{"id":3700,"date":"2021-09-26T09:05:47","date_gmt":"2021-09-26T02:05:47","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/tknt\/hoi-thao-online-fashion-business-education-nganh-thiet-ke-thoi-trang\/"},"modified":"2024-01-31T08:57:12","modified_gmt":"2024-01-31T01:57:12","slug":"hoi-thao-online-fashion-business-education-nganh-thiet-ke-thoi-trang","status":"publish","type":"post","link":"https:\/\/ntc33.net\/tknt\/hoi-thao-online-fashion-business-education-nganh-thiet-ke-thoi-trang\/","title":{"rendered":"H\u1ed9i th\u1ea3o online Fashion Business Education – Ng\u00e0nh Thi\u1ebft K\u1ebf Th\u1eddi Trang"},"content":{"rendered":"
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V\u1eeba qua Ng\u00e0nh Thi\u1ebft K\u1ebf Th\u1eddi Trang, Khoa Thi\u1ebft k\u1ebf v\u00e0 Ngh\u1ec7 thu\u1eadt- \u0110\u1ea1i h\u1ecdc Hoa Sen \u0111\u00e3 t\u1ed5 ch\u1ee9c H\u1ed9i th\u1ea3o Online:<\/span><\/div>\n
“\u0110\u00e0o t\u1ea1o Fashion Business t\u1ea1i Vi\u1ec7t Nam<\/b>” <\/span><\/div>\n
v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c gi\u1ea3ng vi\u00ean v\u00e0 c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u00f4ng nghi\u1ec7p th\u1eddi trang. Bu\u1ed5i h\u1ed9i th\u1ea3o xoay quanh vi\u1ec7c trao \u0111\u1ed5i v\u1ec1 vi\u1ec7c \u0111\u00e0o t\u1ea1o l\u0129nh v\u1ef1c Fashion Business t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/b> n\u00f3i ri\u00eang c\u0169ng nh\u01b0 t\u1ea1i Vi\u1ec7t Nam n\u00f3i chung.<\/span><\/div>\n
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\u0110\u1ebfn v\u1edbi bu\u1ed5i th\u1ea3o lu\u1eadn, c\u00e1c chuy\u00ean gia chia s\u1ebb g\u00f3c nh\u00ecn v\u1ec1 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u0169ng nh\u01b0 l\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c \u0111\u00e0o t\u1ea1o Fashion Business<\/b> t\u1ea1i Vi\u1ec7t Nam. C\u00e1c gi\u1ea3ng vi\u00ean c\u0169ng \u0111\u1eb7t ra v\u1ea5n \u0111\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng th\u1ee9c gi\u1ea3ng d\u1ea1y ph\u00f9 h\u1ee3p \u0111\u1ec3 sinh vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c ki\u1ebfn th\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u00e0nh ngh\u1ec1 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<\/div>\n

Sau \u0111\u00e2y l\u00e0 t\u00f3m t\u1eaft n\u1ed9i dung c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh:<\/span><\/div>\n
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NHU C\u1ea6U LAO \u0110\u1ed8NG C\u1ee6A NG\u00c0NH C\u00d4NG NGHI\u1ec6P TH\u1edcI TRANG<\/b><\/span><\/div>\n
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Ms. Nguy\u1ec5n B\u00ecnh Minh<\/b>: “S\u1ef1 \u01b0a chu\u1ed9ng c\u00e1c m\u00f4 h\u00ecnh trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i (Vincom, Takashimaya, Aeon Mall) t\u1ea1i n\u01b0\u1edbc ta \u0111ang thu h\u00fat r\u1ea5t nhi\u1ec1u nh\u00e2n s\u1ef1 lao \u0111\u1ed9ng \u1edf m\u1ea3ng b\u00e1n l\u1ebb (retail), t\u1eeb nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau: F&B, Th\u1eddi trang, N\u1ed9i th\u1ea5t, C\u00f4ng ngh\u1ec7 etc… Ng\u00e0nh b\u00e1n l\u1ebb hi\u1ec7n nay \u0111ang r\u1ea5t c\u1ea7n nh\u00e2n s\u1ef1, c\u1ea3 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng l\u1eabn ch\u1ea5t l\u01b0\u1ee3ng cho c\u1ea3 kh\u1ed1i v\u0103n ph\u00f2ng v\u00e0 c\u1eeda h\u00e0ng. Ri\u00eang v\u1edbi Th\u1eddi