3c ch\u1ecdn k\u00eanh b\u00e1n h\u00e0ng, etc).<\/p>\n\n\n\n

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Kh\u00e1ch tham quan c\u00e1c c\u1eeda h\u00e0ng gi\u1ea3 l\u1eadp c\u1ee7a sinh vi\u00ean. <\/em><\/figcaption><\/figure>\n\n\n\n

M\u1ed9t s\u1ed1 Local brand \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng sinh vi\u00ean Kinh doanh Th\u1eddi trang HSU cho \u0111\u1ec1 \u00e1n L’Expo 93 nh\u01b0: DVRK, M\u00f4i \u0110i\u00ean, Eyes of the storm, 67%, ETU handcraft. \u0110\u00e2y l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang t\u1ea1i Vi\u1ec7t Nam \u0111\u01b0\u1ee3c nhi\u1ec1u quan t\u00e2m c\u1ee7a gi\u1edbi tr\u1ebb v\u00ec c\u00f3 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, r\u00f5 n\u00e9t.<\/p>\n\n\n\n

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Sinh vi\u00ean b\u00e1o c\u00e1o b\u00e0i thi k\u1ebft th\u00fac m\u00f4n h\u1ecdc c\u1ee7a m\u00ecnh. <\/em><\/figcaption><\/figure>\n\n\n\n

Trong bu\u1ed5i b\u00e1o c\u00e1o, sinh vi\u00ean \u0111\u00e3 thuy\u1ebft tr\u00ecnh v\u1ec1 \u0111\u1ec1 \u00e1n c\u1ee7a m\u00ecnh tr\u01b0\u1edbc c\u00e1c doanh nghi\u1ec7p l\u00e0 gi\u00e1m \u0111\u1ed1c, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn c\u1ee7a c\u00e1c c\u00f4ng ty th\u1eddi trang \u0111ang c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam nh\u01b0: B\u00e0 Nguy\u1ec5n Thi Ressly (Group brand director Maison); \u00d4ng T\u1ed1ng \u0110\u1ee9c D\u0169ng (Former Vice President Ju Clothing); B\u00e0 Aivy Xu\u00e2n Tr\u1ea7n (Visual merchandising manager Mango); \u00d4ngTom Trandt (Founder Moi Dien- Creative director Hanoia); B\u00e0 Ph\u00f9ng Ng\u1ecdc Minh ( Founder EFK Vietnam, Former Operation manager Mothercare); B\u00e0 Windy Uy\u00ean L\u00ea (Co-Founder D2N concept); B\u00e0 H\u00e0 V\u00f5 (Fashion startup). C\u00e1c kh\u00e1ch m\u1eddi \u0111\u00e3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u00e0 \u0111\u01b0a ra nhi\u1ec1u g\u00f3c nh\u00ecn cho sinh vi\u00ean v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0: Tr\u01b0ng b\u00e0y c\u1eeda h\u00e0ng, Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m Th\u1eddi trang, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i k\u00eanh b\u00e1n h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

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Sinh vi\u00ean b\u00e1o c\u00e1o b\u00e0i thi k\u1ebft th\u00fac m\u00f4n h\u1ecdc c\u1ee7a m\u00ecnh. <\/em><\/figcaption><\/figure>\n\n\n\n

B\u00ean c\u1ea1nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 xu\u1ea5t, c\u00e1c sinh vi\u00ean s\u1ebd thi\u1ebft k\u1ebf v\u00e0 d\u1ef1ng m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng POP-UP cho th\u01b0\u01a1ng hi\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, c\u1eeda h\u00e0ng POP-UP l\u00e0 m\u1ed9t c\u1eeda h\u00e0ng ng\u1eafn h\u1ea1n, \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t t\u1ea1m th\u1eddi t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m \u0111i theo concept nh\u1ea5t \u0111\u1ecbnh, v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o th\u00f4i th\u00fac kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

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Sinh vi\u00ean b\u00e1o c\u00e1o b\u00e0i thi k\u1ebft th\u00fac m\u00f4n h\u1ecdc c\u1ee7a m\u00ecnh. <\/em><\/figcaption><\/figure>\n\n\n\n

\u0110\u1ec1 \u00e1n m\u00f4n h\u1ecdc \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho sinh vi\u00ean h\u1ecdc h\u1ecfi nh\u1eefng kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb c\u00e1c doanh nghi\u1ec7p, c\u00f3 c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 t\u00e0i tr\u1ee3 cho c\u00e1c d\u1ef1 \u00e1n th\u1eddi trang trong t\u01b0\u01a1ng lai g\u1ea7n. \u0110\u1ed1i v\u1edbi sinh vi\u00ean kinh doanh, vi\u1ec7c t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c em ti\u1ebfp c\u1eadn s\u1edbm v\u1edbi m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p v\u00e0 m\u1edf r\u1ed9ng quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

