{"id":322,"date":"2022-01-04T08:51:04","date_gmt":"2022-01-04T08:51:04","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/thuvien\/?p=322"},"modified":"2023-10-05T09:25:34","modified_gmt":"2023-10-05T02:25:34","slug":"public-relations-writing-and-media-techniques","status":"publish","type":"post","link":"https:\/\/ntc33.net\/thuvien\/public-relations-writing-and-media-techniques\/","title":{"rendered":"Public Relations Writing and Media Techniques"},"content":{"rendered":"\n
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Xem v\u1ecb tr\u00ed s\u00e1ch<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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S\u00e1ch ngo\u1ea1i v\u0103n<\/p>\n\n\n\n

Public Relations Writing and Media Techniques <\/em>is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today\u2019s digital age.<\/p>\n\n\n\n

The text thoroughly integrates new communication technologies\u2014the Internet, Webcasting, etc.\u2014and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today\u2019s students. This text also serves as an invaluable resource for public relations practitioners in the field<\/p>\n\n\n\n

Table of Contents<\/h3>\n\n\n\n
  • PART I: THE BASICS OF PUBLIC RELATIONS WRITING<\/li>
  • Chapter 1: Getting Organized for Writing<\/li>
  • Chapter 2: Becoming a Persuasive Writer<\/li>
  • Chapter 3: Finding and Making News<\/li>
  • Chapter 4: Working with Journalists and Bloggers<\/li>
  • PART II: WRITING FOR MASS MEDIA<\/li>
  • Chapter 5: Writing the News Release<\/li>
  • Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches<\/li>
  • Chapter 7: Creating News Features and Op-Ed<\/li>
  • Chapter 8: Selecting Publicity Photos and Graphics<\/li>
  • Chapter 9: Radio, Television, and Video<\/li>
  • Chapter 10: Distributing News to the Media<\/li>
  • Chapter 11. Tapping the Web and Digital Medi<\/li>
  • PART III: Writing for Other Media<\/li>
  • Chapter 12: Tapping the Web and Social Media<\/li>
  • Chapter 13:  Newsletters, Brochures, and Intranets<\/li>
  • Chapter 14  Writing E-Mail, Memos, and Proposals<\/li>
  • Chapter 15. Organizing Meetings and Events<\/li>
  • Chapter 16  Using Direct Mail and Advertising<\/li>
  • PART IV: MANAGING PROGRAMS AND CAMPAIGNS<\/li>
  • Chapter 17  Organizing Meetings and Events<\/li>
  • Chapter 18   Planning Programs and Campaigns<\/li><\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    S\u00e1ch ngo\u1ea1i v\u0103n Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today\u2019s digital age. The text thoroughly integrates new communication technologies\u2014the Internet, Webcasting, etc.\u2014and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author…<\/p>\n","protected":false},"author":1,"featured_media":326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,9],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/322"}],"collection":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"predecessor-version":[{"id":327,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/posts\/322\/revisions\/327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media\/326"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/thuvien\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}