{"id":764,"date":"2021-09-21T04:37:00","date_gmt":"2021-09-21T04:37:00","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/saudaihoc\/?p=764"},"modified":"2024-04-09T07:13:31","modified_gmt":"2024-04-09T07:13:31","slug":"mba-quan-tri-marketing-chien-luoc-marketing-trong-nen-kinh-te-so","status":"publish","type":"post","link":"https:\/\/ntc33.net\/saudaihoc\/mba-quan-tri-marketing-chien-luoc-marketing-trong-nen-kinh-te-so\/","title":{"rendered":"MBA – Qu\u1ea3n Tr\u1ecb Marketing: Chi\u1ebfn L\u01b0\u1ee3c Marketing Trong N\u1ec1n Kinh T\u1ebf S\u1ed1"},"content":{"rendered":"\n

Marketing lu\u00f4n l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u201chot\u201d v\u1edbi nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao. Gi\u1eef vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng \u201cs\u1ed1ng c\u00f2n\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, c\u00e1c marketer ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi v\u1ec1 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 lu\u00f4n s\u1eb5n s\u00e0ng cho nh\u1eefng thay \u0111\u1ed5i. N\u0103m h\u1ecdc 2021, Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc mang \u0111\u1ebfn h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing trong ch\u01b0\u01a1ng tr\u00ecnh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh v\u1edbi n\u1ed9i dung \u0111\u00e0o t\u1ea1o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 c\u1eadp nh\u1eadt v\u1edbi nhi\u1ec1u \u0111i\u1ec3m m\u1edbi, th\u00fa v\u1ecb, ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a v\u00e0 xu th\u1ebf n\u1ec1n kinh t\u1ebf s\u1ed1 hi\u1ec7n nay.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

MBA – Qu\u1ea3n tr\u1ecb Marketing<\/h1>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing trong n\u1ec1n kinh t\u1ebf s\u1ed1 <\/strong><\/h2>\n\n\n\n

Truy\u1ec1n th\u00f4ng marketing trong xu h\u01b0\u1edbng th\u1eddi \u0111\u1ea1i s\u1ed1<\/strong><\/h3>\n\n\n\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0 \u0111\u00e3 \u0111\u1eb7t ra nhi\u1ec1u th\u1eed th\u00e1ch \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb ph\u1ea3i x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh linh ho\u1ea1t v\u00e0 nh\u1ea1y b\u00e9n, th\u00edch \u1ee9ng k\u1ecbp v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i. C\u00e1c m\u00f4 h\u00ecnh truy\u1ec1n th\u00f4ng – qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng \u00edt nhi\u1ec1u kh\u00f4ng b\u1eaft k\u1ecbp s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 ho\u1eb7c nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a x\u00e3 h\u1ed9i, ch\u1eb3ng h\u1ea1n nh\u01b0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ecbch b\u1ec7nh Covid-19 k\u00e9o d\u00e0i v\u1eeba qua.<\/p>\n\n\n\n

\u0110\u1ec3 theo k\u1ecbp th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng, c\u00e1c k\u00eanh giao ti\u1ebfp, ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o c\u0169ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u giao ti\u1ebfp hi\u1ec7u qu\u1ea3 t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a Internet v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, ng\u00e0y c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u c\u00f4ng c\u1ee5 marketing hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p lan t\u1ecfa m\u1ea1nh m\u1ebd h\u01a1n, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng cao h\u01a1n v\u00e0 vi\u1ec7c t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ti\u1ec7n l\u1ee3i h\u01a1n.<\/p>\n\n\n\n

