{"id":10380,"date":"2023-06-23T08:12:00","date_gmt":"2023-06-23T01:12:00","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=10380"},"modified":"2023-10-05T08:54:15","modified_gmt":"2023-10-05T01:54:15","slug":"nganh-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/nganh-marketing-la-gi\/","title":{"rendered":"Ng\u00e0nh h\u1ecdc Marketing – Ng\u00e0nh H\u1ecdc HOT, s\u1ee9c h\u00fat kh\u00f3 c\u01b0\u1ee1ng v\u1edbi c\u00e1c b\u1ea1n tr\u1ebb"},"content":{"rendered":"\n

Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. Ch\u00ednh v\u00ec th\u1ebf, nhu c\u1ea7u nh\u00e2n s\u1ef1 trong l\u0129nh v\u1ef1c n\u00e0y v\u1eabn lu\u00f4n \u1edf m\u1ee9c cao. V\u1eady Ng\u00e0nh Marketing l\u00e0 g\u00ec <\/strong>m\u00e0 c\u00f3 s\u1ee9c h\u00fat \u0111\u1ebfn nh\u01b0 v\u1eady? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n th\u00e0nh th\u1ea1o c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean ng\u00e0nh, ph\u00e1t huy s\u1ee9c s\u00e1ng t\u1ea1o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Marketer th\u00e0nh c\u00f4ng ?<\/p>\n\n\n

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\"Ng\u00e0nh<\/figure><\/div>\n\n\n

Ng\u00e0nh Marketing- Ng\u00e0nh h\u1ecdc hot, s\u1ee9c h\u00fat kh\u00f3 c\u01b0\u1ee1ng v\u1edbi c\u00e1c s\u0129 t\u1eed<\/em><\/p>\n\n\n\n

<\/a>1. Ng\u00e0nh marketing l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1i ni\u1ec7m v\u1ec1 l\u0129nh v\u1ef1c Marketing, trong \u0111\u00f3 m\u1ed7i \u0111\u1ecbnh ngh\u0129a s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00eda c\u1ea1nh kh\u00e1c nhau. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, Marketing l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m nghi\u00ean c\u1ee9u, ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat  kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho m\u1ed9t doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c nh\u1eb1m \u0111\u1ea1t m\u1ee5c ti\u00eau gia t\u0103ng doanh s\u1ed1, l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u1ea1i doanh nghi\u1ec7p, Marketing n\u1eafm gi\u1eef nhi\u1ec1u vai tr\u00f2 kh\u00e1c nhau, t\u00f9y v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Th\u1ef1c hi\u1ec7n t\u1ed1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu v\u1ec1 ngu\u1ed3n l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n c\u1ea1nh tranh.<\/p>\n\n\n

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\"Marketing<\/figure><\/div>\n\n\n

Marketing l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap doanh nghi\u1ec7p t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/p>\n\n\n\n

2. Gi\u1ea3i m\u00e3 s\u1ee9c h\u00fat kh\u00f3 c\u01b0\u1ee1ng c\u1ee7a ng\u00e0nh h\u1ecdc marketing<\/strong><\/h2>\n\n\n\n

V\u1eady \u0111i\u1ec1u g\u00ec t\u1ea1o n\u00ean \u0111\u1ed9 \u2018\u2019hot\u2019\u2019 c\u1ee7a ng\u00e0nh h\u1ecdc Marketing \u0111\u1ebfn v\u1eady?<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

\u0110i\u1ec1u g\u00ec khi\u1ebfn ng\u00e0nh Marketing t\u1ea1o n\u00ean s\u1ee9c h\u00fat \u0111\u1ebfn v\u1eady?<\/em><\/p>\n\n\n\n

<\/a>2.1. Marketing l\u00e0 ng\u00e0nh h\u1ecdc lu\u00f4n \u201cchuy\u1ec3n \u0111\u1ed9ng\u201d<\/strong><\/h3>\n\n\n\n

