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S\u00e1ch Ti\u1ebfng Vi\u1ec7t<\/p>\n\n\n\n
T\u00e1c gi\u1ea3<\/strong>: Brendan Kane<\/p>\n\n\n\nD\u1ecbch gi\u1ea3<\/strong>: Thanh Mai<\/p>\n\n\n\nNh\u00e0 xu\u1ea5t b\u1ea3n<\/strong>: NXB H\u1ed3ng \u0110\u1ee9c<\/p>\n\n\n\nC\u00f4ng ty ph\u00e1t h\u00e0nh<\/strong>: BIZBOOKS <\/p>\n\n\n\nM\u1ea1ng x\u00e3 h\u1ed9i \u2013 Quy\u1ec1n l\u1ef1c \u201cth\u1ee9 n\u0103m\u201d \u0111\u1ea7y m\u00ea ho\u1eb7c<\/strong><\/h3>\n\n\n\nNg\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i b\u00e1o ch\u00ed l\u00e0 quy\u1ec1n l\u1ef1c th\u1ee9 t\u01b0 c\u00f2n m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 quy\u1ec1n l\u1ef1c th\u1ee9 n\u0103m. C\u00f3 th\u1ec3 n\u00f3i, m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang d\u1ea7n chi\u1ebfm v\u1ecb tr\u00ed quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng kh\u00f4ng nh\u1ecf \u0111\u1ebfn cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi, nh\u1ea5t l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb. N\u1ebfu bi\u1ebft s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch khoa h\u1ecdc, n\u00f3 s\u1ebd tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong cu\u1ed9c s\u1ed1ng. M\u1ea1ng x\u00e3 h\u1ed9i \u2013 hay ng\u01b0\u1eddi ta \u0111ang g\u1ecdi l\u00e0 quy\u1ec1n l\u1ef1c th\u1ee9 5, m\u1ed9t th\u1ee9 quy\u1ec1n l\u1ef1c m\u1ec1m \u0111ang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t, s\u1ed1ng \u0111\u1ed9ng v\u00e0 ai ai c\u0169ng d\u1ec5 d\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay. B\u1ea1n c\u00f3 mu\u1ed1n n\u1eafm trong tay quy\u1ec1n l\u1ef1c kh\u00f4ng? N\u1ebfu c\u00f3 th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 cu\u1ed1n s\u00e1ch cho b\u1ea1n \u0111\u1ea5y. Cu\u1ed1n s\u00e1ch s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eadn d\u1ee5ng nh\u1eefng n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ea5t ph\u1ed5 bi\u1ebfn hi\u1ec7n nay nh\u01b0 Facebook, Instagram, Youtube\u2026\u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 1 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i, t\u1ea1o ra \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 n\u1eafm trong tay quy\u1ec1n l\u1ef1c.<\/p>\n\n\n\n
L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 1 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook? <\/strong><\/h3>\n\n\n\nTho\u1ea1t nghe c\u00f3 v\u1ebb kh\u00f4i h\u00e0i, nh\u01b0ng x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng theo d\u00f5i kh\u1ed5ng l\u1ed3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong ch\u01b0a \u0111\u1ea7y 30 ng\u00e0y l\u00e0 vi\u1ec7c ho\u00e0n to\u00e0n kh\u1ea3 thi. Trong cu\u1ed1n s\u00e1ch n\u00e0y, t\u00e1c gi\u1ea3 s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch x\u00e2y d\u1ef1ng 1 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook, b\u1edfi \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng d\u00e2n ch\u1ee7 v\u00e0 d\u1ec5 chia s\u1ebb nh\u1ea5t, ch\u01b0a k\u1ec3 \u0111\u00e2y l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t v\u00e0 nhanh nh\u1ea5t \u0111\u1ec3 ki\u1ebfm v\u00e0 gia t\u0103ng l\u01b0\u1ee3t ng\u01b0\u1eddi theo d\u00f5i t\u1ea1i Vi\u1ec7t Nam. <\/p>\n\n\n\n
- L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem<\/strong><\/li><\/ul>\n\n\n\n
Ch\u00fang ta \u0111ang s\u1ed1ng trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 th\u00f4ng tin, v\u1eady n\u00ean vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi, b\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1n gi\u1ea3\/ng\u01b0\u1eddi xem c\u1ee7a m\u00ecnh \u0111ang s\u1ed1ng \u1edf \u0111\u00e2u? h\u1ecd quan t\u00e2m t\u1edbi \u0111i\u1ec1u g\u00ec? b\u1ea1n c\u00f3 bi\u1ebft th\u00f4ng tin n\u00e0o v\u1ec1 phong c\u00e1ch s\u1ed1ng c\u1ee7a h\u1ecd kh\u00f4ng?\u2026Tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn<\/p>\n\n\n\n
