{"id":5674,"date":"2024-06-17T16:07:40","date_gmt":"2024-06-17T09:07:40","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=5674"},"modified":"2024-06-17T16:07:41","modified_gmt":"2024-06-17T09:07:41","slug":"quan-he-cong-chung-la-nganh-gi","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/quan-he-cong-chung-la-nganh-gi\/","title":{"rendered":"Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? N\u00ean h\u1ecdc tr\u01b0\u1eddng n\u00e0o?"},"content":{"rendered":"\n

Kh\u00f4ng ch\u1ec9 trong l\u0129nh v\u1ef1c kinh doanh, b\u1ea5t k\u1ef3 m\u1ed9t c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c hay doanh \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec h\u00ecnh \u1ea3nh v\u00e0 m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang. V\u1eady ch\u00ednh x\u00e1c quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? C\u1ea7n nh\u1eefng t\u1ed1 ch\u1ea5t g\u00ec? H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang tr\u01b0\u1eddng n\u00e0o t\u1ed1t nh\u1ea5t? T\u1ea5t t\u1ea7n t\u1eadt nh\u1eefng nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p ngay d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n

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\"Th\u1ef1c
Th\u1ef1c ch\u1ea5t quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? C\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o b\u1ea1n \u0111\u00e3 bi\u1ebft?<\/figcaption><\/figure><\/div>\n\n\n

<\/a>1. Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft<\/strong><\/h2>\n\n\n\n

Ng\u00e0nh h\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang hay PR (vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng anh l\u00e0 Public Relations (PR). Theo Vi\u1ec7n Quan h\u1ec7 c\u00f4ng ch\u00fang Anh (IPR), PR l\u00e0 n\u1ed7 l\u1ef1c \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 k\u00e9o d\u00e0i li\u00ean t\u1ee5c, thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec s\u1ef1 t\u00edn nhi\u1ec7m\/hi\u1ec3u bi\u1ebft l\u1eabn nhau gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a PR \u0111\u00f3 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f9ng c\u00f3 l\u1ee3i d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf s\u1ef1 th\u1eadt v\u00e0 hi\u1ec3u bi\u1ebft l\u1eabn nhau, \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ee7 y\u1ebfu l\u00e0 t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ch\u00fang, c\u00f4ng c\u1ee5 ch\u00ednh l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

Ho\u1ea1t \u0111\u1ed9ng PR c\u1ee7a t\u1ea1i doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c m\u1ea3ng ch\u00ednh nh\u01b0 quan h\u1ec7 \u0111\u1ed1i n\u1ed9i, quan h\u1ec7 truy\u1ec1n th\u00f4ng b\u00e1o ch\u00ed, qu\u1ea3n tr\u1ecb, x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng CSR, CSV, quan h\u1ec7 v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3, s\u1ef1 ki\u1ec7n v\u00e0 t\u00e0i tr\u1ee3\u2026<\/p>\n\n\n\n

Kh\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o, PR th\u01b0\u1eddng mang t\u00ednh kh\u00e1ch quan, th\u00f4ng \u0111i\u1ec7p d\u1ec5 ch\u1ea5p nh\u1eadn v\u00e0 mang \u0111\u1ebfn nhi\u1ec1u th\u00f4ng tin l\u1ee3i \u00edch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 chi ph\u00ed th\u1ea5p. Nh\u1edd c\u00f3 PR m\u00e0 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u gia t\u0103ng, c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p, b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p khi c\u00f3 kh\u1ee7ng ho\u1ea3ng x\u1ea3y ra.<\/p>\n\n\n

\n
\"C\u00e1c
C\u00e1c c\u00f4ng vi\u1ec7c trong ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch k\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng n\u1ed9i \u0111\u1ecba v\u00e0 to\u00e0n c\u1ea7u<\/figcaption><\/figure><\/div>\n\n\n

Khi h\u1ecdc ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng; k\u1ef9 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung; k\u1ef9 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng; qu\u1ea3n l\u00fd c\u00e1c d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng, t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n\u2026<\/p>\n\n\n\n

Ngo\u00e0i ra, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u00ecm hi\u1ec3u v\u1ec1 vai tr\u00f2 c\u1ee7a b\u00e1o ch\u00ed \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, c\u00e1c lo\u1ea1i h\u00ecnh b\u00e1o ch\u00ed kh\u00e1c nhau\u2026 v\u00e0 c\u00f3 c\u01a1 h\u1ed9i th\u1ef1c h\u00e0nh v\u1edbi c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc chuy\u00ean ng\u00e0nh ti\u00eau bi\u1ec3u c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang:<\/p>\n\n\n\n