{"id":10975,"date":"2023-07-23T07:53:00","date_gmt":"2023-07-23T00:53:00","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=10975"},"modified":"2023-10-05T08:54:07","modified_gmt":"2023-10-05T01:54:07","slug":"sinh-vien-nganh-quan-he-cong-chung-can-trang-bi-nhung-ky-nang-gi","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/sinh-vien-nganh-quan-he-cong-chung-can-trang-bi-nhung-ky-nang-gi\/","title":{"rendered":"Sinh vi\u00ean ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng g\u00ec"},"content":{"rendered":"\n

Nh\u1eb1m gi\u00fap c\u00e1c b\u1ea1n tr\u1ebb \u0111am m\u00ea ho\u1eb7c \u0111ang theo h\u1ecdc ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang chu\u1ea9n b\u1ecb th\u1eadt t\u1ed1t cho t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh, ngay b\u00e2y gi\u1edd h\u00e3y c\u00f9ng \u0110\u1ea1i h\u1ecdc Hoa Sen gi\u1ea3i \u0111\u00e1p c\u1ee5 th\u1ec3 sinh vi\u00ean ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng g\u00ec?<\/p>\n\n\n

\n
\"Ng\u00e0nh<\/figure><\/div>\n\n\n

Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? Sinh vi\u00ean ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n trang b\u1ecb nh\u1eefng k\u1ef9 n\u0103ng g\u00ec<\/em><\/p>\n\n\n\n

<\/a>1. Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh h\u1ecdc li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p, c\u00e1 nh\u00e2n v\u1edbi c\u00f4ng ch\u00fang. Kh\u00f4ng ch\u1ec9 v\u1eady, quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f2n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a m\u00ecnh trong m\u1eaft kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0,…<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 c\u00f4ng t\u00e1c x\u00e2y d\u1ef1ng, duy tr\u00ec h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n

Khi h\u1ecdc ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao v\u1ec1 ho\u1ea1t \u0111\u1ed9ng PR, truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p, c\u0169ng nh\u01b0 nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u01b0: ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng, ph\u00e1t tri\u1ec3n n\u1ed9i dung,…<\/p>\n\n\n\n

<\/a>2. Sinh vi\u00ean ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n k\u1ef9 n\u0103ng g\u00ec?<\/strong><\/h2>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh c\u1ee7a th\u1eddi \u0111\u1ea1i 4.0, do \u0111\u00f3 ng\u00e0nh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t, s\u00e1ng t\u1ea1o v\u00e0 nhi\u1ec1u k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n kh\u00e1c c\u1ee7a ng\u01b0\u1eddi h\u1ecdc. C\u1ee5 th\u1ec3, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n c\u1ea7n ph\u1ea3i trang b\u1ecb cho m\u00ecnh nh\u1eefng k\u1ef9 n\u0103ng sau:<\/p>\n\n\n\n

<\/a>2.1. K\u1ef9 n\u0103ng giao ti\u1ebfp<\/strong><\/h3>\n\n\n\n

\u0110\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ph\u1ea3i ti\u1ebfp x\u00fac v\u00e0 g\u1eb7p g\u1ee1 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c kh\u00e1c nhau. V\u00ec th\u1ebf, b\u1ea1n ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t \u0111\u1ec3 di\u1ec5n \u0111\u1ea1t l\u1eddi n\u00f3i c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ef1 tin, l\u1ecbch s\u1ef1 v\u00e0 th\u00e2n thi\u1ec7n nh\u1ea5t c\u00f3 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, giao ti\u1ebfp t\u1ed1t c\u0169ng t\u1ea1o n\u00ean l\u1ee3i th\u1ebf cho b\u1ea1n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Giao ti\u1ebfp l\u00e0 k\u1ef9 n\u0103ng kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi sinh vi\u00ean ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/em><\/p>\n\n\n\n

<\/a>2.2. K\u1ef9 n\u0103ng vi\u1ebft<\/strong><\/h3>\n\n\n\n

C\u00f3 kh\u1ea3 n\u0103ng vi\u1ebft t\u1ed1t, r\u00f5 r\u00e0ng, ch\u00ednh x\u00e1c v\u00e0 s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p, b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung thuy\u1ebft ph\u1ee5c v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, c\u00f4ng ch\u00fang. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau t\u1eeb b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i cho \u0111\u1ebfn podcast hay video.<\/p>\n\n\n\n

<\/a>2.3. K\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t<\/strong><\/h3>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) l\u00e0 b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1ea3i quy\u1ebft c\u00e1c t\u00ecnh hu\u1ed1ng x\u1ea5u v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p, c\u0169ng nh\u01b0 nh\u1eefng m\u00e2u thu\u1eabn, xung \u0111\u1ed9t gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn v\u1edbi nhau. Do \u0111\u00f3, \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean PR xu\u1ea5t s\u1eafc, b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o v\u00e0 l\u00e0m cho c\u00e1c b\u00ean li\u00ean quan c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean vi\u00ean PR xu\u1ea5t s\u1eafc, b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t<\/em><\/p>\n\n\n\n

<\/a>2.4. K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u<\/strong><\/h3>\n\n\n\n

K\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft c\u00e1ch t\u00ecm ki\u1ebfm, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7, th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh v\u00e0 nh\u1eefng xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u0169ng c\u1ea7n bi\u1ebft c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n hay th\u1eed nghi\u1ec7m \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i. Qua nh\u1eefng th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c, b\u1ea1n s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn ph\u01b0\u01a1ng ph\u00e1p s\u1ea3n xu\u1ea5t, c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c kinh doanh sao cho h\u1ee3p l\u00fd v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

<\/a>2.5. K\u1ef9 n\u0103ng ph\u1ed1i h\u1ee3p nh\u00f3m<\/strong><\/h3>\n\n\n\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft c\u00e1ch ph\u1ed1i h\u1ee3p v\u00e0 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, b\u1ea1n c\u00f2n ph\u1ea3i kh\u00e9o l\u00e9o trong vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i, nh\u00e0 cung c\u1ea5p, nh\u00e0 t\u00e0i tr\u1ee3 hay c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, ch\u00ednh ph\u1ee7.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

K\u1ef9 n\u0103ng ph\u1ed1i h\u1ee3p nh\u00f3m s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n<\/em><\/p>\n\n\n\n

Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u1ef9 n\u0103ng b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t chuy\u00ean vi\u00ean quan h\u1ec7 c\u00f4ng ch\u00fang. V\u00e0 \u0111\u1ec3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn chi ti\u1ebft h\u01a1n v\u1ec1 ng\u00e0nh n\u00e0y, ngay b\u00e2y gi\u1edd ch\u00fang ta c\u00f9ng \u0111i t\u00ecm hi\u1ec3u nh\u1eefng v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c hot d\u00e0nh cho c\u1eed nh\u00e2n ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang hi\u1ec7n nay.<\/p>\n\n\n\n

<\/a>3. H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n

Sinh vi\u00ean t\u1ed1t nghi\u1ec7p ng\u00e0nh Quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ea3m nh\u1eadn nhi\u1ec1u v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c \u0111a d\u1ea1ng. C\u1ee5 th\u1ec3, c\u1eed nh\u00e2n ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t trong nh\u1eefng v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c sau \u0111\u00e2y:<\/p>\n\n\n\n