\n
S\u00e1ch ngo\u1ea1i v\u0103n<\/p>\n\n\n\n
Public Relations Writing and Media Techniques <\/em>is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today\u2019s digital age.<\/p>\n\n\n\nThe text thoroughly integrates new communication technologies\u2014the Internet, Webcasting, etc.\u2014and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today\u2019s students. This text also serves as an invaluable resource for public relations practitioners in the field<\/p>\n\n\n\n
Table of Contents<\/h3>\n\n\n\n- PART I: THE BASICS OF PUBLIC RELATIONS WRITING<\/li>
- Chapter 1: Getting Organized for Writing<\/li>
- Chapter 2: Becoming a Persuasive Writer<\/li>
- Chapter 3: Finding and Making News<\/li>
- Chapter 4: Working with Journalists and Bloggers<\/li>
- PART II: WRITING FOR MASS MEDIA<\/li>
- Chapter 5: Writing the News Release<\/li>
- Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches<\/li>
- Chapter 7: Creating News Features and Op-Ed<\/li>
- Chapter 8: Selecting Publicity Photos and Graphics<\/li>
- Chapter 9: Radio, Television, and Video<\/li>
- Chapter 10: Distributing News to the Media<\/li>
- Chapter 11. Tapping the Web and Digital Medi<\/li>
- PART III: Writing for Other Media<\/li>
- Chapter 12: Tapping the Web and Social Media<\/li>
- Chapter 13: Newsletters, Brochures, and Intranets<\/li>
- Chapter 14 Writing E-Mail, Memos, and Proposals<\/li>
- Chapter 15. Organizing Meetings and Events<\/li>
- Chapter 16 Using Direct Mail and Advertising<\/li>
- PART IV: MANAGING PROGRAMS AND CAMPAIGNS<\/li>
- Chapter 17 Organizing Meetings and Events<\/li>
- Chapter 18 Planning Programs and Campaigns<\/li><\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
S\u00e1ch ngo\u1ea1i v\u0103n Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today\u2019s digital age. The text thoroughly integrates new communication technologies\u2014the Internet, Webcasting, etc.\u2014and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author…<\/p>\n","protected":false},"author":1,"featured_media":326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,9],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/322"}],"collection":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"predecessor-version":[{"id":327,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/322\/revisions\/327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}