{"id":22751,"date":"2023-06-12T14:37:45","date_gmt":"2023-06-12T07:37:45","guid":{"rendered":"https:\/\/ntc33.net\/?p=22751"},"modified":"2023-10-05T08:00:42","modified_gmt":"2023-10-05T01:00:42","slug":"chung-ket-cuoc-thi-tvcreate-2023-nhung-chien-luoc-marketing-bai-ban-cua-gen-z","status":"publish","type":"post","link":"https:\/\/ntc33.net\/chung-ket-cuoc-thi-tvcreate-2023-nhung-chien-luoc-marketing-bai-ban-cua-gen-z\/","title":{"rendered":"Chung k\u1ebft Cu\u1ed9c thi TVCreate 2023: Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u201cb\u00e0i b\u1ea3n\u201d c\u1ee7a Gen Z<\/strong>"},"content":{"rendered":"\n

B\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 am hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng gi\u1edbi tr\u1ebb, c\u00e1c th\u00ed sinh c\u1ee7a cu\u1ed9c thi TVCreate<\/a> 2023 \u2013 nh\u1eefng b\u1ea1n tr\u1ebb thu\u1ed9c th\u1ebf h\u1ec7 gen Z \u0111\u00e3 cho ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> chuy\u00ean nghi\u1ec7p nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p l\u1edbn.<\/strong><\/p>\n\n\n\n

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\u0110\u1ed9i DAKCO ph\u1ea3n bi\u1ec7n c\u00f9ng Ban gi\u00e1m kh\u1ea3o t\u1ea1i V\u00f2ng chung k\u1ebft<\/em><\/figcaption><\/figure>\n\n\n\n

TVCreate l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt ra \u0111\u1eddi v\u00e0o n\u0103m 2010 d\u00e0nh cho nh\u1eefng ai y\u00eau th\u00edch qu\u1ea3ng c\u00e1o v\u00e0 marketing tr\u00ean to\u00e0n qu\u1ed1c doKhoa Kinh t\u1ebf Qu\u1ea3n Tr\u1ecb –\u00a0 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) t\u1ed5 ch\u1ee9c. N\u0103m nay l\u00e0 m\u00f9a th\u1ee9 11 cu\u1ed9c thi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n tr\u1ebb t\u1eeb 16 \u2013 24 tu\u1ed5i tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c. V\u00f2ng chung k\u1ebft cu\u1ed9c thi v\u1eeba di\u1ec5n ra v\u00e0o t\u1ed1i 10\/6\/2023.<\/p>\n\n\n\n

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Th\u00ed sinh tr\u00ecnh b\u00e0y v\u1ec1 b\u00e0i d\u1ef1 thi c\u1ee7a nh\u00f3m.<\/em><\/figcaption><\/figure>\n\n\n\n

Tr\u1ea3i qua h\u01a1n 3 th\u00e1ng kh\u1edfi \u0111\u1ed9ng, TVCreate \u0111\u00e3 thu h\u00fat g\u1ea7n 100 \u0111\u1ed9i thi t\u1eeb 40 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc tr\u00ean c\u1ea3 n\u01b0\u1edbc tham gia. V\u01b0\u1ee3t qua 3 v\u00f2ng thi v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 m\u1ea1nh, 6 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc nh\u1ea5t \u0111\u00e3 b\u01b0\u1edbc v\u00e0o v\u00f2ng chung k\u1ebft.<\/p>\n\n\n\n

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Anh Ho\u00e0ng Huy – Founder c\u1ee7a HUGG Agency nh\u1eadn x\u00e9t ph\u1ea7n thi c\u1ee7a c\u00e1c \u0111\u1ed9i thi.<\/em><\/figcaption><\/figure>\n\n\n\n

