{"id":9766,"date":"2023-05-13T10:58:00","date_gmt":"2023-05-13T03:58:00","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=9766"},"modified":"2024-06-17T17:01:25","modified_gmt":"2024-06-17T10:01:25","slug":"nganh-quan-he-cong-chung-la-gi-hoc-gi","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/nganh-quan-he-cong-chung-la-gi-hoc-gi\/","title":{"rendered":"Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? H\u1ecdc g\u00ec? H\u1ecdc tr\u01b0\u1eddng n\u00e0o"},"content":{"rendered":"\n

Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> \u1ee9ng d\u1ee5ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 gi\u00fap \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh c\u1ee7a m\u1ed9t c\u00f4ng ty, t\u1ed5 ch\u1ee9c ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin t\u1edbi c\u00f4ng ch\u00fang. Ch\u00ednh v\u00ec v\u1eady b\u1ed9 ph\u1eadn quan h\u1ec7 c\u00f4ng ch\u00fang, truy\u1ec1n th\u00f4ng \u1edf m\u1ed7i c\u00f4ng ty, doanh nghi\u1ec7p r\u1ea5t \u0111\u01b0\u1ee3c coi tr\u1ecdng. V\u1eady ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? H\u1ecdc nh\u1eefng g\u00ec v\u00e0 n\u00ean h\u1ecdc \u1edf \u0111\u00e2u? C\u00f9ng t\u00ecm hi\u1ec3u t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 ng\u00e0nh h\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n

\"Ng\u00e0nh<\/figure>\n\n\n\n

Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/em><\/p>\n\n\n\n

<\/a>1. Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? H\u1ecdc g\u00ec?<\/strong><\/h2>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n nh\u1eefng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng nh\u1eb1m gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c, c\u0169ng nh\u01b0 b\u1ed9 ph\u1eadn c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

C\u1ee5 th\u1ec3 h\u01a1n, quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m l\u00ean \u00fd t\u01b0\u1edfng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n nh\u1eb1m gi\u00fap m\u1ed9t doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u, t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c kh\u00e1c. T\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 ti\u1ebfn \u0111\u1ebfn h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau.<\/p>\n\n\n

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\"C\u00e1c<\/figure><\/div>\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau.<\/em><\/p>\n\n\n\n

Khi h\u1ecdc ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 t\u1ea1o l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn, t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng, k\u1ef9 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng \u0111\u00e0m ph\u00e1n, x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 song ph\u01b0\u01a1ng gi\u1eefa hai b\u00ean,… B\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o truy\u1ec1n th\u00f4ng, vai tr\u00f2 c\u1ee7a b\u00e1o ch\u00ed \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

<\/a>2. Nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang?<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean PR xu\u1ea5t s\u1eafc, b\u1ea1n c\u1ea7n c\u00f3 cho m\u00ecnh nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u kh\u1eaft khe c\u1ee7a ng\u00e0nh n\u00e0y. V\u1eady \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng t\u1ed1 ch\u1ea5t n\u00e0o?<\/p>\n\n\n\n

<\/a>2.1. Kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 \u0111\u00e0m ph\u00e1n<\/strong><\/h3>\n\n\n\n

T\u00ednh ch\u1ea5t c\u00f4ng vi\u1ec7c c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i g\u1eb7p g\u1ee1 v\u00e0 b\u00e0n b\u1ea1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 \u0111\u00e0m ph\u00e1n l\u00e0 2 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu n\u1ebfu b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i ng\u00e0nh n\u00e0y.<\/p>\n\n\n

\n
\"Kh\u1ea3<\/figure><\/div>\n\n\n

Kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 \u0111\u00e0m ph\u00e1n l\u00e0 t\u1ed1 ch\u1ea5t quan tr\u1ecdng cho ng\u01b0\u1eddi h\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang<\/em><\/p>\n\n\n\n

<\/a>2.2. C\u00f3 tinh th\u1ea7n ham h\u1ecdc h\u1ecfi<\/strong><\/h3>\n\n\n\n

Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i theo t\u1eebng ng\u00e0y, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 g\u1eafn li\u1ec1n v\u1edbi ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang. V\u00ec th\u1ebf, b\u1ea1n ph\u1ea3i t\u00edch c\u1ef1c h\u1ecdc h\u1ecfi v\u00e0 ti\u1ebfp thu nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n\n\n\n

<\/a>2.3. T\u1ea7m nh\u00ecn bao qu\u00e1t<\/strong><\/h3>\n\n\n\n

M\u1ed9t chuy\u00ean vi\u00ean PR gi\u1ecfi ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng chung c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng bi\u1ec7n ph\u00e1p v\u00e0 k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p m\u00ecnh \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n

<\/a>2.4. Bi\u1ebft x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n<\/strong><\/h3>\n\n\n\n

C\u1ed1t l\u00f5i c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 t\u1ea1o d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 t\u1eeb s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a 2 b\u00ean. Do \u0111\u00f3, b\u1ea1n ph\u1ea3i bi\u1ebft x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"H\u00ecnh<\/figure><\/div>\n\n\n

H\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n l\u00e0 \u201cv\u0169 kh\u00ed\u201d gi\u00fap b\u1ea1n chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c<\/em><\/p>\n\n\n\n

<\/a>2.5. Kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch<\/strong><\/h3>\n\n\n\n

Trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, b\u1ea1n s\u1ebd ph\u1ea3i vi\u1ebft nh\u1eefng b\u1ea3n b\u00e1o c\u00e1o, th\u00f4ng b\u00e1o n\u1ed9i b\u1ed9, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed hay th\u01b0 \u0111i\u1ec7n t\u1eed cho c\u00e1c \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng,… Do \u0111\u00f3 n\u1ebfu c\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft l\u00e1ch s\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng cho b\u1ea1n.<\/p>\n\n\n\n

H\u1ed9i t\u1ee5 \u0111\u1ee7 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n h\u1ea7u h\u1ebft m\u1ecdi v\u1ecb tr\u00ed c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang. V\u00e0 \u0111\u1ec3 bi\u1ebft h\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn nh\u1eefng v\u1ecb tr\u00ed n\u00e0o, sau \u0111\u00e2y b\u00e0i vi\u1ebft s\u1ebd gi\u1ea3i \u0111\u00e1p chi ti\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y cho b\u1ea1n.<\/p>\n\n\n\n

<\/a>3. H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n
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\"H\u1ecdc<\/figure><\/div>\n\n\n

H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/em><\/p>\n\n\n\n

C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb quan t\u00e2m khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn m\u1ed9t ng\u00e0nh h\u1ecdc b\u1ea5t k\u1ef3. Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang thu\u1ed9c nh\u00f3m ng\u00e0nh truy\u1ec1n th\u00f4ng b\u00e1o ch\u00ed, do \u0111\u00f3 ngh\u1ec1 nghi\u1ec7p \u0111a d\u1ea1ng, sau khi  t\u1ed1t nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng tuy\u1ec3n \u1edf nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau nh\u01b0:<\/p>\n\n\n\n