Tuy v\u1eady, kh\u00f4ng c\u00f3 ngh\u0129a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng b\u1ecb lo\u1ea1i b\u1ecf trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. Theo Philip Kotler<\/strong> v\u00e0 nh\u00f3m t\u00e1c gi\u1ea3 cu\u1ed1n gi\u00e1o tr\u00ecnh: “Marketing 4.0 – Moving from Tradition to Digital (Ti\u1ebfp th\u1ecb 4.0 \u2013 D\u1ecbch chuy\u1ec3n t\u1eeb Truy\u1ec1n th\u1ed1ng sang C\u00f4ng ngh\u1ec7 s\u1ed1)”<\/strong>, Marketing 4.0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p t\u01b0\u01a1ng t\u00e1c gi\u1eefa h\u00ecnh th\u1ee9c tr\u1ef1c ti\u1ebfp (offline) v\u00e0 tr\u1ef1c tuy\u1ebfn (online) gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00f4ng minh c\u1ea7n bi\u1ebft c\u00e2n b\u1eb1ng v\u00e0 k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, email, m\u1ea1ng x\u00e3 h\u1ed9i\u2026 c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u1ed1ng nh\u01b0 b\u00e1o gi\u1ea5y, TV, radio\u2026<\/p>\n\n\n\n

Qu\u1ea3n tr\u1ecb Marketing – H\u01b0\u1edbng ng\u00e0nh m\u1edbi trong ch\u01b0\u01a1ng tr\u00ecnh MBA t\u1ea1i \u0110\u1ea1i h\u1ecdc Hoa Sen<\/strong><\/h3>\n\n\n\n

Trong th\u1eddi \u0111i\u1ec3m \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ea3i lu\u00f4n theo k\u1ecbp s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhu c\u1ea7u lao \u0111\u1ed9ng, Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc, Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen m\u1edf h\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh, v\u1edbi nhi\u1ec1u \u0111i\u1ec3m h\u1ea5p d\u1eabn, th\u00fa v\u1ecb, ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u h\u00f3a v\u00e0 xu th\u1ebf n\u1ec1n kinh t\u1ebf s\u1ed1 hi\u1ec7n nay. Ti\u1ebfn s\u0129 \u0110o\u00e0n Minh Ch\u00e2u, Vi\u1ec7n tr\u01b0\u1edfng Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc chia s\u1ebb v\u1ec1 h\u01b0\u1edbng ng\u00e0nh m\u1edbi trong ch\u01b0\u01a1ng tr\u00ecnh n\u0103m nay: “H\u01b0\u1edbng ng\u00e0nh Qu\u1ea3n tr\u1ecb Marketing \u0111\u01b0\u1ee3c xem l\u00e0 l\u0129nh v\u1ef1c ngh\u1ec1 nghi\u1ec7p c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng lu\u00f4n n\u1eb1m trong top \u0111\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u h\u1ecdc vi\u00ean y\u00eau th\u00edch v\u00e0 \u0111\u0103ng k\u00fd theo h\u1ecdc. Tham gia kh\u00f3a h\u1ecdc n\u00e0y, h\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 t\u00ecm hi\u1ec3u c\u00e1c m\u00f4 h\u00ecnh \u1edf c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 \u0111\u01b0\u1ee3c th\u1eed s\u1ee9c m\u00ecnh t\u00ecm gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 trong c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh th\u1ef1c t\u1ebf, th\u00f4ng qua c\u00e1c b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p b\u1edfi Tr\u01b0\u1eddng Kinh doanh Harvard. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 \u0111i\u1ec3m m\u1edbi trong ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o MBA t\u1eeb Kh\u00f3a 10.”<\/em><\/p>\n\n\n\n

