{"id":3259,"date":"2024-03-01T07:23:47","date_gmt":"2024-03-01T07:23:47","guid":{"rendered":"https:\/\/ntc33.net\/saudaihoc\/?p=3259"},"modified":"2024-04-09T02:44:10","modified_gmt":"2024-04-09T02:44:10","slug":"chuong-trinh-mba-tai-dh-hoa-sen-truyen-cam-hung-va-lan-toa-tinh-than-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/ntc33.net\/saudaihoc\/chuong-trinh-mba-tai-dh-hoa-sen-truyen-cam-hung-va-lan-toa-tinh-than-khoi-nghiep\/","title":{"rendered":"CH\u01af\u01a0NG TR\u00ccNH MBA T\u1ea0I \u0110H HOA SEN TRUY\u1ec0N C\u1ea2M H\u1ee8NG V\u00c0 LAN T\u1eceA TINH TH\u1ea6N KH\u1edeI NGHI\u1ec6P"},"content":{"rendered":"\n
Kh\u1edfi nghi\u1ec7p l\u00e0 m\u1ed9t chuy\u1ebfn phi\u00eau l\u01b0u m\u1ea1o hi\u1ec3m, n\u01a1i m\u00e0 kh\u00f4ng ch\u1ec9 y\u00eau c\u1ea7u n\u01a1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc v\u01b0\u1ee3t tr\u1ed9i m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh Master’s Insight do Vi\u1ec7n Sau \u0110\u1ea1i h\u1ecdc & L\u00e3nh \u0111\u1ea1o, Tr\u01b0\u1eddng \u0110H Hoa Sen t\u1ed5 ch\u1ee9c v\u00e0o t\u1ed1i ng\u00e0y 29\/2\/2024 v\u1eeba qua v\u1edbi ch\u1ee7 \u0111\u1ec1: “MARKETING HI\u1ec6U QU\u1ea2 CHO START-UPS”<\/strong>, c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u00e3 chia s\u1ebb v\u1ec1 kinh nghi\u1ec7m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/em><\/p>\n\n\n\n Ng\u00e0y nay, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Tiktok,vv.. c\u0169ng g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng v\u00e0 lan t\u1ecfa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Trong bu\u1ed5i chia s\u1ebb, c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u1ec1u nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c hi\u1ec3u r\u00f5 ch\u00ednh m\u00ecnh v\u00e0 \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n Ch\u01b0\u01a1ng tr\u00ecnh MBA t\u1ea1i \u0110H Hoa Sen kh\u00f4ng ch\u1ec9 gi\u00fap h\u1ecdc vi\u00ean ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n truy\u1ec1n \u0111\u1ed9ng l\u1ef1c v\u00e0 kh\u00edch l\u1ec7 h\u1ecd t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng. Sau khi ho\u00e0n th\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh, h\u1ecdc vi\u00ean kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n k\u1ef9 n\u0103ng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n Ch\u1ecb L\u00ea Kim Th\u00f9y Linh (H\u1ecdc vi\u00ean MBA Kh\u00f3a 9)<\/strong> – Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C\u00f4ng ty TNHH Truy\u1ec1n th\u00f4ng v\u00e0 \u0110\u00e0o t\u1ea1o Ph\u01b0\u1ee3ng Ho\u00e0ng Linh<\/strong> chia s\u1ebb: “T\u00f4i \u0111\u00e3 c\u00f3 tr\u1ecdn v\u1eb9n h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh MBA c\u1ee7a \u0110H Hoa Sen, t\u1eeb nu\u00f4i d\u01b0\u1ee1ng \u00fd t\u01b0\u1edfng v\u00e0 bi\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00e0nh hi\u1ec7n th\u1ef1c. T\u1eeb ch\u00ednh m\u00f4n \u0111\u1ea7u ti\u00ean l\u00e0 “Kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o”, t\u00f4i \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a m\u00ecnh. V\u00e0 sau \u0111\u00f3, t\u00f4i ti\u1ebfp t\u1ee5c t\u00ecm th\u1ea5y h\u1ee9ng th\u00fa v\u1edbi c\u00e1c m\u00f4n Kinh t\u1ebf \u0111i\u1ec7n t\u1eed, Ph\u00e1p lu\u1eadt d\u00e0nh cho Nh\u00e0 qu\u1ea3n tr\u1ecb v\u00e0 Qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh v\u00e0 ch\u00ednh c\u00e1c m\u00f4n h\u1ecdc n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y t\u00f4i quy\u1ebft \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p v\u1edbi c\u00e1c l\u0129nh v\u1ef1c \u0111am m\u00ea c\u1ee7a m\u00ecnh l\u00e0 \u1ea9m th\u1ef1c v\u00e0 gi\u00e1o d\u1ee5c. V\u00e0 t\u00f4i may m\u1eafn g\u1eb7p \u0111\u00fang ng\u01b0\u1eddi c\u1ed9ng s\u1ef1, k\u1ebft h\u1ee3p c\u00f9ng nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc, t\u00f4i \u0111\u00e3 th\u00e0nh l\u1eadp doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi t\u1ed1t nghi\u1ec7p th\u1ea1c s\u0129.”<\/em><\/p>\n\n\n\n Kh\u00e1c v\u1edbi ch\u1ecb Kim Linh, Ch\u1ecb Nguy\u1ec5n Th\u1ecb H\u1ed3ng Thanh (H\u1ecdc vi\u00ean MBA Kh\u00f3a 11)<\/strong> kh\u1edfi nghi\u1ec7p t\u1eeb n\u0103m 2019 nh\u01b0ng c\u00f3 c\u00f9ng \u0111i\u1ec3m chung l\u00e0 c\u1ea3m th\u1ea5y may m\u1eafn khi tham gia kh\u00f3a MBA c\u1ee7a \u0110H Hoa Sen. Ch\u1ecb H\u1ed3ng Thanh cho bi\u1ebft: “Tr\u01b0\u1edbc \u0111\u00f3, t\u00f4i v\u1eadn h\u00e0nh doanh nghi\u1ec7p ho\u00e0n to\u00e0n theo b\u1ea3n n\u0103ng. Sau khi \u0111i h\u1ecdc, t\u00f4i nh\u1eadn ra m\u00ecnh c\u00f2n thi\u1ebfu kh\u00e1 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p d\u00f9 \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m \u0111i l\u00e0m. T\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh MBA, \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 th\u00eam v\u1ec1 n\u1ec1n t\u1ea3ng, x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 v\u00e0 logic h\u01a1n, \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u ki\u1ebfn th\u1ee9c m\u1edbi hay h\u01a1n v\u00e0 nh\u1edd \u0111\u00f3 ho\u00e0n thi\u1ec7n b\u1ea3n th\u00e2n h\u01a1n m\u1ed7i ng\u00e0y v\u1ec1 qu\u1ea3n tr\u1ecb.”<\/em><\/p>\n\n\n\n