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Author: Manuela Brambatti, Bruno Gianesi, Tony di Corcia

Publisher: Promopress, 2017

Description:

A design tutorial by Manuela Brambatti, Versace’s chief design illustrator, the book is an idea of couturier Flavio Marconi who, impressed by her drawing style, her unique taste designing fashion collections and the precision with which she captures the flow of fabric over the body, convinced her to put it into print. Here Brambatti reveals her fresh and innovative style, not better than others, as she writes, but orginal and distinctive for Versace’s workshop, halfway between fashion sketching and illustration.

Source: Amzon

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Author: Frank Emmert

Edition Statement: 2nd edition

Publisher: Carolina Academic Press, 2021

Description:

This second edition offers an innovative combination of textbook and casebook focusing on the practice of IBT law. The book contains important cases, dozens of model contracts, checklists for the analysis of complex problems, and flow charts for decision-making procedures. There are updated chapters covering contracts for the international sale of goods and services under CISG, UCC, and other contract laws; letters of credit, documentary collection, and other payment arrangements; shipping; insurance contracts; and transnational litigation and international commercial arbitration, for the enforcement of rights and obligations.

Source: Carolina Academic Press

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Author: Fred Brown, Cindy Kelley, Tony Peterson

Edition Statement: Illustrated edition

Publisher: Society of Professional Journalists Foundation, 2020

Description:

Closely organized around the Society of Professional Journalists’ code of ethics — the news industry’s widely accepted “gold standard” of journalism principles — this updated edition uses real-life case studies to demonstrate how journalism students and professionals can identify and reason through ethical dilemmas. Stressing the cross-platform viability of basic ethical principles, this study features a wide selection of case studies penned by professional journalists-including several new additions-that offer examples of thoughtful, powerful, and principled reporting. Cases where regrettable decisions have taught important lessons are also included, providing a new template for analyzing moral predicaments.

Source: Amazon

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Author: Naresh K. Malhotra, K. Sudhir, Olivier Toubia

Series: Review of Marketing Research. Volume 20.

Publisher:  Emerald Publishing, 2023

Description:

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.

Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.

Contents:

• Introduction. The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth; K. Sudhir and Olivier Toubia
• Chapter 1. The Economics of Artificial Intelligence: A Marketing Perspective; MengQi (Annie) Ding and Avi Goldfarb
• Chapter 2. AI and Personalization; Omid Rafieian and Hema Yoganarasimhan
• Chapter 3. Artificial Intelligence and Pricing; Diego Aparicio and Kanishka Misra
• Chapter 4. Leveraging AI for Content Generation: A Customer Equity Perspective; David Schweidel, Martin Reisenbichler, Thomas Reutterer, and Kunpeng Zhang
• Chapter 5. Artificial Intelligence and User-Generated Data are Transforming how Firms Come to Understand Customer Needs; John R. Hauser, Zelin Li, and Chengfeng Mao
• Chapter 6. AI Applications to Customer Feedback Research: A Review; Peter S. Lee, Ishita Chakraborty, and Shrabastee Banerjee
• Chapter 7. Natural Language Processing in Marketing; Jochen Hartmann and Oded Netzer
• Chapter 8. Marketing through the Machine’s Eyes: Image Analytics and Interpretability; Shunyuan Zhang, Flora Feng, and Kannan Srinivasan
• Chapter 9. Deep Learning in Marketing: A Review and Research Agenda; Xiao Liu
• Chapter 10. Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research; Ertugrul Uysal, Sascha Alavi and Valéry Bezençon

Source: Amazon

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Author: Gustavo Moser, Michael McILwrath

Publisher:  Eleven International Publishing, 2021

Description:

Negotiating International Commercial Contracts �?Practical Exercises is an innovative workbook that comprises over 80 real-life case scenarios, accompanied by suggested answers and guidelines. These are built upon the authors�?experience and understanding of both legal and business interests which underlie the negotiation of an international commercial contract. The exercises focus on two of the most vital choices in an international commercial contract: (i) the choice of the substantive law to govern the contract (or the failure to choose a law); and (ii) the method and place of dispute resolution (or the failure to specify in the dispute resolution clause).

