Sách ngoại văn Author: Robert W. Palmatier , Eugene Sivadas, Louis W. Stern, Adel I. El-Ansary  Edition Statement: 9th Edition Publisher:  Routledge, 2019 Description: Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at...

Sách ngoại văn Author:  John Tribe Edition Statement: 6th Edition Publisher:  Routledge, 2020 Description: One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes...

Sách ngoại văn Orther Titile: Technology and Events: Organizing an engaging event Author:  Vanessa Martin, Luiz Cazarré Publisher:  Goodfellow Publishers, 2015 Description: As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, pervasive, tangible and unforgettable and the modern event must engage, connect, interact and stimulate participation in ways that have until now not been possible. Technology and Events: organizing an engaging event explores the use of technology to improve results on all kinds of events from initial...

Sách ngoại văn Author:  Andi Stein , Beth Bingham Georges Edition Statement: 2 nd edition Publisher:  Peter Lang Inc., International Academic Publishers, 2018 Description: Entertainment is big business. Whether it’s a favorite television show, an artist at the top of the music charts, a blockbuster film, or a hometown sports team, people love entertainment. In this introduction to the entertainment industry, Andi Stein and Beth Bingham Georges provide a glimpse inside the industry to show how each segment operates as well as the challenges and trends within the business. Each chapter addresses a different segment of the entertainment industry including: Film Television Radio...

Sách ngoại văn Author:  Arshdeep Bahga, Vijay Madisetti Edition Statement: 1 st edition Publisher:  VPT, USA, 2017 Description: This book is also written for use within industries in the FinTech and RegTech space that may be interested in rolling out products and services that utilize this new area of technology. The book is organized into three main parts, comprising a total of ten chapters. Part I provides an introduction to blockchain concepts, design patterns, and architectures for blockchain applications. A blockchain stack comprising a decentralized computation platform, a decentralized messaging platform, and a decentralized storage platform is described. While in this book we describe...

Sách ngoại văn Author:  Anton Shone, Bryn Parry Edition Statement: 5th edition Publisher:  Cengage Learning EMEA Description: The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event. Table of contents PART ONE: THE EVENTS BUSINESS 1 An introduction to events 2 The market demand for events 3 The events business: supply and suppliers 4 Events in...