DIGITAL MARKETING INDUSTRY – CAREER OPPORTUNITIES IN THE NEW AGE

Vietnam is an investment destination for foreign businesses, competition is increasingly fierce in the market. To survive, businesses need a systematic marketing strategy that brings high efficiency at reasonable costs. Digital marketing  is the optimal solution to this problem. 

Correct understanding of Digital Marketing

Digital Marketing  is understood as “digital marketing”, taking advantage of the combination of the Internet and technology devices (computers, mobile phones…) and other platforms to promote marketing activities and reach users. , exchange information and promote products and services, thereby helping to increase brand recognition, build trust and maximize revenue.

Digital Marketing  is a field that constantly changes over time, is realistic, and requires the ability to constantly update expertise, even after working.

Marketing is attracting young people to study

 What’s different  about teaching Digital Marketing at  

In the 2021 school year,    officially enrolls students in the  Digital Marketing program  (Bachelor of Digital Marketing) to help young people master basic knowledge before specializing in each field as well as proactively grasp the skills. new trends and features, helping students expand job opportunities and master in the digital age.

The Bachelor of Digital Marketing program   at  Hoa Sen University  provides learners with general knowledge about using digital media tools and platforms such as SEM, SEO, social networks, etc. to Make marketing plans.

The training program is advised by  CEOs  in the leading digital marketing industry in Vietnam, with 02 internship periods, practical projects, practical subjects combined with field trips, most specialized subjects taught by English; Textbooks from famous publishers in the US

Lecturers:  masters/PhD graduates from domestic and foreign universities and have practical experience from multinational corporations

Facilities:  01 headquarters and 05 modern, spacious facilities

Job opportunities with businesses:  connecting businesses from training programs with organizations that need Marketing human resources

Student activities:  participating in clubs, academic competitions, implementing projects and workshops on digital marketing

What will students be able to do after graduating from the Digital MKT major? 

In the context of strongly developing digital transformation in Vietnam, human resources in the  Digital Marketing industry  are increasingly sought after by businesses, demonstrated through the large recruitment demand for diverse positions in the field of digital marketing. from headhunting companies such as  Vietnamworks, Career Builder, Job Street , etc. With an average salary of 12 – 17 million for starting positions in the field of  Digital marketing , this salary is relatively higher than other companies. other industries (average 5-9 million). At the same time, according to forecasts of the Center for Human Resources Forecasting and Labor Market Information of Ho Chi Minh City, by 2025, the  Marketing industry  needs 21,600 or more workers per year, of which digital marketing accounts for a large proportion. pretty big. 

The work of a  Digital Marketer  is very diverse, ranging from search engine optimization (related to  Google ,  Bing ,  Yahoo …), pushing websites to the top of search pages, designing website interfaces, writing content. blog to conducting competitor analysis, deploying email marketing channels, producing  YouTube and  TikTok videos …

In recent years,  Digital Marketing  has always been on the list of hot industries chosen by many young people. Studying  Digital Marketing , young people can work in positions such as:  Copywriter ; SEO staff ; Staff running  Facebook Ads /  Google Ads ads ; PR staff  ,  video editor … at advertising agencies  ,  media   agencies ,  market research agencies …

In addition, the  Gen Z generation  pursues an entrepreneurial mindset from a very young age, tending to choose freelance jobs that have real value and are easy to create a personal brand image. Freelancer , online sales, food blogger, beauty blogger, travel blogger… are trending careers and all need Digital Marketing skills for the formula of success.

Hoa Sen University