V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cMoments Of The Movement – B\u1eaft nh\u1ecbp chuy\u1ec3n m\u00ecnh\u201d, nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c \u0111\u1ed9i thi l\u00e0 \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9i ng\u0169 marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e1y \u1ea3nh Kodak \u2013 Nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh c\u1ee7a cu\u1ed9c thi. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 bi\u1ebfn \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i, tr\u00e0o l\u01b0u m\u1edbi xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c, c\u00f4ng ngh\u1ec7, ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng… ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u00f3i quen ch\u1ee5p v\u00e0 l\u01b0u tr\u1eef \u1ea3nh b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh.\u00a0S\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a \u0111\u1ed9 l\u01b0u tr\u1eef \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay \u0111\u00e3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e1y ch\u1ee5p \u1ea3nh l\u1ea5y li\u1ec1n (instant camera) c\u0169ng nh\u01b0 l\u00e0m phai m\u1edd gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac, ngh\u1ec7 thu\u1eadt v\u00e0 t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a m\u1ecdi \u201ckho\u1ea3nh kh\u1eafc s\u1ed1ng\u201d.\u00a0<\/p>\n\n\n\n

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Nh\u00f3m DAKCO \u0111\u00e3 v\u01b0\u1ee3t qua nhi\u1ec1u \u0111\u1ed1i th\u1eed \u0111\u1ec3 tr\u1edf th\u00e0nh qu\u00e1n qu\u00e2n cu\u1ed9c thi.<\/em><\/figcaption><\/figure>\n\n\n\n

V\u1edbi \u0111\u1ec1 b\u00e0i n\u00e0y, th\u00ed sinh ph\u1ea3i \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch marketing truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p cho s\u1ea3n ph\u1ea9m m\u00e1y ch\u1ee5p \u1ea3nh l\u1ea5y li\u1ec1n nh\u1eb1m m\u1ee5c ti\u00eau: \u0110\u01b0a Kodak tr\u1edf th\u00e0nh m\u00e1y ch\u1ee5p \u1ea3nh l\u1ea5y li\u1ec1n th\u1ecbnh h\u00e0nh c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam trong th\u1eddi gian 6 th\u00e1ng.<\/p>\n\n\n\n

T\u1eeb c\u00e1c v\u00f2ng \u0111\u1ea7u, th\u00ed sinh ph\u1ea3i th\u1ef1c hi\u1ec7n proposal (b\u1ea3n th\u1ea3o k\u1ebf ho\u1ea1ch) theo \u0111\u1ec1 b\u00e0i, th\u1ef1c hi\u1ec7n TVC qu\u1ea3ng c\u00e1o (viral clip) \u0111\u1ec3 \u0111\u0103ng t\u1ea3i l\u00ean n\u1ec1n t\u1ea3ng Facebook. T\u1ea1i v\u00f2ng chung k\u1ebft, 6 \u0111\u1ed9i thi \u0111\u00e3 tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch marketing tr\u01b0\u1edbc ban gi\u00e1m kh\u1ea3o c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh proposal c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong k\u1ebf ho\u1ea1ch marketing c\u00e1c \u0111\u1ed9i \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n

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\u0110\u00f4ng \u0111\u1ea3o c\u00e1c b\u1ea1n sinh vi\u00ean c\u00f3 m\u1eb7t c\u1ed5 v\u0169 c\u00e1c \u0111\u1ed9i thi t\u1ea1i V\u00f2ng chung k\u1ebft.<\/em><\/figcaption><\/figure>\n\n\n\n

\u0110i\u1ec1u b\u1ea5t ng\u1edd l\u00e0 k\u1ebf ho\u1ea1ch marketing c\u1ee7a c\u00e1c \u0111\u1ed9i thi \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 ch\u1ec9n chu. T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00e1y \u1ea3nh Kodak, l\u00fd do v\u00ec sao Kodak ch\u01b0a ph\u1ed5 bi\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn vi\u1ec7c v\u1ea1ch ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, giai \u0111o\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch marketing, k\u00eanh truy\u1ec1n t\u1ea3i, t\u1eadn d\u1ee5ng c\u00e1c KOLs (ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng), gi\u00e1 th\u00e0nh\u2026 \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9i thi ph\u00e2n t\u00edch k\u1ef9. Ngo\u00e0i ra, k\u1ebf ho\u1ea1ch KPI (ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c) c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n v\u1ea1ch r\u00f5 m\u1ed9t c\u00e1ch chi ti\u1ebft, TVC qu\u1ea3ng c\u00e1o c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n \u0111\u1ea7u t\u01b0 t\u1eeb \u00fd t\u01b0\u1edfng, nh\u00e2n v\u1eadt, h\u00ecnh \u1ea3nh\u2026 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a v\u1ec1 m\u00e1y ch\u1ee5p \u1ea3nh in li\u1ec1n (instant camera), t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