Trong n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh MBA \u2013 qu\u1ea3n tr\u1ecb Marketing, h\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c ki\u1ebfn th\u1ee9c Marketing m\u1edbi nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 nh\u01b0: Truy\u1ec1n th\u00f4ng Marketing x\u00e3 h\u1ed9i v\u00e0 K\u1ef9 thu\u1eadt s\u1ed1, Chi\u1ebfn l\u01b0\u1ee3c Marketing trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i, Marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i… B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecdc vi\u00ean c\u00f2n \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c ki\u1ebfn th\u1ee9c n\u1ec1n v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p n\u00f3i chung v\u00e0 kinh doanh \u0111i\u1ec7n t\u1eed, kh\u1edfi nghi\u1ec7p \u0111\u1ec3 h\u1ecdc vi\u00ean kh\u00f4ng ch\u1ec9 v\u1eefng v\u00e0ng v\u1ec1 chuy\u00ean m\u00f4n m\u00e0 c\u00f2n s\u1eb5n s\u00e0ng cho c\u00e1c b\u01b0\u1edbc ti\u1ebfn xa h\u01a1n trong s\u1ef1 nghi\u1ec7p.<\/p>\n\n\n\n

>> Tham kh\u1ea3o ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o MBA – Qu\u1ea3n tr\u1ecb Marketing<\/strong><\/a><\/p>\n\n\n\n

>> C\u01a1 h\u1ed9i gi\u00e0nh \u0111\u01b0\u1ee3c h\u1ecdc b\u1ed5ng tr\u1ecb gi\u00e1 30 tri\u1ec7u \u0111\u1ed3ng<\/strong><\/a><\/p>\n\n\n\n

V\u1edbi khung ch\u01b0\u01a1ng tr\u00ecnh theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf trong v\u00f2ng 18 th\u00e1ng, h\u1ecdc vi\u00ean s\u1ebd c\u00f3 c\u01a1 h\u1ed9i n\u00e2ng cao ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh v\u00e0 \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng \u0111\u1ec3 v\u1eadn d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c t\u1ebf. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecdc vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c th\u1eed s\u1ee9c s\u00e1ng t\u1ea1o, th\u1ef1c h\u00e0nh gi\u1ea3i quy\u1ebft c\u00e1c b\u00e0i t\u1eadp t\u00ecnh hu\u1ed1ng t\u1eeb nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1eadt trong th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n

Ngo\u00e0i ra, h\u1ecdc vi\u00ean c\u00f2n c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i v\u1edbi c\u1ed9ng \u0111\u1ed3ng h\u1ecdc vi\u00ean, c\u1ef1u h\u1ecdc vi\u00ean v\u00e0 c\u00e1c chuy\u00ean gia trong ng\u00e0nh th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng ngo\u1ea1i kh\u00f3a, c\u00e1c s\u1ef1 ki\u1ec7n chuy\u00ean \u0111\u1ec1\u2026 c\u1ee7a Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc.<\/p>\n\n\n\n

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Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen tuy\u1ec3n sinh Th\u1ea1c s\u0129 Qu\u1ea3n tr\u1ecb Kinh doanh – MBA Kh\u00f3a 10, n\u0103m h\u1ecdc 2021 – 2022 v\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i h\u1ecdc ph\u00ed v\u00e0 h\u1ecdc b\u1ed5ng h\u1ea5p d\u1eabn.<\/p>\n\n\n\n

\u0110\u1ecba \u0111i\u1ec3m li\u00ean h\u1ec7 v\u00e0 n\u1ed9p h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd<\/strong><\/p>\n\n\n\n

Vi\u1ec7n \u0110\u00e0o t\u1ea1o Sau \u0110\u1ea1i h\u1ecdc –  Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen:<\/strong><\/p>\n\n\n\n

\u0110\u1ecba ch\u1ec9:<\/strong> Ph\u00f2ng 803, c\u01a1 s\u1edf 08 Nguy\u1ec5n V\u0103n Tr\u00e1ng, Ph\u01b0\u1eddng B\u1ebfn Th\u00e0nh, Qu\u1eadn 1, TPHCM<\/p>\n\n\n\n

\u0110i\u1ec7n tho\u1ea1i: <\/strong>(028) 7309 1991 (Ex 11522)<\/p>\n\n\n\n

Hotline:<\/strong> 0909594757 – 0376571204<\/p>\n\n\n\n

Email:<\/strong> caohoc@hoasen.ntc33.net<\/a><\/p>\n\n\n\n

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