{"id":21325,"date":"2022-12-23T16:19:44","date_gmt":"2022-12-23T09:19:44","guid":{"rendered":"https:\/\/ntc33.net\/?p=21325"},"modified":"2023-10-05T08:01:03","modified_gmt":"2023-10-05T01:01:03","slug":"nang-cao-van-hoa-thuong-thuc-bia-co-trach-nhiem-cho-sinh-vien","status":"publish","type":"post","link":"https:\/\/ntc33.net\/nang-cao-van-hoa-thuong-thuc-bia-co-trach-nhiem-cho-sinh-vien\/","title":{"rendered":"N\u00e2ng cao v\u0103n h\u00f3a th\u01b0\u1edfng th\u1ee9c bia c\u00f3 tr\u00e1ch nhi\u1ec7m cho sinh vi\u00ean"},"content":{"rendered":"\n

V\u1edbi m\u1ee5c ti\u00eau mang \u0111\u1ebfn s\u00e2n ch\u01a1i cho sinh vi\u00ean c\u00f3 ni\u1ec1m \u0111am m\u00ea tranh bi\u1ec7n, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p v\u1edbi c\u00f4ng ty Anheuser-Busch InBev t\u1ed5 ch\u1ee9c cu\u1ed9c thi tranh bi\u1ec7n \u201cTh\u01b0\u1edfng th\u1ee9c c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00ec ai \u0111\u00f3 c\u1ea7n b\u1ea1n\u201d v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u00f4 c\u00f9ng n\u00f3ng h\u1ed5i hi\u1ec7n nay: Kh\u00f4ng l\u00e1i xe sau khi u\u1ed1ng bia v\u00e0 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m c\u00f9ng l\u1ed1i s\u1ed1ng t\u00edch c\u1ef1c c\u1ee7a th\u1ebf h\u1ec7 Gen Z.<\/strong><\/p>\n\n\n\n

Ng\u00e0y nay, v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong l\u1ed1i s\u1ed1ng v\u00e0 phong c\u00e1ch l\u00e0m vi\u1ec7c, sinh ho\u1ea1t c\u1ee7a th\u1ebf h\u1ec7 GenZ, th\u1ee9c u\u1ed1ng c\u00f3 c\u1ed3n kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t th\u1ee9c u\u1ed1ng gi\u1ea3i kh\u00e1t ngon, m\u00e0 c\u00f2n l\u00e0 ch\u1ea5t x\u00fac t\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u00e0 th\u1ec3 hi\u1ec7n gu ri\u00eang c\u1ee7a b\u1ea3n th\u00e2n m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng, tinh t\u1ebf. Ng\u01b0\u1eddi tr\u1ebb hi\u1ec7n \u0111\u1ea1i kh\u00f4ng u\u1ed1ng bia ki\u1ec3u \u201cng\u00e0n ly kh\u00f4ng say\u201d hay thi t\u1ed1c \u0111\u1ed9, m\u00e0 th\u01b0\u1edfng bia theo c\u00e1ch tinh t\u1ebf v\u00e0 h\u1ee3p l\u00fd h\u01a1n.<\/p>\n\n\n\n

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\u0110\u1ed9i “Say” tr\u00e1ch nhi\u1ec7m trong ph\u1ea7n thi b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m “L\u1ed7i t\u1ea1i bia”<\/em><\/figcaption><\/figure>\n\n\n\n