Ch\u01b0\u01a1ng tr\u00ecnh h\u00e2n h\u1ea1nh nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00e0i tr\u1ee3 \u0111\u1ecba \u0111i\u1ec3m t\u1eeb b\u00e0 Chu Th\u1ecb H\u1ed3ng Anh c\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Th\u1eddi trang Chu Gallery v\u00e0 Chu Artspace. Chu Artspace l\u00e0 kh\u00f4ng gian ngh\u1ec7 thu\u1eadt \u0111\u1ec1 ch\u00e0o \u0111\u00f3n v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed9ng ngh\u1ec7 thu\u1eadt t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Workshop \u201c THI\u1ec0N TH\u00caU”<\/strong><\/p>\n\n\n\n

Trong khu\u00f4n kh\u1ed5 \u0111\u1ec1 \u00e1n k\u1ebft th\u00fac m\u00f4n h\u1ecdc, c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c tham gia workshop \u201cThi\u1ec1n th\u00eau\u201d di\u1ec5n ra v\u00e0o ng\u00e0y 18\/08\/2023. S\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi \u00f4ng Thanh Ph\u00fac- Co-Founder ETU Handcraft: Ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn \u0111an s\u1ee3i cotton \u0111\u1ec3 t\u1ea1o ra chi\u1ebfc m\u00f3c kh\u00f3a c\u00f3 h\u00ecnh d\u00e1ng nh\u1eefng ch\u1eef c\u00e1i in hoa.<\/p>\n\n\n\n

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To\u1ea3n c\u1ea3nh bu\u1ed5i workshop “Thi\u1ec1n th\u00eau”<\/figcaption><\/figure>\n\n\n\n

Talkshow \u201cFashion retail career orientation”<\/strong><\/p>\n\n\n\n

Talkshow \u201cFashion retail career orientation” l\u00e0 bu\u1ed5i chia s\u1ebb t\u1eeb c\u00e1c doanh nghi\u1ec7p v\u1ec1 ngh\u1ec1 nghi\u1ec7p trong l\u0129nh v\u1ef1c business- marketing th\u1eddi trang, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf l\u0129nh v\u1ef1c th\u1eddi trang b\u00e1n l\u1ebb. Ng\u01b0\u1eddi tham d\u1ef1 s\u1ebd c\u00f3 c\u01a1 h\u1ed9i hi\u1ec3u h\u01a1n v\u1ec1 nhu c\u1ea7u lao \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00f4ng ty th\u1eddi trang, nh\u1eefng v\u1ecb tr\u00ed \u0111ang \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 mong \u0111\u1ee3i t\u1eeb c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n

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Bu\u1ed5i Talkshow \u201cFashion retail career orientation”<\/strong> v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh th\u1eddi trang.<\/em><\/figcaption><\/figure>\n\n\n\n

T\u1ea1i bu\u1ed5i tr\u00f2 chuy\u1ec7n, c\u00e1c kh\u00e1ch m\u1eddi \u0111\u00e3 chia s\u1ebb v\u00e0 gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc c\u1ee7a sinh vi\u00ean c\u0169ng nh\u01b0 c\u00e1c b\u1ea1n tr\u1ebb tham d\u1ef1 v\u1ec1 nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam c\u0169ng nh\u01b0 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c \u1edf l\u0129nh v\u1ef1c Fashion retail. C\u00e1c b\u1ea1n tr\u1ebb c\u0169ng c\u00f3 bu\u1ed5i th\u1ea3o lu\u1eadn \u0111\u1ec3 hi\u1ec3u v\u1ec1 v\u1ec1 thu\u1eadn l\u1ee3i c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c khi vi\u1ec7c \u1edf m\u00f4i tr\u01b0\u1eddng c\u00e1c t\u1eadp \u0111o\u00e0n th\u1eddi trang qu\u1ed1c t\u1ebf, v\u00e0 s\u1ef1 kh\u00e1c nhau khi l\u00e0m vi\u1ec7c \u1edf m\u1ed9t doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba (Local brand). \u0110i\u1ec1u cu\u1ed1i c\u00f9ng, th\u00f4ng qua chia s\u1ebb v\u1edbi c\u00e1c em v\u1ec1 nh\u1eefng mong \u0111\u1ee3i c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u1eddi trang khi tuy\u1ec3n d\u1ee5ng, \u0111\u1ea1i di\u1ec7n c\u00e1c doanh nghi\u1ec7p cho th\u1ea5y m\u1ed9t nhu c\u1ea7u l\u1edbn v\u1ec1 tuy\u1ec3n d\u1ee5ng \u1edf l\u0129nh v\u1ef1c Kinh doanh Th\u1eddi trang.<\/p>\n\n\n\n

Tuy nhi\u00ean c\u00e1c t\u1eadp \u0111o\u00e0n Th\u1eddi trang cho th\u1ea5y s\u1ef1 k\u1ef3 v\u1ecdng v\u1ec1 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng c\u00f3 hi\u1ec3u bi\u1ebft chuy\u00ean m\u00f4n, ki\u1ebfn th\u1ee9c th\u1eddi trang v\u00e0 r\u1ea5t mong \u0111\u1ee3i v\u00e0o s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c sinh vi\u00ean cho ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n