{"id":2428,"date":"2023-03-30T11:42:18","date_gmt":"2023-03-30T04:42:18","guid":{"rendered":"https:\/\/ntc33.net\/ktqt\/?p=2428"},"modified":"2024-02-19T16:40:24","modified_gmt":"2024-02-19T09:40:24","slug":"tvcreate-2023-khong-don-thuan-chi-la-cuoc-thi-sang-tao-phim-quang-cao","status":"publish","type":"post","link":"https:\/\/ntc33.net\/ktqt\/tvcreate-2023-khong-don-thuan-chi-la-cuoc-thi-sang-tao-phim-quang-cao\/","title":{"rendered":"TVCREATE 2023: Kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 cu\u1ed9c thi s\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o"},"content":{"rendered":"\n

V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cMoments Of The Movement\u201d, cu\u1ed9c thi S\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o \u2013 TVCREATE 2023 c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) m\u1edf r\u1ed9ng v\u1edbi nhi\u1ec1u m\u1ee5c ti\u00eau, nhi\u1ec7m v\u1ee5 trong l\u0129nh v\u1ef1c marketing<\/a> ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 l\u00e0m phim qu\u1ea3ng c\u00e1o.<\/strong><\/p>\n\n\n\n

S\u00e2n ch\u01a1i s\u00e1ng t\u1ea1o cho c\u00e1c b\u1ea1n tr\u1ebb h\u01a1n 10 n\u0103m qua<\/strong><\/h2>\n\n\n\n
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BTC TVCreate tri \u00e2n Nh\u00e0 t\u00e0i tr\u1ee3 v\u00e0 c\u00e1c Kh\u00e1ch m\u1eddi \u0111\u1ed3ng h\u00e0nh c\u00f9ng cu\u1ed9c thi.<\/em><\/figcaption><\/figure>\n\n\n\n

TVCreate l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt ra \u0111\u1eddi v\u00e0o n\u0103m 2010 d\u00e0nh cho nh\u1eefng ai y\u00eau th\u00edch qu\u1ea3ng c\u00e1o v\u00e0 marketing tr\u00ean to\u00e0n qu\u1ed1c do Khoa Kinh t\u1ebf – Qu\u1ea3n Tr\u1ecb \u2013\u00a0 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n. N\u0103m nay l\u00e0 m\u00f9a th\u1ee9 13 TVCreate \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi quy m\u00f4 l\u1edbn, d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n tr\u1ebb t\u1eeb 16 \u2013 24 tu\u1ed5i tr\u00ean ph\u1ea1m vi to\u00e0n qu\u1ed1c, d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp c\u1eadn kho\u1ea3ng\u00a010.000 ng\u01b0\u1eddi<\/strong>\u00a0v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb gi\u1ea3i th\u01b0\u1edfng l\u00ean \u0111\u1ebfn 140 tri\u1ec7u \u0111\u1ed3ng. L\u1ec5 kh\u1edfi \u0111\u1ed9ng cu\u1ed9c thi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c ng\u00e0y 29\/03\/2023.<\/p>\n\n\n\n

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TS. Phan V\u00f5 Minh Th\u1eafng \u2013 Tr\u01b0\u1edfng khoa Khoa Kinh t\u1ebf – Qu\u1ea3n tr\u1ecb chia s\u1ebb v\u1ec1 h\u00e0nh tr\u00ecnh h\u01a1n 10 n\u0103m c\u1ee7a cu\u1ed9c thi.<\/em><\/figcaption><\/figure>\n\n\n\n

Trong nh\u1eefng m\u00f9a tr\u01b0\u1edbc, TVCreate l\u00e0 m\u1ed9t cu\u1ed9c thi \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 gi\u00fap cho c\u00e1c b\u1ea1n th\u00ed sinh \u0111\u01b0\u1ee3c trau d\u1ed3i v\u00e0 r\u00e8n luy\u1ec7n c\u00e1c k\u1ef9 n\u0103ng l\u00e0m phim qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, BTC nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n thay \u0111\u1ed5i format cu\u1ed9c thi \u0111\u1ec3 gi\u00fap c\u00e1c b\u1ea1n th\u00ed sinh \u0111\u01b0\u1ee3c r\u00e8n luy\u1ec7n nhi\u1ec1u k\u1ef9 n\u0103ng h\u01a1n v\u00e0 kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong khu\u00f4n kh\u1ed5 l\u00e0m phim qu\u1ea3ng c\u00e1o. N\u0103m nay, cu\u1ed9c thi s\u1ebd t\u1eadp trung v\u00e0o s\u1ef1 s\u00e1ng t\u1ea1o, t\u01b0 duy th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c b\u1ea1n tr\u1ebb \u0111\u1ec3 tri\u1ec3n khai nh\u1eefng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng t\u1eeb l\u00fac l\u00ean \u00fd t\u01b0\u1edfng \u0111\u1ebfn khi ph\u00e1t h\u00e0nh. V\u1edbi s\u1ef1 tr\u1edf l\u1ea1i n\u00e0y, TVCreate 2023 s\u1ebd mang l\u1ea1i lu\u1ed3ng gi\u00f3 m\u1edbi cho c\u00e1c b\u1ea1n tr\u1ebb, t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng m\u00e0 c\u00f2n g\u1eafn k\u1ebft gi\u1eefa nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng chung \u0111am m\u00ea v\u00e0 ni\u1ec1m y\u00eau th\u00edch v\u1ec1 marketing.<\/p>\n\n\n\n