Hi\u1ec3u \u0111\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh n\u00f3i chung v\u00e0 \u0111\u1ed1i v\u1edbi th\u1ebf h\u1ec7 t\u01b0\u01a1ng l\u1ea1i n\u00f3i ri\u00eang, c\u00f4ng ty Anheuser-Busch InBev, T\u1ed5 ch\u1ee9c qu\u1ef9 AB InBev c\u00f9ng nh\u00e3n h\u00e0ng Budweiser \u0111\u00e3 ph\u1ed1i h\u1ee3p v\u1edbi Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen v\u00e0 AB InBev t\u1ed5 ch\u1ee9c cu\u1ed9c thi tranh bi\u1ec7n \u201cTh\u01b0\u1edfng th\u1ee9c c\u00f3 tr\u00e1ch nhi\u1ec7m V\u00ec ai \u0111\u00f3 c\u1ea7n b\u1ea1n\u201d v\u1ec1 v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i \u0111ang ph\u1ed5 bi\u1ebfn \u0111\u00f3 ch\u00ednh l\u00e0 Kh\u00f4ng l\u00e1i xe sau khi u\u1ed1ng bia v\u00e0 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m c\u00f9ng l\u1ed1i s\u1ed1ng t\u00edch c\u1ef1c c\u1ee7a gi\u1edbi tr\u1ebb. Cu\u1ed9c thi tranh bi\u1ec7n v\u1edbi ch\u1ee7 \u0111\u1ec1 ch\u00ednh \u201cL\u1ed6I T\u1ea0I BIA HAY L\u1ed6I T\u1ea0I NG\u01af\u1edcI U\u1ed0NG BIA?\u201d nh\u1eb1m k\u00eau g\u1ecdi c\u00e1c b\u1ea1n sinh vi\u00ean th\u1ebf h\u1ec7 Gen Z s\u1ed1ng tr\u00e1ch nhi\u1ec7m v\u00ec nh\u1eefng ng\u01b0\u1eddi m\u00e0 m\u00ecnh y\u00eau th\u01b0\u01a1ng, k\u00eau g\u1ecdi cam k\u1ebft \u201cKh\u00f4ng l\u00e1i xe khi \u0111\u00e3 u\u1ed1ng bia\u201d.<\/strong>  <\/p>\n\n\n\n

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\u0110\u1ed9i The Big Fish v\u1edbi nh\u1eefng l\u00fd l\u1ebd s\u1eafc b\u00e9n <\/em><\/figcaption><\/figure>\n\n\n\n

Trao \u0111\u1ed5i v\u1edbi c\u00e1c b\u1ea1n sinh vi\u00ean, anh Tr\u01b0\u01a1ng V\u0103n To\u00e0n \u2013 Gi\u00e1m \u0111\u1ed1c Ph\u00e1p l\u00fd \u0110\u1ed1i ngo\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng c\u1ee7a AB InBev chia s\u1ebb: \u201cT\u1eeb nh\u1eefng bi\u1ebfn t\u1ea5u trong m\u1ee5c \u0111\u00edch th\u01b0\u1edfng th\u1ee9c, gi\u1edd \u0111\u00e2y u\u1ed1ng bia c\u0169ng c\u00f3 nh\u1eefng \u201clu\u1eadt b\u1ea5t th\u00e0nh v\u0103n\u201d m\u1edbi \u0111\u01b0\u1ee3c ng\u01b0\u1eddi tr\u1ebb truy\u1ec1n tai nhau. N\u1ebfu nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y u\u1ed1ng ph\u1ea3i so xem s\u1ed1 chai r\u1ed7ng sau ti\u1ec7c l\u00e0 bao nhi\u00eau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 \u201cch\u1ecbu ch\u01a1i\u201d th\u00ec ng\u00e0y nay c\u00e1c b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u1ee7a th\u1ebf h\u1ec7 m\u1edbi, c\u00e1c b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng th\u00f4ng tin v\u00e0 l\u1ed1i s\u1ed1ng v\u0103n h\u00f3a kh\u00e1c nhau, n\u00ean s\u1ebd ch\u00fa tr\u1ecdng nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m, nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u00e1ng nh\u1edb sau m\u1ed7i cu\u1ed9c vui. Quan tr\u1ecdng nh\u1ea5t v\u1eabn lu\u00f4n l\u00e0 s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an to\u00e0n, ch\u00ednh nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho c\u00e1c b\u1ea1n tr\u1ebb c\u00f3 tr\u00e1ch nhi\u1ec7m nhi\u1ec1u h\u01a1n v\u00e0 n\u00e2ng cao v\u0103n h\u00f3a th\u01b0\u1edfng th\u1ee9c bia. \u0110\u1eb7c bi\u1ec7t, c\u00e1c b\u1ea1n sinh vi\u00ean c\u0169ng s\u1ebd l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap lan t\u1ecfa v\u0103n h\u00f3a th\u01b0\u1edfng bia c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi gia \u0111\u00ecnh b\u1ea1n \u0111ang s\u1ed1ng trong t\u01b0\u01a1ng lai.\u201d Th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa sen v\u00e0 c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc kh\u00e1c, h\u01a1n 6.000 b\u1ea1n sinh vi\u00ean v\u00e0 th\u1ea7y c\u00f4 \u0111\u00e3 k\u00ed t\u00ean cam k\u1ebft c\u00e1c b\u1ea1n hi\u1ec3u r\u00f5 v\u00e0 tu\u00e2n th\u1ee7 tinh th\u1ea7n th\u01b0\u1edfng th\u1ee9c c\u00f3 tr\u00e1ch nhi\u1ec7m c\u1ee7a Anheuser-Busch InBev v\u00e0 nh\u00e3n h\u00e0ng Budweiser h\u01b0\u1edbng \u0111\u1ebfn, \u0111\u00f3 ch\u00ednh l\u00e0:<\/p>\n\n\n\n

