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Public Relations Writing and Media Techniques

các nhà cái uy tín siyanks

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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.

The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field

Table of Contents

  • PART I: THE BASICS OF PUBLIC RELATIONS WRITING
  • Chapter 1: Getting Organized for Writing
  • Chapter 2: Becoming a Persuasive Writer
  • Chapter 3: Finding and Making News
  • Chapter 4: Working with Journalists and Bloggers
  • PART II: WRITING FOR MASS MEDIA
  • Chapter 5: Writing the News Release
  • Chapter 6: Preparing Fact Sheets, Advisories, Media Kits, and Pitches
  • Chapter 7: Creating News Features and Op-Ed
  • Chapter 8: Selecting Publicity Photos and Graphics
  • Chapter 9: Radio, Television, and Video
  • Chapter 10: Distributing News to the Media
  • Chapter 11. Tapping the Web and Digital Medi
  • PART III: Writing for Other Media
  • Chapter 12: Tapping the Web and Social Media
  • Chapter 13:  Newsletters, Brochures, and Intranets
  • Chapter 14  Writing E-Mail, Memos, and Proposals
  • Chapter 15. Organizing Meetings and Events
  • Chapter 16  Using Direct Mail and Advertising
  • PART IV: MANAGING PROGRAMS AND CAMPAIGNS
  • Chapter 17  Organizing Meetings and Events
  • Chapter 18   Planning Programs and Campaigns
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