trang, vi\u1ec7c thi\u1ebfu nh\u00e2n l\u1ef1c c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi. \u0110a s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb ph\u1ea3i tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 t\u1eeb ng\u00e0nh h\u00e0ng M\u1ef9 ph\u1ea9m v\u00e0 c\u00e1c nh\u00e2n s\u1ef1 c\u0169ng l\u00e0m vi\u1ec7c d\u1ef1a tr\u00ean kinh nghi\u1ec7m “ngh\u1ec1 d\u1ea1y ngh\u1ec1”, ch\u01b0a c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng b\u00e0i b\u1ea3n v\u1ec1 th\u1eddi trang. Ngo\u00e0i ra, v\u1ecb tr\u00ed Visual merchandiser<\/b> (ng\u01b0\u1eddi l\u00ean \u00fd t\u01b0\u1edfng v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m) v\u1ed1n l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00e1 m\u1edbi v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang cao c\u1ea5p s\u0103n \u0111u\u1ed5i”.  <\/span><\/div>\n
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Mr. Tom Trandt<\/b>: V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u0111i theo th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, ph\u00e2n kh\u00fac “Designer line”, M\u00f4i \u0110i\u00ean (Th\u01b0\u01a1ng hi\u1ec7u Streetwear ph\u00e1t tri\u1ec3n theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1eddi trang b\u1ec1n v\u1eefng) \u0111\u00e3 v\u00e0 \u0111ang r\u1ea5t kh\u00f3 kh\u0103n khi t\u00ecm ki\u1ebfm nh\u00e2n s\u1ef1 \u1edf m\u1ea3ng Marketing- Business. C\u00e1c \u1ee9ng vi\u00ean \u1ee9ng tuy\u1ec3n v\u00e0o M\u00f4i \u0110i\u00ean \u0111a s\u1ed1 xu\u1ea5t th\u00e2n t\u1eeb Ng\u00e0nh FMCG (Fast-Moving consumer goods – Ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh), h\u1ecd ch\u1ec9 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 b\u00e1n nh\u1eefng m\u1eb7t h\u00e0ng basic c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng kinh nghi\u1ec7m trong m\u1ea3ng b\u00e1n l\u1ebb \u0111\u00e3 t\u00edch lu\u1ef9 \u0111\u01b0\u1ee3c tr\u01b0\u1edbc \u0111\u00f3. Tuy nhi\u00ean, khi doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ra ngo\u00e0i l\u00e3nh th\u1ed5 Vi\u1ec7t Nam, h\u1ecd l\u1ea1i tr\u1edf n\u00ean l\u00fang t\u00fang khi ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ho\u1eb7c vi\u1ebft content marketing s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng n\u01b0\u1edbc b\u1ea1n. Tom Trandt<\/b> cho r\u1eb1ng \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m h\u1ea1n ch\u1ebf t\u1ea7m nh\u00ecn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u1eddi trang. \u0110\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh n\u00e0y, b\u1ea1n cho r\u1eb1ng kh\u00e1ch h\u00e0ng mong ch\u1edd g\u00ec t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 ng\u00e0nh th\u1eddi trang kh\u00f4ng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i b\u00e1n c\u00e2u chuy\u1ec7n – y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tuy\u1ec7t \u0111\u1ed1i. \u0110\u1ec3 th\u1ed5i \u0111\u01b0\u1ee3c “c\u00e1i h\u1ed3n” v\u00e0o s\u1ea3n ph\u1ea9m \u0111\u00e3 kh\u00f3, k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n c\u00f3 s\u1ee9c h\u00fat \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng c\u00f2n kh\u00f3 h\u01a1n v\u00ec n\u00f3 \u0111\u00f2i h\u1ecfi nhi\u1ec1u ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao m\u1ed9t c\u1eeda h\u00e0ng th\u1eddi trang lu\u00f4n lu\u00f4n c\u1ea7n nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ef1 c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y.<\/span><\/div>\n