- L\u1ef1a ch\u1ecdn th\u00f4ng \u0111i\u1ec7p cho c\u00f4ng ch\u00fang<\/strong><\/li><\/ul>\n\n\n\n
Khi \u0111\u00e3 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 hi\u1ec3u ai l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 ch\u00ednh c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. B\u1ea1n ph\u1ea3i t\u1ea1o ra n\u1ed9i dung khi\u1ebfn ng\u01b0\u1eddi ta mu\u1ed1n ti\u1ebfp t\u1ee5c theo d\u00f5i b\u1ea1n. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n m\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m nh\u01b0ng qu\u1ea3 ng\u1ecdt s\u1ebd \u0111\u1ebfn v\u1edbi ai c\u00f3 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o. Cu\u1ed1n s\u00e1ch h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p g\u00e2y \u1ea5n t\u01b0\u1ee3ng th\u00f4ng qua c\u00e1c b\u01b0\u1edbc: T\u00ecm ti\u00eau \u0111\u1ec1, \u00e1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc giao ti\u1ebfp v\u00e0o vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3, t\u1ea1o ra c\u00e1c n\u1ed9i dung c\u00f3 c\u1ea3m x\u00fac\u2026<\/p>\n\n\n\n
- Th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong><\/li><\/ul>\n\n\n\n
Tr\u01b0\u1edbc khi g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c 1 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i, m\u01b0\u1eddi tri\u1ec7u kh\u00e1ch h\u00e0ng hay 100 tri\u1ec7u doanh thu, b\u1ea1n c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. \u0110\u1ec3 t\u00ecm ra n\u1ed9i dung \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 h\u01b0\u1edfng \u1ee9ng, \u0111\u1ec3 l\u1eafng nghe kh\u00e1n gi\u1ea3 b\u1ea1n ph\u1ea3i ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. H\u00e3y \u0111\u01b0a n\u1ed9i dung ra v\u1edbi c\u00f4ng ch\u00fang, th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi t\u1eeb \u0111\u00f3 v\u00e0 l\u1eb7p l\u1ea1i. <\/p>\n\n\n\n
- T\u1ea1o ra n\u1ed9i dung d\u1ec5 chia s\u1ebb tr\u00ean Facebook<\/strong><\/li><\/ul>\n\n\n\n
\u0110\u1ec3 thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o v\u00e0 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng n\u1ed9i dung d\u1ec5 chia s\u1ebb. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u0103ng m\u1ed9t n\u1ed9i dung v\u1edb v\u1ea9n l\u00ean m\u1ea1ng v\u00e0 hi v\u1ecdng s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd l\u00e2u d\u00e0i c\u1ee7a kh\u00e1n gi\u1ea3. C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 khi\u1ebfn h\u1ecd quay l\u1ea1i th\u00eam nhi\u1ec1u l\u1ea7n l\u00e0 ph\u1ea3i l\u1eadp ra chi\u1ebfn l\u01b0\u1ee3c n\u00edu ch\u00e2n v\u00e0 thu h\u00fat s\u1ef1 tham gia, t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n
- Li\u00ean minh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/li><\/ul>\n\n\n\n
B\u1ea1n \u0111\u00e3 bao gi\u1edd h\u1ee3p t\u00e1c c\u00f9ng m\u1ed9t ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 l\u00e0m m\u1ed9t video hay l\u00e0m ra c\u00e1c n\u1ed9i dung qu\u1ea3ng b\u00e1 chung cho c\u1ea3 hai ch\u01b0a? N\u1ebfu b\u1ea1n ch\u01b0a th\u1eed, th\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 gi\u00fap k\u00eanh c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1. T\u1ea1o quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n mau ch\u00f3ng m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c quy m\u00f4 ng\u01b0\u1eddi theo d\u00f5i. Nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi b\u1ea1n kh\u00f4ng c\u00f3 nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 m\u1edf r\u1ed9ng n\u1ec1n t\u1ea3ng ho\u1eb7c mu\u1ed1n t\u0103ng tr\u01b0\u1edfng ho\u00e0n to\u00e0n t\u1ef1 nhi\u00ean. Quan h\u1ec7 h\u1ee3p t\u00e1c c\u0169ng gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nhanh ch\u00f3ng m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 s\u1eb5n c\u00f3 \u0111\u1ec3 b\u1ea1n kh\u00f4ng ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb hai b\u00e0n tay tr\u1eafng.<\/p>\n\n\n\n