{"id":10196,"date":"2023-06-05T16:00:00","date_gmt":"2023-06-05T09:00:00","guid":{"rendered":"https:\/\/ntc33.net\/tuyensinh\/?p=10196"},"modified":"2023-10-05T08:54:19","modified_gmt":"2023-10-05T01:54:19","slug":"nganh-quan-he-cong-chung-va-nhung-cau-hoi-thuong-gap","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tuyensinh\/nganh-quan-he-cong-chung-va-nhung-cau-hoi-thuong-gap\/","title":{"rendered":"Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p"},"content":{"rendered":"\n

S\u1ef1 ph\u1ee7 r\u1ed9ng c\u1ee7a Internet, m\u1ea1ng x\u00e3 h\u1ed9i, smartphone tr\u00ean to\u00e0n c\u1ea7u \u0111\u00e3 \u0111em \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i m\u1ea1nh m\u1ebd cho ho\u1ea1t \u0111\u1ed9ng Quan h\u1ec7 c\u00f4ng ch\u00fang hay PR. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m PR hi\u1ec7n \u0111\u1ea1i ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u th\u1eed th\u00e1ch \u0111\u1ed3ng th\u1eddi vai tr\u00f2 PR c\u0169ng d\u1ea7n quan tr\u1ecdng h\u01a1n. N\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh l\u1ef1a ch\u1ecdn ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> \u0111\u1ec3 g\u1eafn b\u00f3 trong t\u01b0\u01a1ng lai, vi\u1ec7c t\u00ecm hi\u1ec3u chi ti\u1ebft ng\u00e0nh h\u1ecdc n\u00e0y l\u00e0 g\u00ec, c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m ra sao, m\u1ee9c l\u01b0\u01a1ng nh\u01b0 th\u1ebf n\u00e0o l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft v\u00e0 h\u1eefu \u00edch.<\/p>\n\n\n

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\"Ng\u00e0nh<\/figure><\/div>\n\n\n

Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec? Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/em><\/p>\n\n\n\n

<\/a>1. Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ho\u1ea1t \u0111\u1ed9ng bao g\u1ed3m l\u00ean \u00fd t\u01b0\u1edfng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n nh\u1eb1m gi\u00fap m\u1ed9t doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u, t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c kh\u00e1c. T\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 ti\u1ebfn \u0111\u1ebfn h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c doanh nghi\u1ec7p v\u1edbi nhau.<\/p>\n\n\n\n

Khi h\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng trong vi\u1ec7c thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb kh\u1ee7ng ho\u1ea3ng, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, d\u1ef1 b\u00e1o k\u1ebft qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1eb9p c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n

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\"Quan<\/figure><\/div>\n\n\n

Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ng\u00e0nh gi\u00fap doanh nghi\u1ec7p x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng, v\u1ea5n \u0111\u1ec1 v\u1ec1 h\u00ecnh \u1ea3nh c\u1ee7a t\u1ed5 ch\u1ee9c<\/em><\/p>\n\n\n\n

Trong m\u1ecdi cu\u1ed9c kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, b\u1ed9 ph\u1eadn PR s\u1ebd l\u00e0 \u0111\u01a1n v\u1ecb ch\u1ee7 l\u1ef1c \u0111\u1ee9ng ra x\u1eed l\u00fd, ph\u1ea3n h\u1ed3i nh\u1eefng th\u00f4ng tin sai l\u1ec7ch v\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin ch\u00ednh x\u00e1c. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 PR chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c bi\u1ebfn s\u1ed1 b\u1ea5t ng\u1edd c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

<\/a>2. H\u1ecdc quan h\u1ec7 c\u00f4ng ch\u00fang ra l\u00e0m g\u00ec?<\/strong><\/h2>\n\n\n\n

Sau khi t\u1ed1t nghi\u1ec7p ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang, b\u1ea1n s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn cho v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c d\u00e0nh c\u1eed c\u1eed nh\u00e2n ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n