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Ngo\u00e0i ra \u0111\u1ed1i v\u1edbi anh, d\u1eef li\u1ec7u s\u1ed1 (data) \u0111\u1ec3 ph\u00e2n t\u00edch kinh doanh c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111i v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nh\u01b0 M\u00f4i \u0110i\u00ean, m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp ch\u1ec9 c\u00f3 th\u1ec3 ra t\u1ed1i \u0111a 15 looks, m\u1ed7i s\u1ea3n ph\u1ea9m \u0111i ra ph\u1ea3i \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u kinh doanh nh\u1ea5t c\u00f3 th\u1ec3. V\u1edbi m\u1ed9t quy tr\u00ecnh thi\u1ebft k\u1ebf th\u00ec th\u00f4ng th\u01b0\u1eddng s\u1ebd bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n: l\u00ean \u00fd t\u01b0\u1edfng, sketch (b\u1ea3n v\u1ebd), may v\u00e0 s\u1ea3n xu\u1ea5t th\u00e0nh ph\u1ea9m v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 b\u00e1n ra th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, sau nhi\u1ec1u n\u0103m \u0111\u00fac k\u1ebft kinh nghi\u1ec7m, Mr. Tom<\/b> chia s\u1ebb: “T\u00f4i nh\u1eadn th\u1ea5y vi\u1ec7c \u0111\u01b0a ngay m\u1ed9t nh\u00e2n s\u1ef1 Business analyst ho\u1eb7c Marketing ngay t\u1eeb \u0111\u1ea7u v\u00e0o quy tr\u00ecnh thi\u1ebft k\u1ebf s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian”. D\u1eef li\u1ec7u s\u1ed1 gi\u00fap cho doanh nghi\u1ec7p c\u00e2n b\u1eb1ng l\u1ea1i B\u1ed9 s\u01b0u t\u1eadp m\u1edbi v\u1edbi t\u1ec9 tr\u1ecdng stock h\u00e0ng, ph\u00e2n b\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m h\u1ee3p l\u00fd \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u vi\u1ec7c b\u00e1n h\u00e0ng. V\u00e0 v\u1edbi m\u1ed9t local brand th\u1eddi trang, khi v\u1ed1n v\u00e0 ngu\u1ed3n l\u1ef1c \u00edt th\u00ec vi\u1ec7c c\u00f3 m\u1ed9t business partner \u0111\u1ed3ng h\u00e0nh ngay t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u s\u00e1ng l\u1eadp r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap h\u1ea1n ch\u1ebf c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn kinh doanh v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, Tom <\/b>c\u0169ng nh\u1eadn \u0111\u1ecbnh r\u1eb1ng v\u1edbi t\u1ea7m nh\u00ecn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf nh\u01b0 M\u00f4i \u0110i\u00ean, anh c\u0169ng c\u1ea7n m\u1ed9t ng\u01b0\u1eddi Wholesale \u0111\u1ec3 ph\u1ee5 tr\u00e1ch m\u1ea3ng b\u00e1n s\u1ec9 cho c\u00e1c c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i multi-brand qu\u1ed1c t\u1ebf. B\u1ea3n th\u00e2n M\u00f4i \u0110i\u00ean c\u0169ng l\u00e0m vi\u1ec7c v\u1edbi Hi\u1ec7p h\u1ed9i th\u1eddi trang Anh Qu\u1ed1c t\u1eeb n\u0103m 2018 v\u00e0 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u M\u00f4i \u0110i\u00ean c\u00f3 th\u1ec3 b\u00e1n \u1edf th\u1ecb tr\u01b0\u1eddng Anh Qu\u1ed1c th\u00ec hi\u1ec7p h\u1ed9i y\u00eau c\u1ea7u anh ph\u1ea3i c\u00f3 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t ri\u00eang cho th\u1ecb tr\u01b0\u1eddng t\u1ea1i \u0111\u00e2y. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 th\u00ec M\u00f4i \u0110i\u00ean c\u1ea7n r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u t\u00ednh to\u00e1n. <\/span><\/div>\n
