{"id":9322,"date":"2024-05-07T09:58:00","date_gmt":"2024-05-07T02:58:00","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=9322"},"modified":"2024-06-10T16:50:44","modified_gmt":"2024-06-10T09:50:44","slug":"hoc-quan-tri-kinh-doanh-co-kho-khong","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/hoc-quan-tri-kinh-doanh-co-kho-khong\/","title":{"rendered":"H\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 kh\u00f3 kh\u00f4ng? H\u1ecdc \u1edf \u0111\u00e2u v\u00e0 l\u00e0m g\u00ec khi ra tr\u01b0\u1eddng?"},"content":{"rendered":"\n

Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c kinh t\u1ebf, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m r\u1ed9ng m\u1edf v\u00e0 \u0111a d\u1ea1ng ng\u00e0nh ngh\u1ec1. Tuy nhi\u00ean, m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u00e0m c\u00e1c b\u1ea1n tr\u1ebb ph\u00e2n v\u00e2n, \u0111\u1eafn \u0111o khi l\u1ef1a ch\u1ecdn theo \u0111u\u1ed5i ng\u00e0nh n\u00e0y \u0111\u00f3 l\u00e0 h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 kh\u00f3 kh\u00f4ng<\/strong>? N\u00ean h\u1ecdc \u1edf \u0111\u00e2u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1ec3 l\u00e0m g\u00ec khi ra tr\u01b0\u1eddng? C\u00f9ng \u0110\u1ea1i h\u1ecdc Hoa Sen gi\u1ea3i \u0111\u00e1p t\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n

\n
\"Ng\u00e0nh
Ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 g\u00ec? H\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 kh\u00f3 kh\u00f4ng? N\u00ean h\u1ecdc \u1edf \u0111\u00e2u v\u00e0 ra tr\u01b0\u1eddng l\u00e0m g\u00ec?<\/figcaption><\/figure><\/div>\n\n\n

<\/a>1. Ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh c\u00e1c b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n

\n
\"M\u1ed9t
M\u1ed9t nh\u00e0 qu\u1ea3n tr\u1ecb gi\u1ecfi s\u1ebd bi\u1ebft c\u00e1ch t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p m\u00ecnh<\/figcaption><\/figure><\/div>\n\n\n

\u0110\u00e2y l\u00e0 ng\u00e0nh c\u00f3 t\u00ednh \u0111a d\u1ea1ng v\u00e0 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng l\u1edbn. Nh\u1eefng chuy\u00ean ng\u00e0nh nh\u1ecf c\u1ee7a qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn: Qu\u1ea3n tr\u1ecb marketing, qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, qu\u1ea3n tr\u1ecb xu\u1ea5t nh\u1eadp kh\u1ea9u, qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng m\u1ea1i,…<\/p>\n\n\n\n

<\/a>2. H\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 kh\u00f3 kh\u00f4ng?<\/strong><\/h2>\n\n\n\n

Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 ng\u00e0nh h\u1ecdc mang t\u00ednh ch\u1ea5t bao qu\u00e1t chung v\u00e0 kh\u00f4ng \u0111i s\u00e2u v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 n\u00e0o. Do \u0111\u00f3, nhi\u1ec1u sinh vi\u00ean s\u1ebd d\u1ec5 c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3 khi theo h\u1ecdc ng\u00e0nh n\u00e0y, c\u0169ng nh\u01b0 ngh\u0129 r\u1eb1ng h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh r\u1ea5t kh\u00f3. V\u1eady th\u1eadt s\u1ef1 h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 kh\u00f3 kh\u00f4ng?<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh n\u00f3i ri\u00eang v\u00e0 h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u1ecdc n\u00f3i chung, \u0111\u1ec3 nh\u1eadn \u0111\u1ecbnh ng\u00e0nh \u0111\u00f3 c\u00f3 kh\u00f3 hay kh\u00f4ng ph\u1ea3i d\u1ef1a v\u00e0o n\u0103ng l\u1ef1c c\u1ee7a m\u1ed7i sinh vi\u00ean. \u0110\u1ed3ng th\u1eddi, s\u1ef1 n\u1ed7 l\u1ef1c v\u00e0 ni\u1ec1m \u0111am m\u00ea v\u1edbi qu\u1ea3n tr\u1ecb kinh doanh c\u1ee7a ng\u01b0\u1eddi h\u1ecdc c\u0169ng s\u1ebd quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 kh\u00f3 hay d\u1ec5 c\u1ee7a ng\u00e0nh n\u00e0y.<\/p>\n\n\n

\n
\"H\u1ecdc
H\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh kh\u00f3 hay d\u1ec5 ph\u1ee5 thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng ng\u01b0\u1eddi<\/figcaption><\/figure><\/div>\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 h\u1ecdc t\u1ed1t ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh, tr\u01b0\u1edbc h\u1ebft b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea3n th\u00e2n, s\u1edf th\u00edch ngh\u1ec1 nghi\u1ec7p. D\u1ef1a tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 tin \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 theo \u0111u\u1ed5i ng\u00e0nh h\u1ecdc m\u00e0 m\u00ecnh \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u01b0\u1edbc m\u01a1 ngh\u1ec1 nghi\u1ec7p t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

<\/a>3. H\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh ra l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n

\u201cH\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh ra l\u00e0m g\u00ec<\/strong><\/a>?\u201d l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c nhi\u1ec1u sinh vi\u00ean c\u0169ng nh\u01b0 ph\u1ee5 huynh quan t\u00e2m hi\u1ec7n nay. Qu\u1ea3n tr\u1ecb kinh doanh l\u00e0 ng\u00e0nh h\u1ecdc r\u1ed9ng v\u1edbi l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c t\u1ed5ng qu\u00e1t, do \u0111\u00f3 r\u1ea5t \u0111a d\u1ea1ng ng\u00e0nh ngh\u1ec1.<\/p>\n\n\n\n

Sinh vi\u00ean h\u1ecdc qu\u1ea3n tr\u1ecb kinh doanh sau khi ra tr\u01b0\u1eddng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t trong s\u1ed1 nh\u1eefng ng\u00e0nh ngh\u1ec1 sau:<\/p>\n\n\n\n

<\/a>3.1. Nh\u00e2n vi\u00ean nh\u00e2n s\u1ef1<\/strong><\/h3>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ea1i b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1, \u0111\u1ea3m nhi\u1ec7m c\u00f4ng vi\u1ec7c tuy\u1ec3n d\u1ee5ng, l\u01b0\u01a1ng, th\u01b0\u1edfng, x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch nh\u00e2n s\u1ef1 cho doanh nghi\u1ec7p<\/p>\n\n\n

\n
\"C\u1eed
C\u1eed nh\u00e2n ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m v\u1ecb tr\u00ed nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n

<\/a>3.2. Chuy\u00ean vi\u00ean marketing<\/strong><\/h3>\n\n\n\n

Marketing \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng vi\u1ec7c c\u00f3 t\u00ednh ch\u1ea5t n\u0103ng \u0111\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o. Chuy\u00ean vi\u00ean marketing s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n

<\/a>3.3. Nh\u00e2n vi\u00ean kinh doanh\/ Sale<\/strong><\/h3>\n\n\n
\n
\"Nh\u00e2n
Nh\u00e2n vi\u00ean kinh doanh\/ Sale l\u00e0 v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c nhi\u1ec1u c\u1eed nh\u00e2n ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh l\u1ef1a ch\u1ecdn<\/figcaption><\/figure><\/div>\n\n\n

Nh\u00e2n vi\u00ean kinh doanh s\u1ebd th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0:<\/p>\n\n\n\n