[Tuyển dụng] Shopper Insights and Analytics Lead, South East Asia – Mondelez Kinh Do Vietnam | Lương: $5000 – $7000
ABOUT THE COMPANY:
Location: Ho Chi Minh City, Vietnam.
About Mondelēz International:
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right, with 2017 net revenues of approximately $26 billion. Our purpose and vision is to lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Over 80,000 employees support this effort by manufacturing and marketing delicious food and beverage products for consumers in approximately 160 countries around the world. Mondelēz International is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez Kinh Do Vietnam:
Mondelez Kinh Do is part of the Mondelēz International family of companies from July 2015. Mondelez Kinh Do combined portfolio includes leading snacks brands from Vietnam and around the world, such as Kinh Do mooncakes and biscuits, Cosy biscuits, Solite soft cakes, AFC crackers, LU Petit Beurre, LU assorted cookies, Oreo cookies, Ritz crackers, Candy Halls XS, Gum Trident, Cadbury chocolate, and Tang powdered beverages. Visit the website vn.mondelezinternational.com to get more information.
JOB DESCRIPTION:
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
You will:
- Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
- Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
- Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
- Generate behavior changing insight and identify effective levers of engagement
- Continuously optimize business through data, tracking, learning
- Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
JOB REQUIREMENTS
What you will bring:
A desire to drive your future and accelerate your career with experience and knowledge in:
– Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
– High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
– In-depth knowledge in analyzing and creating visualizations of large amounts of data
– Experience in presenting to retailer teams, and in negotiation planning/joint business planning
– Strong knowledge and usage of market segmentation models
– Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
– Able to partner well with marketing, sales and external agencies
BENEFITS:
- 13th month salary, performance bonus;
- Premium Healthcare;
- 1 paid leave per month.
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