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Valentine V\u0169<\/b>: “C\u00f3 th\u1eddi gian t\u01b0 v\u1ea5n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Hnoss v\u00e0 John Henry, t\u00f4i nh\u1eadn th\u1ea5y trong c\u00e1c c\u00f4ng ty th\u1eddi trang h\u1ecd chia th\u00e0nh 2 nh\u00f3m: 1 nh\u00f3m l\u00e0 Marketing nh\u01b0ng th\u1ef1c s\u1ef1 kh\u00f4ng chuy\u00ean v\u1ec1 th\u1eddi trang v\u00e0 1 nh\u00f3m l\u00e0 Fashion designer. V\u1edbi m\u1ed7i B\u1ed9 s\u01b0u t\u1eadp, doanh nghi\u1ec7p \u0111\u01b0a ra m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch <\/span>(budget) cho c\u1ea3 hai team b\u1eaft ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch kinh doanh. Nh\u00ecn chung, s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a 2 team kh\u00f4ng \u0111\u01b0\u1ee3c “m\u01b0\u1ee3t m\u00e0” khi team Designer kh\u00e1 l\u00fang t\u00fang v\u00ec b\u1ecb g\u00f2 b\u00f3 v\u00e0 \u00e1p \u0111\u1eb7t trong m\u1ed9t khu\u00f4n kh\u1ed5 doanh s\u1ed1 th\u00ec vai tr\u00f2 c\u1ee7a ng\u01b0\u1eddi Fashion Business<\/b> (v\u1ed1n ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c tr\u00ean 2 n\u1ec1n t\u1ea3ng Th\u1eddi trang v\u00e0 kinh doanh) l\u1ea1i r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c k\u1ebft h\u1ee3p hai team n\u00e0y l\u1ea1i v\u1edbi nhau. Ngo\u00e0i ra, Vi\u1ec7t Nam l\u00e0 n\u01b0\u1edbc c\u00f3 chu\u1ed7i cung \u1ee9ng may m\u1eb7c r\u1ea5t l\u1edbn, ch\u1ec9 \u0111\u1ee9ng sau Trung Qu\u1ed1c th\u00ec v\u1ecb tr\u00ed Fashion merchandiser<\/b> l\u00e0 v\u1ecb tr\u00ed r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m. Fashion merchandiser trong s\u1ea3n xu\u1ea5t gi\u1ed1ng nh\u01b0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng nh\u01b0ng h\u1ecd kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3n l\u00fd theo stock h\u00e0ng m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m th\u1eddi trang, xu h\u01b0\u1edbng, phong c\u00e1ch, xem x\u00e9t l\u1ea1i c\u00e1c m\u1eabu m\u00e3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng v\u00e0 khi c\u1ea7n thi\u1ebft c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1eabu m\u00e3 cho ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng”.<\/span><\/span><\/div>\n
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NH\u1eacN \u0110\u1ecaNH V\u1ec0 TI\u1ebeP TH\u1eca TH\u1edcI TRANG<\/b><\/span><\/div>\n
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Theo Valentine V\u0169<\/b>, Digital marketing \u0111ang ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c t\u1ea1i Vi\u1ec7t Nam. Do Vi\u1ec7t Nam c\u00f3 t\u1ec9 l\u1ec7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng mobile phone r\u1ea5t cao v\u00e0 d\u00f9 sao \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng n\u00ean kh\u00e1 ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c n\u01b0\u1edbc \u0111ang ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, khi l\u00e0m marketing c\u00e1c b\u1ea1n c\u0169ng s\u1ebd c\u1ea7n quay l\u1ea1i b\u00e0i to\u00e1n l\u00e0m sao x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ed1i s\u1ed1ng, v\u0103n ho\u00e1, nhu c\u1ea7u c\u1ee7a h\u1ecd. <\/span><\/div>\n