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C\u00e1c \u0111\u1ed9i thi kh\u00e1c c\u1ee7a TVCreate 2023.<\/em><\/figcaption><\/figure>\n\n\n\n

K\u1ebft qu\u1ea3 chung cu\u1ed9c, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing b\u00e0i b\u1ea3n c\u00f9ng th\u00f4ng \u0111i\u1ec7p TVC – \u201cKho\u1ea3nh kh\u1eafc s\u1eafc ng\u1eddi \u2013 ph\u00fat gi\u00e2y m\u00e3i nh\u1edb\u201d,nh\u00f3m DAKCO \u0111\u00e3 tr\u1edf th\u00e0nh qu\u00e1n qu\u00e2n cu\u1ed9c thi. Gi\u1ea3i\u00a0 \u00c1 Qu\u00e2n thu\u1ed9c v\u1ec1 nh\u00f3m Sense Team, gi\u1ea3i ba thu\u1ed9c v\u1ec1 nh\u00f3m B\u1ed9 T\u1ee9 Si\u00eau \u0110\u1eb3ng, 3 gi\u1ea3i khuy\u1ebfn kh\u00edch thu\u1ed9c v\u1ec1 c\u00e1c nh\u00f3m: Ch\u1ea1m , Double S, Har. Ban t\u1ed5 ch\u1ee9c c\u0169ng d\u00e0nh gi\u1ea3i Best Creative Idea (\u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o nh\u1ea5t) cho nh\u00f3m Sense Team v\u00e0 Best Production (s\u1ea3n xu\u1ea5t t\u1ed1t nh\u1ea5t) cho nh\u00f3m B\u1ed9 t\u1ee9 si\u00eau \u0111\u1eb3ng.<\/p>\n\n\n\n

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T\u00e2p th\u1ec3 BTC, Bna gi\u00e1m kh\u1ea3o, c\u00e1c gi\u1ea3ng vi\u00ean v\u00e0 th\u00ed sinh t\u1ea1i V\u00f2ng chung k\u1ebft v\u00e0 trao gi\u1ea3i TVCreate 2023.<\/em><\/figcaption><\/figure>\n\n\n\n

TVCreate 2022 l\u00e0 s\u00e2n ch\u01a1i \u0111\u1ec3 th\u00ed sinh th\u1ec3 hi\u1ec7n nh\u1eefng c\u00e1 t\u00ednh, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a m\u00ecnh. Cu\u1ed9c thi \u0111\u00e3 t\u1ea1o m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp th\u00f4ng qua c\u00e1c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, gi\u00fap c\u00e1c b\u1ea1n trau d\u1ed3i k\u1ef9 n\u0103ng l\u00e0m phim qu\u1ea3ng c\u00e1o v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch marketing c\u00f9ng nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh. T\u1eeb \u0111\u00f3, mang \u0111\u1ebfn cho sinh vi\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ecdn v\u1eb9n nh\u1ea5t v\u1ec1 quy tr\u00ecnh th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch marketing cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1eb1ng s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u v\u00e0 am hi\u1ec3u v\u1ec1 th\u1ecb tr\u01b0\u1eddng gi\u1edbi tr\u1ebb, c\u00e1c th\u00ed sinh c\u1ee7a cu\u1ed9c thi TVCreate 2023 \u2013 nh\u1eefng b\u1ea1n tr\u1ebb thu\u1ed9c th\u1ebf h\u1ec7 gen Z \u0111\u00e3 cho ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing chuy\u00ean nghi\u1ec7p nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p l\u1edbn.<\/p>\n","protected":false},"author":10,"featured_media":22755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,221],"tags":[151],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts\/22751"}],"collection":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/comments?post=22751"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts\/22751\/revisions"}],"predecessor-version":[{"id":22759,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts\/22751\/revisions\/22759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/media\/22755"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/media?parent=22751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/categories?post=22751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/tags?post=22751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}