    \n
  • \u0110\u00e3 u\u1ed1ng bia th\u00ec kh\u00f4ng l\u00e1i xe<\/strong><\/li>\n\n\n\n
  • Ch\u1ec9 th\u01b0\u1edfng th\u1ee9c bia khi \u0111\u1ee7 tu\u1ed5i h\u1ee3p ph\u00e1p<\/strong><\/li>\n\n\n\n
  • Th\u01b0\u1edfng th\u1ee9c theo c\u00e1ch ri\u00eang c\u1ee7a t\u1eebng lo\u1ea1i bia.<\/strong><\/li>\n<\/ul>\n\n\n\n
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    \u0110\u1ed9i Random \u0111\u1ed1i \u0111\u1ea7u v\u1edbi \u0111\u1ed9i 3T<\/em><\/figcaption><\/figure>\n\n\n\n

    Cu\u1ed9c thi \u0111\u00e3 \u0111i t\u1edbi ch\u1eb7ng \u0111ua cu\u1ed1i c\u00f9ng, v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed9i thi t\u1ea1i v\u00f2ng S\u01a1 lo\u1ea1i, TOP 06 \u0111\u1ed9i thi xu\u1ea5t s\u1eafc nh\u1ea5t \u0111\u00e3  tranh t\u00e0i t\u1ea1i v\u00f2ng chung k\u1ebft. 6 \u0111\u1ed9i thi \u0111\u01b0\u1ee3c chia th\u00e0nh 3 b\u1ea3ng, 1 \u0111\u1ea5u 1 v\u1edbi 2 quan \u0111i\u1ec3m tr\u00e1i ng\u01b0\u1ee3c nhau: M\u1ed9t b\u00ean b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m \u201cl\u1ed7i t\u1ea1i bia\u201d, \u0111\u1ed9i c\u00f2n l\u1ea1i ph\u1ea3i b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m \u201cl\u1ed7i t\u1ea1i ng\u01b0\u1eddi u\u1ed1ng bia\u201d. Trong qu\u00e1 tr\u00ecnh tranh bi\u1ec7n, 2 \u0111\u1ed9i \u0111\u01b0\u1ee3c Ban t\u1ed5 ch\u1ee9c y\u00eau c\u1ea7u \u0111\u1ea3o ng\u01b0\u1ee3c quan \u0111i\u1ec3m \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 nh\u1ea1y b\u00e9n, t\u01b0 duy ph\u1ea3n bi\u1ec7n tr\u00e1i ng\u01b0\u1ee3c trong tranh bi\u1ec7n. T\u1eeb \u0111\u00f3, BTC s\u1ebd ch\u1ecdn ra \u0111\u1ed9i th\u1eafng cu\u1ed9c \u0111\u1ec3 trao gi\u1ea3i. C\u01a1 c\u1ea5u gi\u1ea3i th\u01b0\u1edfng bao g\u1ed3m: 1 gi\u1ea3i nh\u1ea5t 10.000.000 VN\u0110, 1 gi\u1ea3i nh\u00ec 5.000.000 VN\u0110, 1 gi\u1ea3i ba 3.000.000 VN\u0110, 3 gi\u1ea3i khuy\u1ebfn kh\u00edch tr\u1ecb gi\u00e1 2.000.000 VN\u0110.<\/p>\n\n\n\n