M\u00f4i tr\u01b0\u1eddng marketing lu\u00f4n lu\u00f4n thay \u0111\u1ed5i, v\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a marketing l\u00e0 \u201c\u0111em \u0111\u1ebfn s\u1ef1 th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u201d. L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 lu\u00f4n thu h\u00fat gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u00f2i h\u1ecfi marketing ph\u1ea3i lu\u00f4n b\u1eaft k\u1ecbp v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u00f3i quen, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng. C\u00f3 th\u1ec3 vi\u1ec7c t\u1ea1o gi\u00e1 tr\u1ecb cao cho kh\u00e1ch h\u00e0ng t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 s\u1ebd kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p cho th\u1eddi \u0111i\u1ec3m t\u01b0\u01a1ng lai. <\/p>\n\n\n\n

Marketing lu\u00f4n chuy\u1ec3n \u0111\u1ed9ng, b\u1eaft k\u1ecbp v\u1edbi xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng marketers chuy\u00ean nghi\u1ec7p ph\u1ea3i n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi m\u1ed7i ng\u00e0y \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ea1c h\u1eadu, b\u1ecf l\u1ea1i ph\u00eda sau. <\/p>\n\n\n\n

<\/a>2.2. Nhi\u1ec1u c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n th\u0103ng ti\u1ebfn ngh\u1ec1 nghi\u1ec7p<\/strong><\/h3>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a Marketing c\u0169ng song h\u00e0nh v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7. Ch\u00ednh v\u00ec th\u1ebf, marketing \u0111em \u0111\u1ebfn nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p cho b\u1ea1n l\u1ef1a ch\u1ecdn v\u00e0 nhi\u1ec1u n\u1ea5c thang th\u0103ng ti\u1ebfn trong s\u1ef1 nghi\u1ec7p theo th\u1eddi gian. <\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi vai tr\u00f2 chuy\u00ean vi\u00ean Marketing, r\u1ed3i th\u0103ng ti\u1ebfn l\u00ean vai tr\u00f2 qu\u1ea3n l\u00fd v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn Marketing. V\u00e0 nh\u1eefng ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c marketing c\u0169ng c\u00f3 c\u01a1 h\u1ed9i chuy\u1ec3n sang c\u00e1c ng\u00e0nh li\u00ean quan nh\u01b0 chuy\u00ean vi\u00ean Marketing sang chuy\u00ean vi\u00ean Digital Marketing ho\u1eb7c c\u00f3 th\u1ec3 chuy\u00ean vi\u00ean PR.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

Marketing l\u00e0 ng\u00e0nh h\u1ecdc n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00f2i h\u1ecfi nhi\u1ec1u k\u1ef9 n\u0103ng.<\/em><\/p>\n\n\n\n

2.4. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n th\u00edch<\/strong><\/p>\n\n\n\n

Marketing kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong m\u1ed9t ng\u00e0nh, m\u00e0 c\u00f3 nhi\u1ec1u h\u01b0\u1edbng ng\u00e0nh chuy\u00ean s\u00e2u, g\u1ea7n nh\u01b0 m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n Marketing \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i k\u1ebft h\u1ee3p c\u00e1c k\u1ef9 n\u0103ng Marketing c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 b\u1ea1n quan t\u00e2m. <\/p>\n\n\n\n

Ch\u1eb3ng h\u1ea1n nh\u01b0, b\u1ea1n y\u00eau th\u00edch l\u0129nh v\u1ef1c th\u1eddi trang, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c n\u00e0y; n\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn gi\u00e1o d\u1ee5c \u0111\u1ea1i h\u1ecdc, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng, tuy\u1ec3n sinh c\u1ee7a m\u1ed9t tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc, cao \u0111\u1eb3ng, ho\u1eb7c n\u1ebfu b\u1ea1n y\u00eau th\u00edch s\u1ef1 th\u1eed th\u00e1ch, mu\u1ed1n ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u nh\u00e3n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u00f4i tr\u01b0\u1eddng c\u00e1c c\u00f4ng ty agency chuy\u00ean v\u1ec1 truy\u1ec1n th\u00f4ng, marketing.<\/p>\n\n\n\n

