{"id":463,"date":"2022-01-04T09:49:58","date_gmt":"2022-01-04T02:49:58","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/thuvien\/?p=463"},"modified":"2023-10-05T09:25:24","modified_gmt":"2023-10-05T02:25:24","slug":"content-marketing-trong-ky-nguyen-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/ntc33.net\/thuvien\/content-marketing-trong-ky-nguyen-trai-nghiem-khach-hang\/","title":{"rendered":"Content marketing trong k\u1ef7 nguy\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n
\n
\n
\"\"<\/figure>\n\n\n\n
\n
Xem v\u1ecb tr\u00ed s\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
\n

S\u00e1ch Ti\u1ebfng Vi\u1ec7t<\/p>\n\n\n\n

T\u00e1c gi\u1ea3<\/strong>: Randy Frisch<\/p>\n\n\n\n

D\u1ecbch gi\u1ea3<\/strong>: Ng\u00e2n Giang<\/p>\n\n\n\n

Nh\u00e0 xu\u1ea5t b\u1ea3n<\/strong>: NXB Lao \u0111\u1ed9ng, 2020<\/p>\n\n\n\n

C\u00f4ng ty ph\u00e1t h\u00e0nh<\/strong>: 1980 Books<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kinh doanh \u0111\u00fang h\u01b0\u1edbng kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i: H\u00e3y hi\u1ec7n h\u1eefu \u1edf n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd v\u00e0 thu v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng!<\/p>\n\n\n\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n xu\u1ea5t hi\u1ec7n tr\u00ean kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn, v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111em v\u1ec1 t\u00e1c \u0111\u1ed9ng cao v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 h\u1ea1t nh\u00e2n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. H\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c, nh\u01b0ng n\u1ebfu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tri\u1ec3n khai m\u1ed9t c\u00e1ch th\u00f4ng minh, n\u00f3 s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n

M\u1ed7i c\u00f4ng ty l\u1ea1i th\u00edch h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh. Trong L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chuy\u00ean gia Linda Coles ph\u00e2n t\u00edch m\u1ecdi n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn, bao g\u1ed3m Facebook, LinkedIn, Twitter, YouTube, Instagram, 
Pinterest, Snapchat\u2026 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.   
 
L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i thi\u1ebft y\u1ebfu nh\u1ea5t hi\u1ec7n nay. B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i, sau \u0111\u00f3 bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9, kh\u00f4ng ng\u1eebng th\u00fac \u0111\u1ea9y doanh thu v\u00e0 gi\u00fap ho\u1ea1t \u0111\u1ed9ng kinh doanh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kinh doanh \u0111\u00fang h\u01b0\u1edbng kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i: H\u00e3y hi\u1ec7n h\u1eefu \u1edf n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd v\u00e0 thu v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng!<\/p>\n\n\n\n

Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n xu\u1ea5t hi\u1ec7n tr\u00ean kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn, v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111em v\u1ec1 t\u00e1c \u0111\u1ed9ng cao v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hi\u1ec7n l\u00e0 h\u1ea1t nh\u00e2n c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. H\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t s\u1ef1 l\u00e3ng ph\u00ed ti\u1ec1n b\u1ea1c, nh\u01b0ng n\u1ebfu ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tri\u1ec3n khai m\u1ed9t c\u00e1ch th\u00f4ng minh, n\u00f3 s\u1ebd \u0111em l\u1ea1i k\u1ebft qu\u1ea3.<\/p>\n\n\n\n

M\u1ed7i c\u00f4ng ty l\u1ea1i th\u00edch h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 m\u1ea1ng x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh. Trong L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, chuy\u00ean gia Linda Coles ph\u00e2n t\u00edch m\u1ecdi n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn, bao g\u1ed3m Facebook, LinkedIn, Twitter, YouTube, Instagram, 
Pinterest, Snapchat\u2026 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.   
 