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    Anh L\u00ea Th\u00e1i Huy – Ph\u00f3 gi\u00e1m \u0111\u1ed1c Trung t\u00e2m Tr\u1ea3i nghi\u1ec7m Vi\u1ec7c l\u00e0m Sinh vi\u00ean HSU nh\u1eadn x\u00e9t v\u1ec1 c\u00e1c ph\u1ea7n thi c\u1ee7a c\u00e1c \u0111\u1ed9i<\/em><\/figcaption><\/figure>\n\n\n\n

    B\u1eb1ng nh\u1eefng l\u00ed lu\u1eadn s\u1eafc b\u00e9n, nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 ph\u00e1p lu\u1eadt, v\u1ec1 c\u00e1c doanh nghi\u1ec7p, nh\u00e0 s\u1ea3n xu\u1ea5t bia nh\u01b0: Bia l\u00e0 ch\u1ea5t x\u00fac t\u00e1c gi\u00fap c\u1ea3m x\u00fac th\u00eam th\u0103ng hoa, xo\u00e1 \u0111i nh\u1eefng lo toan b\u1ed9n b\u1ec1 c\u1ee7a c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng, bia t\u0103ng th\u00eam h\u01b0\u01a1ng v\u1ecb cho c\u00e1c m\u00f3n \u0103n \u0111\u1eadm \u0111\u00e0 h\u01a1n. Tuy nhi\u00ean, bia \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh mang t\u00ednh ti\u00eau c\u1ef1c nh\u01b0 l\u00e0 nguy\u00ean nh\u00e2n g\u00e2y ra tai n\u1ea1n giao th\u00f4ng, b\u1ea1o l\u1ef1c gia \u0111\u00ecnh, v\u00e0 h\u00e0ng ng\u00e0n n\u1ed7i \u0111au cho c\u00e1c gia \u0111\u00ecnh Vi\u1ec7t. Hay, bia kh\u00f4ng c\u00f3 c\u1ed3n \u0111\u01b0\u1ee3c ra \u0111\u1eddi \u0111\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng t\u00e1c h\u1ea1i, h\u1ec7 l\u1ee5y cho con ng\u01b0\u1eddi\u2026 6 \u0111\u1ed9i thi \u0111\u00e3 th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 \u0111\u1ea7u t\u01b0 cho c\u00e1c d\u1eabn ch\u1ee9ng v\u00e0 l\u1eadp lu\u1eadn \u0111\u1ec3 b\u1ea3o v\u1ec7 quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

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    Anh Tr\u01b0\u01a1ng V\u0103n To\u00e0n \u2013 Gi\u00e1m \u0111\u1ed1c Ph\u00e1p l\u00fd \u0110\u1ed1i ngo\u1ea1i v\u00e0 Truy\u1ec1n th\u00f4ng c\u1ee7a AB InBev chia s\u1ebb t\u1ea1i s\u1ef1 ki\u1ec7n.<\/em><\/figcaption><\/figure>\n\n\n\n

