{"id":10331,"date":"2023-06-16T07:13:02","date_gmt":"2023-06-16T00:13:02","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=10331"},"modified":"2023-10-05T08:54:17","modified_gmt":"2023-10-05T01:54:17","slug":"nganh-quan-he-cong-chung-hoc-gi","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/nganh-quan-he-cong-chung-hoc-gi\/","title":{"rendered":"Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc g\u00ec? H\u1ecdc \u1edf \u0111\u00e2u?"},"content":{"rendered":"\n

Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc g\u00ec<\/strong>? H\u1ecdc g\u00ec? Ra tr\u01b0\u1eddng l\u00e0m g\u00ec? Li\u1ec7u b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia PR m\u00e0 c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111ang t\u00ecm ki\u1ebfm? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e2u tr\u1ea3 l\u1eddi qua b\u00e0i vi\u1ebft chi ti\u1ebft b\u00ean d\u01b0\u1edbi nh\u00e9!!!<\/p>\n\n\n

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\"Ng\u00e0nh<\/figure><\/div>\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh g\u00ec? Quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc g\u00ec?<\/em><\/p>\n\n\n\n

Nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y Vi\u1ec7t Nam, ch\u1eafc h\u1eb3n ai c\u0169ng n\u1eb1m l\u00f2ng slogan \u201cn\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t\u201d c\u1ee7a h\u00e3ng gi\u00e0y Biti\u2019s. Tuy nhi\u00ean sau m\u1ed9t th\u1eddi gian, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y m\u1ea5t d\u1ea7n v\u1ecb th\u1ebf ti\u00ean phong b\u1edfi ng\u00e0y c\u00e0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi xu\u1ea5t hi\u1ec7n. \u0110\u1ec3 l\u1ea5y l\u1ea1i v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh, n\u0103m 2017, Biti’s quay tr\u1edf l\u1ea1i v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m Biti’s Hunter c\u00f9ng v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n trong hai MV v\u00f4 c\u00f9ng \u201chot\u201d l\u00fac \u0111\u00f3 c\u1ee7a Soobin Ho\u00e0ng S\u01a1n – \u0110i \u0111\u1ec3 tr\u1edf v\u1ec1 v\u00e0 S\u01a1n T\u00f9ng MTP – L\u1ea1c tr\u00f4i. V\u00e0 th\u00f4ng qua chi\u1ebfn d\u1ecbch n\u00e0y, Biti’s l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa \u201cs\u1ed1ng l\u1ea1i\u201d, doanh thu t\u0103ng tr\u01b0\u1edfng nhanh ch\u1ec9 sau 1 tu\u1ea7n kh\u1edfi \u0111\u1ed9ng.<\/p>\n\n\n\n

V\u1eady Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a PR News th\u00ec: \u201cPR l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng qu\u1ea3n l\u00fd nh\u1eb1m \u0111\u00e1nh gi\u00e1 th\u00e1i \u0111\u1ed9 c\u1ee7a c\u00f4ng ch\u00fang, x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u01b0\u1eddng l\u1ed1i v\u00e0 quy tr\u00ecnh c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c \u0111\u1ed1i v\u1edbi l\u1ee3i \u00edch c\u1ed9ng \u0111\u1ed3ng, v\u00e0 ho\u1ea1ch \u0111\u1ecbnh c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 ch\u1ea5p nh\u1eadn c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang bao h\u00e0m c\u1ea3 nh\u1eefng vi\u1ec7c nh\u01b0 quan h\u1ec7 v\u1edbi c\u1ed9ng \u0111\u1ed3ng, quan h\u1ec7 v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o, t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n truy\u1ec1n th\u00f4ng, th\u00f4ng tin n\u1ed9i b\u1ed9, gi\u1ea3i quy\u1ebft kh\u1ee7ng ho\u1ea3ng. Ngo\u00e0i ra c\u00f2n c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nh\u01b0 nh\u01b0: vi\u1ebft s\u1eb5n c\u00e1c th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, v\u1eadn \u0111\u1ed9ng b\u00e1o ch\u00ed \u0111\u0103ng b\u00e1o..<\/p>\n\n\n

