{"id":364,"date":"2022-01-04T09:21:40","date_gmt":"2022-01-04T09:21:40","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/thuvien\/?p=364"},"modified":"2023-10-05T09:25:31","modified_gmt":"2023-10-05T02:25:31","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/ntc33.net\/thuvien\/social-media-marketing\/","title":{"rendered":"Social media marketing"},"content":{"rendered":"\n
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Xem v\u1ecb tr\u00ed s\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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S\u00e1ch ngo\u1ea1i v\u0103n<\/p>\n\n\n\n

Review<\/h2>\n\n\n\n

Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:
1. Community
2. Publishing
3. Entertainment
4. Commerce<\/p>\n\n\n\n

Table of contents<\/h2>\n\n\n\n

Part I: Foundations of Social Media Marketing
Chapter 1. The Social Media Environment
Chapter 2. Social Consumers
Chapter 3. Network Structure and Group Influences in Social Media
Part II: Social Media Marketing Strategy and Planning
Chapter 4. Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Part III: The Four Zones of Social Media
Chapter 6. Social Community
Chapter 7. Social Publishing
Chapter 8. Social Entertainment
Chapter 9. Social Commerce
Part IV: Social Media Data Management and Measurement
Chapter 10. Social Media Analytics
Chapter 11. Social Media Metrics
Part V: Social Media Marketing in Practice
Case Zone: 10 Case Studies
Sample Social Media Marketing Plan: GONOW Vacations<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u00e1ch ngo\u1ea1i v\u0103n Review Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:1. Community2. Publishing3. Entertainment4. Commerce Table of contents Part I: Foundations of Social Media MarketingChapter 1. The Social Media EnvironmentChapter 2. Social ConsumersChapter…<\/p>\n","protected":false},"author":1,"featured_media":368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,9],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/364"}],"collection":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/364\/revisions\/369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media\/368"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media?parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/categories?post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/tags?post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}