    K\u1ebft qu\u1ea3 chung cu\u1ed9c, \u0111\u1ed9i Big Fish v\u1edbi nh\u1eefng l\u00fd l\u1ebd thuy\u1ebft ph\u1ee5c \u0111\u00e3 d\u00e0nh \u0111\u01b0\u1ee3c s\u1ed1 \u0111i\u1ec3m cao nh\u1ea5t t\u1eeb Ban gi\u00e1m kh\u1ea3o v\u00e0 \u0111o\u1ea1t ng\u00f4i v\u1ecb qu\u00e1n qu\u00e2n. V\u1ec1 nh\u00ec l\u00e0 \u0111\u1ed9i \u201cSay\u201d Tr\u00e1ch Nhi\u1ec7m. \u0110\u1ed9i Call To Action d\u00e0nh \u0111\u01b0\u1ee3c gi\u1ea3i 3. Ba gi\u1ea3i khuy\u1ebfn kh\u00edch thu\u1ed9c v\u1ec1 c\u00e1c \u0111\u1ed9i: In your eyes, \u0111\u1ed9i 3T v\u00e0 \u0111\u1ed9i Random.<\/p>\n\n\n\n

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    \u0110\u1ed9i The Big Fish gi\u00e0nh gi\u1ea3i nh\u1ea5t cu\u1ed9c thi.<\/em><\/figcaption><\/figure>\n\n\n\n

    Cu\u1ed9c thi \u201cTh\u01b0\u1edfng th\u1ee9c c\u00f3 tr\u00e1ch nhi\u1ec7m V\u00ec ai \u0111\u00f3 c\u1ea7n b\u1ea1n\u201d kh\u00f4ng ch\u1ec9 nh\u1eb1m m\u1ee5c ti\u00eau gi\u00e1o d\u1ee5c thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a gi\u1edbi tr\u1ebb m\u00e0 c\u00f2n gi\u00fap th\u00ed sinh h\u1ecdc t\u1eadp th\u00eam v\u1ec1 t\u01b0 duy ph\u1ea3n bi\u1ec7n, k\u1ef9 n\u0103ng thuy\u1ebft tr\u00ecnh, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch th\u1ea5u \u0111\u00e1o. T\u1eeb \u0111\u00f3, nh\u00e2n r\u1ed9ng v\u00e0 tuy\u00ean truy\u1ec1n th\u00eam nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p \u0111\u1ebfn gi\u1edbi tr\u1ebb.<\/p>\n","protected":false},"excerpt":{"rendered":"

    V\u1edbi m\u1ee5c ti\u00eau mang \u0111\u1ebfn s\u00e2n ch\u01a1i cho sinh vi\u00ean c\u00f3 ni\u1ec1m \u0111am m\u00ea tranh bi\u1ec7n, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) ph\u1ed1i h\u1ee3p v\u1edbi c\u00f4ng ty Anheuser-Busch InBev t\u1ed5 ch\u1ee9c cu\u1ed9c thi tranh bi\u1ec7n \u201cTh\u01b0\u1edfng th\u1ee9c c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00ec ai \u0111\u00f3 c\u1ea7n b\u1ea1n\u201d v\u1edbi ch\u1ee7 \u0111\u1ec1 v\u00f4 c\u00f9ng n\u00f3ng h\u1ed5i hi\u1ec7n nay: Kh\u00f4ng l\u00e1i xe sau khi u\u1ed1ng bia v\u00e0 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m c\u00f9ng l\u1ed1i s\u1ed1ng t\u00edch c\u1ef1c c\u1ee7a th\u1ebf h\u1ec7 Gen Z.<\/p>\n","protected":false},"author":10,"featured_media":21343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,221],"tags":[151,159],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts\/21325"}],"collection":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/comments?post=21325"}],"version-history":[{"count":2,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts\/21325\/revisions"}],"predecessor-version":[{"id":21349,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/posts\/21325\/revisions\/21349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/media\/21343"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/media?parent=21325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/categories?post=21325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/wp-json\/wp\/v2\/tags?post=21325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}