\u0110\u1ed1i v\u1edbi Tom Trandt<\/b>, anh quan ni\u1ec7m r\u1eb1ng marketing-th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ef1c s\u1ef1 xu\u1ea5t ph\u00e1t t\u1eeb b\u00ean trong gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n: B\u1ea1n l\u00e0 ai, b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o v\u1edbi th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i? Theo anh chia s\u1ebb c\u00f3 th\u1ec3 r\u1ea5t nhi\u1ec1u b\u1ea1n tr\u1ebb <\/span><\/div>\n
Theo ch\u1ecb B\u00ecnh Minh<\/b>, m\u00ecnh \u0111ang s\u1ed1ng trong m\u1ed9t th\u1eddi k\u1ef3 m\u00e0 c\u00f4ng ngh\u1ec7 chi ph\u1ed1i r\u1ea5t l\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng cho n\u00ean m\u1ecdi th\u1ee9 d\u1ec5 d\u00e0ng h\u00ecnh th\u00e0nh, ph\u00e1t tri\u1ec3n v\u00e0 sau \u0111\u00f3 ra \u0111i r\u1ea5t nhanh. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1eb7t ra th\u00e1ch th\u1ee9c r\u1ea5t l\u1edbn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang. N\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 v\u1ed1n d\u0129 kh\u00f4ng c\u00f3 n\u1ec1n t\u1ea3ng, kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u00ec s\u1ebd kh\u00f3 t\u00ecm \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y<\/span><\/div>\n
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T\u1ed4 CH\u1ee8C M\u00d4N H\u1eccC D\u01af\u1edaI D\u1ea0NG \u0110\u1ec0 \u00c1N NGH\u1ec0 NGHI\u1ec6P<\/b><\/span><\/div>\n
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Theo Valentine V\u0169<\/b>, c\u00e1c m\u00f4n h\u1ecdc thu\u1ed9c ng\u00e0nh th\u1eddi trang n\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo t\u1ec9 l\u1ec7 50% th\u1eddi l\u01b0\u1ee3ng h\u1ecdc tr\u00ean l\u1edbp, 50% th\u1eddi gian \u0111i l\u00e0m \u0111\u1ec1 \u00e1n th\u1ef1c t\u1ebf t\u1ea1i doanh nghi\u1ec7p. Theo \u0111\u00f3, c\u00e1c gi\u1ea3ng vi\u00ean s\u1ebd k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p \u0111\u1ec3 tri\u1ec3n khai \u0111\u1ec1 \u00e1n m\u00f4n h\u1ecdc cho sinh vi\u00ean v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c chia theo nh\u00f3m l\u00e0m vi\u1ec7c, c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1eeb gi\u1ea3ng vi\u00ean, doanh nghi\u1ec7p v\u00e0 t\u1eeb c\u1ea3 c\u00e1c ng\u01b0\u1eddi b\u1ea1n c\u1ed9ng s\u1ef1.  Ngo\u00e0i ra sinh vi\u00ean Fashion business<\/b> s\u1ebd \u0111\u01b0\u1ee3c l\u00e0m quen c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c c\u00e1c event, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 trunk show, fashion show, pop up store\u2026Anh chia s\u1ebb th\u00eam t\u1ea1i Th\u00e1i Lan, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t hay m\u1edf c\u00e1c c\u1eeda h\u00e0ng pop up (C\u1eeda h\u00e0ng th\u1eddi v\u1ee5). C\u00e1c gi\u1ea3ng vi\u00ean c\u00f3 tr\u00e1ch nhi\u1ec7m ph\u1ea3i \u0111i kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi kh\u1edfi \u0111\u1ed9ng d\u1ef1 \u00e1n c\u1eeda h\u00e0ng cho sinh vi\u00ean. N\u1ebfu ng\u00e0nh b\u00e1n l\u1ebb ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n m\u1ea1nh, t\u01b0\u01a1ng lai Vi\u1ec7t Nam s\u1ebd r\u1ea5t c\u1ea7n nh\u00e2n s\u1ef1 \u1edf v\u1ecb tr\u00ed Visual merchandiser hay c\u00e1c nh\u00e2n vi\u00ean t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n Pop up store hay Trunk show.<\/span><\/div>\n
Tom Trandt c\u0169ng chia s\u1ebb r\u1eb1ng anh r\u1ea5t quan t\u00e2m m\u1ed9t \u1ee9ng vi\u00ean c\u00f3 khi kh\u00f4ng c\u1ea7n qu\u00e1 gi\u1ecfi v\u1ec1 t\u00e0i ch\u00ednh nh\u01b0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e2n t\u00edch t\u00ecnh h\u00ecnh kinh doanh, \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn.<\/span><\/div>\n