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BTC gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 cu\u1ed9c thi. <\/em><\/figcaption><\/figure>\n\n\n\n

\u201cTVCreate \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn d\u01b0\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t cu\u1ed9c thi s\u1ea3n xu\u1ea5t phim qu\u1ea3ng c\u00e1o trong 12 n\u0103m qua. Tuy nhi\u00ean, v\u1edbi s\u1ef1 tr\u1edf l\u1ea1i n\u0103m nay, ch\u00fang t\u00f4i mong cu\u1ed9c thi ph\u00e1t huy t\u00ednh \u0111a d\u1ea1ng trong c\u00e1c th\u1eed th\u00e1ch \u0111\u1ec3 gi\u00fap th\u00ed sinh ph\u00e1t tri\u1ec3n \u0111a k\u1ef9 n\u0103ng trong l\u0129nh v\u1ef1c Marketing n\u00f3i chung t\u1eeb l\u00fac l\u1eadp \u0111\u1ebfn khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p\u201d, b\u1ea1n C\u00f9 \u0110\u1eb7ng Anh Quang \u2013 Tr\u01b0\u1edfng BTC cu\u1ed9c thi chia s\u1ebb.<\/p>\n\n\n\n

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N\u0103m nay, th\u00ed sinh TVCreate s\u1ebd ph\u1ea3i tr\u1ea3i qua 4 v\u00f2ng thi<\/em><\/figcaption><\/figure>\n\n\n\n

H\u00f2a c\u00f9ng xu h\u01b0\u1edbng c\u1ee7a gi\u1edbi tr\u1ebb<\/strong><\/h2>\n\n\n\n

N\u1ebfu \u1edf m\u00f9a tr\u01b0\u1edbc, TVCreate l\u1ea5y ch\u1ee7 \u0111\u1ec1 \u201cC\u1ea5t b\u01b0\u1edbc ti\u1ebfp b\u01b0\u1edbc\u201d v\u1edbi tr\u1ecdng t\u00e2m khai th\u00e1c \u0111\u1ec1 t\u00e0i \u201ch\u1eadu Covid-19\u201d th\u00ec n\u0103m 2023, ch\u1ee7 \u0111\u1ec1 cu\u1ed9c thi h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng xu h\u01b0\u1edbng c\u1ee7a gi\u1edbi tr\u1ebb hi\u1ec7n nay: \u201cMoments Of The Movement \u2013 B\u1eaft nh\u1ecbp chuy\u1ec3n m\u00ecnh\u201d.<\/strong><\/p>\n\n\n\n

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C\u00e1c b\u1ea1n sinh vi\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 th\u1ec3 l\u1ec7 cu\u1ed9c thi. <\/em><\/figcaption><\/figure>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc v\u00e0 bi\u1ebfn \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i: Tr\u00e0o l\u01b0u m\u1edbi xu\u1ea5t hi\u1ec7n li\u00ean t\u1ee5c, c\u00f4ng ngh\u1ec7, ti\u1ec7n \u00edch \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng\u2026 khi\u1ebfn ng\u01b0\u1eddi tr\u1ebb c\u00f3 th\u00f3i quen ch\u1ee5p v\u00e0 l\u01b0u tr\u1eef \u1ea3nh d\u1ef1a theo nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi c\u1ee7a smartphone. S\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a \u0111\u1ed9 l\u01b0u tr\u1eef \u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay \u0111\u00e3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e1y ch\u1ee5p \u1ea3nh l\u1ea5y li\u1ec1n (instant camera) c\u0169ng nh\u01b0 l\u00e0m phai m\u1edd gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac, ngh\u1ec7 thu\u1eadt v\u00e0 t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a m\u1ecdi \u201ckho\u1ea3nh kh\u1eafc s\u1ed1ng\u201d. <\/p>\n\n\n\n

V\u1edbi ch\u1ee7 \u0111\u1ec1 n\u00e0y, c\u00e1c \u0111\u1ed9i thi s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 \u0111\u1ed9i ng\u0169 Marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e1y \u1ea3nh Kodak \u2013 Nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh c\u1ee7a cu\u1ed9c thi. Th\u00ed sinh ph\u1ea3i \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch marketing truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC) cho s\u1ea3n ph\u1ea9m m\u00e1y ch\u1ee5p \u1ea3nh l\u1ea5y li\u1ec1n (Instant camera) nh\u1eb1m m\u1ee5c ti\u00eau: \u0110\u01b0a Kodak tr\u1edf th\u00e0nh m\u00e1y ch\u1ee5p \u1ea3nh l\u1ea5y li\u1ec1n th\u1ecbnh h\u00e0nh c\u1ee7a gi\u1edbi tr\u1ebb Vi\u1ec7t Nam trong th\u1eddi gian 6 th\u00e1ng v\u1edbi \u01b0\u1edbc t\u00ednh kinh ph\u00ed, lan t\u1ecfa tinh th\u1ea7n B\u1eaft nh\u1ecbp chuy\u1ec3n m\u00ecnh<\/em> (Moments Of the Movement).<\/p>\n\n\n\n