L\u1eadp k\u1ebf ho\u1ea1ch kinh doanh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cung c\u1ea5p ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i thi\u1ebft y\u1ebfu nh\u1ea5t hi\u1ec7n nay. B\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u0169ng nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n th\u00e2n \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i, sau \u0111\u00f3 bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi h\u00e2m m\u1ed9, kh\u00f4ng ng\u1eebng th\u00fac \u0111\u1ea9y doanh thu v\u00e0 gi\u00fap ho\u1ea1t \u0111\u1ed9ng kinh doanh ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

\u0110\u00fang nh\u01b0 nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c n\u00eau trong ph\u1ea7n l\u1eddi d\u1eabn, \u0111\u00e2y kh\u00f4ng ph\u1ea3i cu\u1ed1n s\u00e1ch d\u00e0nh cho nh\u1eefng chuy\u00ean vi\u00ean content marketing, c\u0169ng kh\u00f4ng h\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn. Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ef1ng NHI\u1ec0U h\u01a1n th\u1ebf. N\u00f3 d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c, nh\u1eefng ng\u01b0\u1eddi c\u1ea7n th\u1ea5u hi\u1ec3u b\u1ed1i c\u1ea3nh \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t h\u01a1n v\u1ec1 c\u00e1ch th\u00fac \u0111\u1ea9y nhu c\u1ea7u, doanh thu v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 v\u1edbi b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb n\u1ed9i dung.<\/p>\n\n\n\n

Trong Content marketing trong k\u1ef7 nguy\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u00e1c gi\u1ea3 Randy Frisch s\u1ebd th\u00fac \u0111\u1ea9y b\u1ea1n t\u01b0 duy l\u1ea1i to\u00e0n b\u1ed9 c\u00e1ch ti\u1ebfp c\u1eadn n\u1ed9i dung t\u1edbi qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh. L\u1ed1i t\u01b0 duy c\u0169 cho r\u1eb1ng s\u00e1ng t\u1ea1o ra c\u00e0ng nhi\u1ec1u n\u1ed9i dung c\u00e0ng t\u1ed1t. Nh\u01b0ng th\u1ef1c t\u1ebf l\u00e0 c\u00f3 h\u01a1n 70% n\u1ed9i dung  ti\u1ebfp th\u1ecb hi\u1ec7n nay kh\u00f4ng bao gi\u1edd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c t\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ph\u1ea7n l\u1edbn c\u00f4ng s\u1ee9c c\u1ee7a ch\u00fang ta \u0111\u1ed5 v\u00e0o s\u00e1ng t\u1ea1o n\u1ed9i dung l\u00e0 v\u00f4 \u00edch.<\/p>\n\n\n\n

V\u1eady l\u1eddi gi\u1ea3i cho v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 g\u00ec? Content marketing trong k\u1ef7 nguy\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u00e9 l\u1ed9 c\u00e1ch \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng. C\u1ed1t l\u00f5i c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 Khung tr\u1ea3i nghi\u1ec7m n\u1ed9i dung, h\u1ed7 tr\u1ee3 c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m n\u1ed9i dung theo t\u1eebng quy m\u00f4. N\u0103m ph\u1ea7n c\u1ee7a khung l\u00e0 t\u1eadp trung n\u1ed9i dung, t\u1ed5 ch\u1ee9c n\u1ed9i dung, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m, ph\u00e2n ph\u1ed1i n\u1ed9i dung v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3. M\u1ed7i y\u1ebfu t\u1ed1 \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3 trong c\u00e1c ch\u01b0\u01a1ng ri\u00eang bi\u1ec7t.  
 
D\u00f9 l\u00e0 vi\u1ebft email, x\u00e2y d\u1ef1ng video \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi hay th\u1eadm ch\u00ed l\u00e0 l\u1eadp h\u00f3a \u0111\u01a1n, ch\u00fang ta \u0111\u1ec1u c\u1ea7n c\u00f3 n\u1ed9i dung hay.<\/p>\n\n\n\n

Ngu\u1ed3n: https:\/\/bookbuy.vn\/<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00e1ch Ti\u1ebfng Vi\u1ec7t T\u00e1c gi\u1ea3: Randy Frisch D\u1ecbch gi\u1ea3: Ng\u00e2n Giang Nh\u00e0 xu\u1ea5t b\u1ea3n: NXB Lao \u0111\u1ed9ng, 2020 C\u00f4ng ty ph\u00e1t h\u00e0nh: 1980 Books M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 kinh doanh \u0111\u00fang h\u01b0\u1edbng kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i: H\u00e3y hi\u1ec7n h\u1eefu \u1edf n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd v\u00e0 thu v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng! Trong k\u1ef7 nguy\u00ean s\u1ed1, m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n xu\u1ea5t hi\u1ec7n tr\u00ean kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn, v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111em v\u1ec1 t\u00e1c \u0111\u1ed9ng cao v\u1edbi chi…<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/463"}],"collection":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/comments?post=463"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/463\/revisions"}],"predecessor-version":[{"id":468,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/463\/revisions\/468"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media\/467"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media?parent=463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/categories?post=463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/tags?post=463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}