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K\u1ef8 N\u0102NG M\u1ec0M – Y\u1ebeU T\u1ed0 THI\u1ebeT Y\u1ebeU C\u1ee6A SINH VI\u00caN FASHION BUSINESS<\/b><\/span><\/div>\n
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Theo c\u00e1c chuy\u00ean gia, teamwork (l\u00e0m vi\u1ec7c nh\u00f3m) s\u1ebd l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c v\u1edbi c\u00e1 t\u00ednh c\u1ee7a c\u00e1c sinh vi\u00ean Ng\u00e0nh thi\u1ebft k\u1ebf th\u1eddi trang, khi m\u00e0 m\u1ed7i b\u1ea1n \u0111\u1ec1u mu\u1ed1n th\u1ec3 hi\u1ec7n m\u1ea1nh m\u1ebd m\u00e0u s\u1eafc c\u00e1 nh\u00e2n trong c\u00f4ng vi\u1ec7c. Tuy nhi\u00ean th\u00e0nh c\u00f4ng s\u1ebd g\u00f5 c\u1eeda v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n lu\u00f4n kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng network, t\u1ea1o cho m\u00ecnh nh\u1eefng v\u1ec7 tinh hay c\u00f3 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh Fashion business. <\/span><\/div>\n
Theo Valentine V\u0169<\/b>, b\u00ean c\u1ea1nh c\u00e1c k\u1ef9 n\u0103ng “c\u1ee9ng” l\u00e0 chuy\u00ean m\u00f4n, \u0111\u1ec3 l\u00e0m vi\u1ec7c trong ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1eddi trang th\u00ec nh\u1eefng k\u1ef9 n\u0103ng m\u1ec1m c\u0169ng r\u1ea5t quan tr\u1ecdng, c\u1ee5 th\u1ec3 l\u00e0 kh\u1ea3 n\u0103ng vi\u1ebft b\u00e0i, s\u1ea3n xu\u1ea5t content, thuy\u1ebft tr\u00ecnh v\u00e0 di\u1ec5n \u0111\u1ea1t \u00fd t\u01b0\u1edfng, n\u00f3i chuy\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang. V\u00e0 \u0111\u00f4i khi, \u0111\u1ec3 cho m\u00ecnh tr\u1edf n\u00ean t\u1ef1 tin v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ecbnh h\u01b0\u1edbng cho b\u1ea3n th\u00e2n m\u00ecnh th\u00ec c\u00e1c em c\u1ea7n \u0111i ra ngo\u00e0i, tr\u1ea3i nghi\u1ec7m nhi\u1ec1u, r\u1eddi xa d\u1ea7n s\u1ef1 b\u1ea3o b\u1ecdc c\u1ee7a cha m\u1eb9. Vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng b\u1ea3n th\u00e2n  c\u0169ng c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c em h\u00ecnh th\u00e0nh tri\u1ebft l\u00fd s\u00e1ng t\u1ea1o r\u00f5 r\u00e0ng. <\/span><\/div>\n
S\u1ef1 \u0111\u00e1nh gi\u00e1 c\u1ee7a chuy\u00ean gia cho ch\u00fang ta th\u1ea5y r\u1eb1ng l\u0129nh v\u1ef1c Fashion Business<\/b> \u0111ang v\u00e0 s\u1ebd l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i m\u1edbi c\u1ea7n thi\u1ebft v\u00e0 \u0111\u1ea7y ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t h\u1ec7 sinh th\u00e1i th\u1eddi trang \u0111ang trong th\u1eddi gian ho\u00e0n thi\u1ec7n nh\u01b0 \u1edf n\u01b0\u1edbc ta. \u1ede th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc b\u1ea1n, c\u00e1c m\u1ea3ng th\u1eddi trang \u0111\u01b0\u1ee3c chia ra r\u00f5 r\u00e0ng,  t\u1ea5t c\u1ea3 \u0111\u1ec1u b\u1ed5 tr\u1ee3 nhau, t\u1ea1o ra m\u1ed9t chu\u1ed7i d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t nh\u1ecbp nh\u00e0ng th\u00ec t\u1ea1i Vi\u1ec7t Nam, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf th\u1eddi trang l\u1ea1i \u0111ang ph\u1ea3i  “bao th\u1ea7u” qu\u00e1 nhi\u1ec1u vi\u1ec7c, t\u1eeb thi\u1ebft k\u1ebf, marketing, th\u1eadm ch\u00ed l\u00e0 qu\u1ea3n l\u00fd s\u1ed5 s\u00e1ch (\u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng nh\u1ecf