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\u0110\u00f4ng \u0111\u1ea3o c\u00e1c b\u1ea1n h\u1ee9ng th\u00fa v\u1edbi cu\u1ed9c thi n\u0103m nay. <\/em><\/figcaption><\/figure>\n\n\n\n

Theo \u0111\u00f3, th\u00ed sinh ph\u1ea3i tr\u1ea3i qua 4 v\u00f2ng thi. V\u00f2ng 1: C\u00e1c \u0111\u1ed9i thi th\u1ef1c hi\u1ec7n proposal c\u01a1 b\u1ea3n t\u1eeb \u0111\u1ec1 b\u00e0i. V\u00f2ng 2: C\u00e1c \u0111\u1ed9i s\u1ebd l\u00e0m vi\u1ec7c c\u00f9ng Mentor (ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn) \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u1ec1 v\u1ea5n \u0111\u1ec1 chuy\u00ean m\u00f4n v\u00e0 ho\u00e0n th\u00e0nh proposal ho\u00e0n ch\u1ec9nh. V\u00f2ng 3: C\u00e1c \u0111\u1ed9i ho\u00e0n thi\u1ec7n viral clip c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch ch\u1ec9n chu nh\u1ea5t \u0111\u1ec3 \u0111\u0103ng t\u1ea3i l\u00ean n\u1ec1n t\u1ea3ng Facebook. C\u00e1c clip s\u1ebd \u0111\u01b0\u1ee3c \u0111o hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng sau 2 tu\u1ea7n \u0111\u0103ng t\u1ea3i. V\u00f2ng 4: C\u00e1c \u0111\u1ed9i xu\u1ea5t s\u1eafc nh\u1ea5t s\u1ebd tr\u00ecnh b\u00e0y v\u1edbi Ban gi\u00e1m kh\u1ea3o c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh proposal c\u0169ng nh\u01b0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong k\u1ebf ho\u1ea1ch marketing m\u00e0 c\u00e1c \u0111\u1ed9i \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n\n\n\n

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BTC cu\u1ed9c thi \u0111\u1ec1u l\u00e0 c\u00e1c b\u1ea1n sinh vi\u00ean HSU v\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00e1c gi\u1ea3ng vi\u00ean ng\u00e0nh Marketing.<\/em><\/figcaption><\/figure>\n\n\n\n

L\u00e0 m\u1ed9t cu\u1ed9c thi h\u1ecdc thu\u1eadt \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ni\u00ean, TVCreate t\u1ef1 h\u00e0o l\u00e0 s\u00e2n ch\u01a1i l\u00e0nh m\u1ea1nh, b\u1ed5 \u00edch d\u00e0nh cho c\u00e1c b\u1ea1n tr\u1ebb. Tham gia TVCreate, c\u00e1c b\u1ea1n th\u00ed sinh s\u1ebd c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc h\u1ecfi, trau d\u1ed3i kinh nghi\u1ec7m v\u00e0 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n qua t\u1eebng v\u00f2ng thi. TVCreate 2023 d\u1ef1 ki\u1ebfn b\u1eaft \u0111\u1ea7u t\u1eeb 29\/03\/2022 \u0111\u1ebfn 10\/06\/2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cMoments Of The Movement\u201d, cu\u1ed9c thi S\u00e1ng t\u1ea1o phim qu\u1ea3ng c\u00e1o \u2013 TVCREATE 2023 c\u1ee7a Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen (HSU) m\u1edf r\u1ed9ng v\u1edbi nhi\u1ec1u m\u1ee5c ti\u00eau, nhi\u1ec7m v\u1ee5 trong l\u0129nh v\u1ef1c marketing ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 l\u00e0m phim qu\u1ea3ng c\u00e1o. S\u00e2n ch\u01a1i s\u00e1ng t\u1ea1o cho c\u00e1c b\u1ea1n tr\u1ebb h\u01a1n 10 n\u0103m qua TVCreate l\u00e0 s\u00e2n ch\u01a1i h\u1ecdc thu\u1eadt ra \u0111\u1eddi v\u00e0o n\u0103m 2010 d\u00e0nh cho nh\u1eefng ai y\u00eau th\u00edch qu\u1ea3ng c\u00e1o v\u00e0 marketing tr\u00ean to\u00e0n qu\u1ed1c do Khoa Kinh t\u1ebf – Qu\u1ea3n Tr\u1ecb \u2013\u00a0 Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Hoa Sen t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n. N\u0103m nay l\u00e0 m\u00f9a…<\/p>\n","protected":false},"author":75,"featured_media":2429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/posts\/2428"}],"collection":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/comments?post=2428"}],"version-history":[{"count":3,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/posts\/2428\/revisions"}],"predecessor-version":[{"id":3999,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/posts\/2428\/revisions\/3999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/media\/2429"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/media?parent=2428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/categories?post=2428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/tags?post=2428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}