Sách ngoại văn Life’s too short to be unhappy at work “I’m working harder than I ever have, and I don’t know if it’s worth it anymore.” If you’re a manager or leader, these words have probably run through your mind. So many of us are feeling fed up, burned out, and unhappy at work: the constant pressure and stress, the unending changes, the politics–people feel as though they can’t give much more, and performance is suffering. But it’s work, after all, right? Should we even expect to be fulfilled and happy at work? Yes, we should, says Annie McKee, coauthor...

Sách ngoại văn Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media.  The author...

Sách ngoại văn While the short story has existed in various forms for centuries, it has particularly flourished during the last hundred years, and especially in recent decades. Though many outstanding novels have been written in the 20th century, most of these writers have also published short fiction. And in many cases, their short stories exhibit a greater degree of coherence and integrity than their longer works. The rise of creative writing programs in the 1960s helped fuel the growth of the short story and brought academic attention to it. So, too, the emergence of multiculturalism encouraged authors of diverse...

Sách ngoại văn The Mind and Heart of the Negotiator is dedicated to negotiators who want to improve their ability to negotiate—whether in multimillion-dollar business deals or personal interactions. This text provides an integrated view of what to do and what to avoid at the bargaining table, facilitated by an integration of theory, scientific research, and practical examples. Table of Contents Part I Essentials of Negotiation Chapter 1 Negotiation: The Mind and The Heart Chapter 2 Preparation: What to Do Before Negotiation Chapter 3 Distributive Negotiation: Slicing the Pie Chapter 4 Win-Win Negotiation: Expanding the Pie Part II Advanced Negotiation Skills...

Sách ngoại văn Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts. Table of Contents Part 1. Role   Chapter 1. What Is Public Relations? Chapter 2. The Evolution of Public Relations   Chapter 3. Ethics and Professionalism  Chapter 4. Public Relations Departments and Firms   Part 2. Process   Chapter 5. Research   Chapter 6. Program Planning   Chapter 7. Communication   Chapter 8....

Sách Tiếng Việt Bạn có thể trở thành một nhà quản lý bởi vì bạn đã thành công bằng sự cống hiến với tư cách là một cá nhân. Bạn đã thực hiện tốt công việc, hoàn thành nó đúng hạn và phát triển được những kỹ năng, kỹ thuật và chuyên môn cho phép bạn thể hiện một cách xuất sắc. Bây giờ, bạn được đề nghị đảm nhận một vai trò quan trọng hơn.  Là một nhà quản lý, bạn sẽ đo lường thành công theo một cách khác – thông qua thành quả của cả đội ngũ...