You will be invited to consider challenging situations, all of which are designed to enhance your ability to anticipate legal and business risks, minimise potential pitfalls and give you an idea of a checklist to tackle these commercial issues. The suggested answers aim to guide you towards the sort of thoughtful approach that will help you with similar situations in real life, and allow you to make commercially sensible decisions to avoid being caught by the “all-too-familiar�?approach.

This workbook is designed to assist anyone involved in the negotiation, enforcement, or interpretation of international commercial contracts. The book aims to help build skills for any counsel assisting clients in international transactions, including those in law firms and in-house legal departments, those acting as judges, arbitrators, mediators, or for training purposes in university and professional training courses.

Source: Amazon

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Author: Pervez N. Ghauri, Ursula F. Ott, Hussain G. Rammal

Edition Statement: 1st Edition

Publisher:  Edward Elgar Publishing, 2020

Description:

This insightful new textbook provides comprehensive coverage of the theories and practices key to negotiating business deals in the twenty-first century. Employing a holistic framework, it offers an understanding of the factors that influence the negotiation process, the challenges associated with negotiating across borders and the strategies used by negotiators.

  Key features include:

• An inclusive and systematic framework for international business negotiations, which can be applied in any negotiation context
• Discussions of conflict resolution and strategies used in negotiating various types of contracts, providing students with a valuable toolset for handling complex and difficult negotiations
• Contemporary case studies and international real-world examples, which reinforce student understanding of negotiation tactics
• In-depth illustrations of crucial negotiation theories and methodologies, offering students a strong academic foundation for negotiation practice.

  Enlightening and comprehensive, this book is an essential text for students of international business negotiations and global strategic management, and is ideal for course leaders in need of an integrated textbook which offers both a theoretical foundation and practical guidance on the landscape of negotiating internationally.

Source: Amazon

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Author: Rouxelle de Villiers

Edition Statement: 1st Edition

Publisher:  Springer Nature, 2022

Description:

This book enables readers to develop their own creative thinking and their teams’ creative problem-solving skills to generate novel, useful and surprising ideas. The vast majority of companies believe that a culture of innovation and renewal impacts performance and ultimately business results. In contrast, many managers feel ill-equipped to promote a culture of creative endeavour for this type of work-environment and lack the know-how to put it into practice.  
This book covers theory, practice, and impact metrics of both convergent and divergent thinking tools and provide managers with the ideas, tools and guidance to develop a corporate culture conducive to intrapreneurial thinking, idea creation and testing and moving inventions from ideas to viable business concepts, products and profitable innovations. This book includes numerous step-by-step tutorials to help the reader to learn concepts quickly. 

Source: Amazon

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Author: Paul Krugman, Maurice Obstfeld, Marc Melitz

Edition Statement: 12th Global Edition

Publisher:  Pearson, 2022

Description: A balanced approach to theory and policy applications

International Trade: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to trade theory is followed by detailed coverage of policy applications. With this new 11th Edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for International Economics texts.

Source: Amazon

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Author: Bruno Gordon

Full title: Bartending for Beginners: A Beginner’s Guide to the Basics of Bartending Which Will Quickly Teach You to Mix Cocktails and Perform Bar Tricks Like a Pro (Recipes, Terminology, Techniques and More)

Publisher:  Independently published, 2022

In this book you can expect to learn about:

-Bartending terminology

-Tools of the trade

-Making all the popular drinks which folks love to order

-And much more!

Whether you just want to impress your friends or family or go into bartending as your career, you want to go in with the proper knowledge either way since the quality of the bartending can make or break the party.

Source: Internet

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Author: Regina M. Luttrell, Luke W. Capizzo

Edition Statement: 1st Edition

Publisher:  SAGE Publications, 2018

Description:

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model―Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.

Key Features

• The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR.
• Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns.
• Real-world information including sample PR plans with budgets prepare students for success in their future careers. 

Source: Amazon