{"id":9542,"date":"2023-04-24T10:31:00","date_gmt":"2023-04-24T03:31:00","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=9542"},"modified":"2024-06-18T08:24:49","modified_gmt":"2024-06-18T01:24:49","slug":"hoc-quan-he-cong-chung-lam-nghe-gi","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/hoc-quan-he-cong-chung-lam-nghe-gi\/","title":{"rendered":"H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0m ngh\u1ec1 g\u00ec? B\u00ed quy\u1ebft \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u01b0\u01a1ng cao"},"content":{"rendered":"\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang mang l\u1ea1i, nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng, s\u0103n \u0111\u00f3n nh\u00e2n t\u00e0i trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m. V\u1eady c\u1ee5 th\u1ec3 quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0m ngh\u1ec1 g\u00ec?<\/strong> V\u00e0 b\u00ed quy\u1ebft n\u00e0o \u0111\u1ec3 t\u00ecm vi\u1ec7c l\u01b0\u01a1ng cao sau khi ra tr\u01b0\u1eddng? Ngay b\u00e2y gi\u1edd ch\u00fang ta c\u00f9ng l\u00e0m r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean qua b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!<\/p>\n\n\n

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\"Quan<\/figure><\/div>\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0m ngh\u1ec1 g\u00ec?<\/em><\/p>\n\n\n\n

<\/a>Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec?<\/strong><\/h2>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1i ni\u1ec7m v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang hay PR (Public Relations), nh\u01b0ng c\u00f3 l\u1ebd kh\u00e1i ni\u1ec7m \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t c\u00f3 th\u1ec3 hi\u1ec3u quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang, x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy tr\u00ecnh c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c v\u1edbi l\u1ee3i \u00edch c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng, truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft c\u0169ng nh\u01b0 s\u1ef1 ch\u1ea5p nh\u1eadn c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

Ch\u1ee9c n\u0103ng c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng d\u01b0 lu\u1eadn, \u0111\u00e1p \u1ee9ng d\u01b0 lu\u1eadn v\u00e0 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 c\u00f9ng c\u00f3 l\u1ee3i gi\u1eefa t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c nh\u00f3m c\u00f4ng ch\u00fang c\u1ee7a doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 m\u1ed9t ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng h\u01a1n nhi\u1ec1u, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a t\u1ed5 ch\u1ee9c c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 3 vai tr\u00f2 quan tr\u1ecdng sau:<\/p>\n\n\n\n