2.5. L\u00e0m Marketing c\u00f3 m\u1ee9c thu nh\u1eadp \u201ch\u1ea5p d\u1eabn\u201d<\/strong><\/p>\n\n\n\n

M\u1ee9c l\u01b0\u01a1ng ng\u00e0nh Marketing l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft th\u1ec3 hi\u1ec7n nhu c\u1ea7u c\u1ee7a x\u00e3 h\u1ed9i \u0111\u1ed3ng th\u1eddi l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a c\u00e1c b\u1ea1n tr\u1ebb. <\/p>\n\n\n\n

C\u1ee5 th\u1ec3, m\u1ee9c thu nh\u1eadp c\u1ee7a ng\u00e0nh Marketing s\u1ebd c\u00f2n t\u00f9y thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 kinh nghi\u1ec7m, tr\u00ecnh \u0111\u1ed9, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c. Theo th\u1ed1ng k\u00ea t\u1eeb c\u00e1c trang vi\u1ec7c l\u00e0m, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a ng\u00e0nh Marketing s\u1ebd dao \u0111\u1ed9ng t\u1eeb 15 – 20 tri\u1ec7u\/ th\u00e1ng v\u1edbi kinh nghi\u1ec7m t\u1eeb 1-3 n\u0103m. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ee9c thu nh\u1eadp kh\u00e1 cao so v\u1edbi c\u00e1c ng\u00e0nh kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n

Marketing l\u00e0 ng\u00e0nh c\u00f3 nhu c\u1ea7u cao v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c tr\u00ean th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t trong k\u1ef7 nguy\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a hi\u1ec7n nay. Do \u0111\u00f3, n\u1ebfu b\u1ea1n y\u00eau th\u00edch v\u00e0 \u0111am m\u00ea v\u1edbi l\u0129nh v\u1ef1c n\u00e0y, Marketing s\u1ebd l\u00e0 ng\u00e0nh h\u1ecdc b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua!<\/p>\n\n\n\n

Th\u00ed sinh \u0111\u0103ng k\u00fd th\u00f4ng tin x\u00e9t tuy\u1ec3n tr\u1ef1c tuy\u1ebfn, in phi\u1ebfu \u0111\u0103ng k\u00fd x\u00e9t tuy\u1ec3n t\u1ea1i \u0111\u01b0\u1eddng d\u1eabn http:\/\/xettuyen.hoasen.ntc33.net<\/a><\/p>\n\n\n\n

Tham kh\u1ea3o th\u00eam th\u00f4ng tin v\u1ec1 ng\u00e0nh Marketing c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ea1i \u0111\u00e2y<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c gia t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n. Ch\u00ednh v\u00ec th\u1ebf, nhu c\u1ea7u nh\u00e2n s\u1ef1 trong l\u0129nh v\u1ef1c n\u00e0y v\u1eabn lu\u00f4n \u1edf m\u1ee9c cao. V\u1eady Ng\u00e0nh Marketing l\u00e0 g\u00ec m\u00e0 c\u00f3 s\u1ee9c h\u00fat \u0111\u1ebfn nh\u01b0 v\u1eady? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n th\u00e0nh th\u1ea1o c\u00e1c k\u1ef9 n\u0103ng chuy\u00ean ng\u00e0nh, ph\u00e1t huy s\u1ee9c s\u00e1ng t\u1ea1o \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Marketer th\u00e0nh c\u00f4ng ? Ng\u00e0nh Marketing- Ng\u00e0nh h\u1ecdc hot,…<\/p>\n","protected":false},"author":62,"featured_media":10381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/posts\/10380"}],"collection":[{"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/comments?post=10380"}],"version-history":[{"count":2,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/posts\/10380\/revisions"}],"predecessor-version":[{"id":10399,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/posts\/10380\/revisions\/10399"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/media\/10381"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/media?parent=10380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/categories?post=10380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/tuyensinh\/wp-json\/wp\/v2\/tags?post=10380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}