l\u1ebb). \u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn, h\u1ecd c\u0169ng ph\u1ea3i \u0111ang loay hoay t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m trong Fashion Business ho\u1eb7c “\u0111\u00e0o t\u1ea1o nhanh” \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng c\u00f4ng vi\u1ec7c c\u01a1 b\u1ea3n m\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111ang c\u1ea7n. Vi\u1ec7c mau ch\u00f3ng \u0111\u01b0a m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi nh\u01b0 Fashion Business v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam s\u1ebd l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i m\u1edbi \u0111\u1ea7y \u0111\u1ed9t ph\u00e1, kh\u00f4ng ch\u1ec9 nh\u1eb1m gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng c\u00f4ng vi\u1ec7c cho nh\u00e0 thi\u1ebft k\u1ebf, b\u00ean c\u1ea1nh \u0111\u00f3 c\u00f2n t\u1ea1o ra \u201cs\u00e2n ch\u01a1i\u201d m\u1edbi cho nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch th\u1eddi trang nh\u01b0ng ch\u01b0a c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng, m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p h\u01a1n.<\/span><\/div>\n
Nh\u00ecn th\u1ea5y nhu c\u1ea7u lao \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai, \u0110\u1ea1i h\u1ecdc Hoa Sen l\u00e0 \u0110\u1ea1i h\u1ecdc Vi\u1ec7t Nam \u0111\u1ea7u ti\u00ean \u0111\u01b0a Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Fashion Business<\/b> t\u1eeb kho\u00e1 2020-2021. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c v\u1edbi College de Paris<\/b> (Ph\u00e1p). Sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc n\u0103m 1, n\u0103m 2 ch\u01b0\u01a1ng tr\u00ecnh thi\u1ebft k\u1ebf th\u1eddi trang v\u00e0 t\u1eeb n\u0103m 3 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn chuy\u00ean ng\u00e0nh Kinh doanh th\u1eddi trang. Sinh vi\u00ean khi t\u1ed1t nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn b\u1eb1ng C\u1eed nh\u00e2n Thi\u1ebft k\u1ebf th\u1eddi trang c\u1ee7a \u0110\u1ea1i h\u1ecdc Hoa Sen c\u00f9ng v\u1edbi ch\u1ee9ng nh\u1eadn ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh Fashion Business do College de Paris c\u1ea5p. <\/span><\/div>\n
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Ngu\u1ed3n: Ng\u00e0nh Thi\u1ebft K\u1ebf Th\u1eddi Trang, Khoa Thi\u1ebft K\u1ebf v\u00e0 Ngh\u1ec7 Thu\u1eadt, tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen<\/span><\/i><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

   <\/p>\n","protected":false},"author":1,"featured_media":3701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[693,689,699,697,209,47,691,695],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/posts\/3700"}],"collection":[{"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/comments?post=3700"}],"version-history":[{"count":2,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/posts\/3700\/revisions"}],"predecessor-version":[{"id":3715,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/posts\/3700\/revisions\/3715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/media\/3701"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/media?parent=3700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/categories?post=3700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/tknt\/wp-json\/wp\/v2\/tags?post=3700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}