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\"Quan<\/figure><\/div>\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh li\u00ean quan \u0111\u1ebfn c\u00e1c c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay lu\u00f4n \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n \u0111\u1ecbnh v\u1ecb v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, vai tr\u00f2 c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao h\u01a1n bao gi\u1edd h\u1ebft. M\u1ed9t doanh nghi\u1ec7p c\u00f3 b\u1ed9 ph\u1eadn quan h\u1ec7 c\u00f4ng ch\u00fang xu\u1ea5t s\u1eafc s\u1ebd c\u00f3 th\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf v\u00e0 t\u1ea7m v\u00f3c c\u1ee7a m\u00ecnh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

<\/a>Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc g\u00ec?<\/strong><\/h2>\n\n\n\n

Bi\u1ebft \u0111\u01b0\u1ee3c ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang h\u1ecdc nh\u1eefng g\u00ec s\u1ebd gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t cho con \u0111\u01b0\u1eddng h\u1ecdc t\u1eadp, c\u0169ng nh\u01b0 h\u00e0nh tr\u00ecnh \u0111i chinh ph\u1ee5c ng\u00e0nh h\u1ecdc n\u0103ng \u0111\u1ed9ng n\u00e0y.<\/p>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh h\u1ecdc li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u1ed1i ngo\u1ea1i. Ch\u00ednh v\u00ec th\u1ebf, khi h\u1ecdc ng\u00e0nh n\u00e0y b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u01b0 v\u1ea5n, l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng, gi\u1eef g\u00ecn c\u0169ng nh\u01b0 n\u00e2ng cao h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c trong m\u1eaft c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n

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\"\"<\/figure><\/div>\n\n\n

H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n s\u1ebd bi\u1ebft c\u00e1ch x\u1eed l\u00fd c\u00e1c r\u1ee7i ro v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng cho m\u1ed9t doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n

\u0110\u1ed3ng th\u1eddi quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t ng\u00e0nh c\u00f3 t\u00ednh ch\u1ea5t \u0111a l\u0129nh v\u1ef1c, do \u0111\u00f3 h\u1ecdc ng\u00e0nh n\u00e0y sinh vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c trau d\u1ed3i th\u00eam nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nh\u01b0 kinh t\u1ebf, x\u00e3 h\u1ed9i, v\u0103n h\u00f3a, truy\u1ec1n th\u00f4ng, ngh\u1ec7 thu\u1eadt, b\u00e1o ch\u00ed, ch\u00ednh tr\u1ecb,…<\/p>\n\n\n\n

M\u1ed9t s\u1ed1 m\u00f4n h\u1ecdc n\u1ed5i b\u1eadt trong ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang nh\u01b0: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n tr\u1ecb r\u1ee7i ro, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, qu\u1ea3n tr\u1ecb t\u00e0i tr\u1ee3 v\u00e0 s\u1ef1 ki\u1ec7n, s\u1ea3n xu\u1ea5t tin t\u1ee9c v\u00e0 ph\u00f3ng s\u1ef1, vi\u1ebft b\u00ecnh lu\u1eadn v\u00e0 tranh lu\u1eadn,…B\u00ean c\u1ea1nh ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng, ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f2n gi\u00fap sinh vi\u00ean r\u00e8n luy\u1ec7n v\u00e0 s\u1eed d\u1ee5ng th\u00e0nh th\u1ea1o c\u00e1c k\u1ef9 n\u0103ng m\u1ec1m nh\u01b0 giao ti\u1ebfp, ngo\u1ea1i ng\u1eef, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, ph\u1ed1i h\u1ee3p nh\u00f3m, …<\/p>\n\n\n\n

Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n t\u1ed1 ch\u1ea5t g\u00ec?<\/strong><\/h2>\n\n\n
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\"\"<\/figure><\/div>\n\n\n

H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n t\u1ed1 ch\u1ea5t g\u00ec?<\/em><\/p>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ng\u00e0nh h\u1ecdc c\u00f3 t\u00ednh ch\u1ea5t n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c. \u0110\u00e2y c\u0169ng l\u00e0 ng\u00e0nh h\u1ecdc \u0111\u00f2i h\u1ecfi m\u1ed7i ng\u01b0\u1eddi ph\u1ea3i c\u00f3 nh\u1eefng t\u1ed1 ch\u1ea5t \u0111\u1eb7c th\u00f9 \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. C\u1ee5 th\u1ec3, ng\u01b0\u1eddi h\u1ecdc v\u00e0 l\u00e0m trong ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n trau d\u1ed3i v\u00e0 r\u00e8n luy\u1ec7n nh\u1eefng t\u1ed1 ch\u1ea5t, k\u1ef9 n\u0103ng nh\u01b0:<\/p>\n\n\n\n