{"id":975,"date":"2024-02-21T10:58:14","date_gmt":"2024-02-21T03:58:14","guid":{"rendered":"https:\/\/ntc33.net\/ktqt\/dao-tao\/"},"modified":"2024-03-12T14:44:29","modified_gmt":"2024-03-12T07:44:29","slug":"marketing-2","status":"publish","type":"education","link":"https:\/\/ntc33.net\/ktqt\/en\/education\/marketing-2\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Industry code: 7340115<\/strong><\/h2>\n\n\n\n<p>The Bachelor\u2019s Programme in Marketing educates students to possess political and ethical qualities, exhibit servant leadership, and gain professional knowledge and competencies that meet the nation&#8217;s requirements. Specifically, the Bachelor\u2019s Programme in Business Administration focuses on the following educational objectives:<\/p>\n\n\n\n<ul>\n<li>The programme, accredited by ACBSP (USA), is modeled after the Bachelor\u2019s Programmes in Marketing at renowned business schools, such as McCombs School of Business and The University of Texas at Austin.<\/li>\n\n\n\n<li>Emphasizes the ability to apply Marketing knowledge in practice. Students participate in 2 internships at Enterprises and many marketing cases and projects during their studies;<\/li>\n\n\n\n<li>Lecturers who have graduated from international universities with extensive teaching and practical experience, holding senior management positions at enterprises.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>International quality tests and certificates have been achieved:<\/strong><\/h2>\n\n\n\t\t\r\n\t\t\r\n\t\t\r\n\t\t<div class=\"vc-partner--top text-center jsCert\">\r\n\t\t\t<div class=\"container position-relative\">\r\n\t\t\t\t<div class=\"swiper-container d-inline-block\" id=\"certblock_e45c3a5a14293380d1554a7839aa1ed7\">\r\n\t\t\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ntc33.net\/ktqt\/wp-content\/uploads\/sites\/15\/2024\/02\/image-82.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ntc33.net\/ktqt\/wp-content\/uploads\/sites\/15\/2024\/02\/image-83.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ntc33.net\/ktqt\/wp-content\/uploads\/sites\/15\/2024\/02\/image-84.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"vc-partner__item d-flex align-items-center justify-content-center\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ntc33.net\/ktqt\/wp-content\/uploads\/sites\/15\/2024\/02\/image-85.png\" alt=\"\">\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\n\n\n<p><em>(*) Hoa Sen University&#8217;s Marketing major is the first major in Vietnam to meet the US ACBSP accreditation standards since 2015.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-size: 14pt;\">Content of Studies<\/span><\/h2>\n\n\n\n<p>Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills.<\/p>\n\n\n\n<ul>\n<li>Provides students with the necessary specialized professional knowledge and skills to apply flexibly and creatively and to handle issues related to strategic marketing management; sales and marketing management or communication and advertising;<\/li>\n\n\n\n<li>Focuses on training soft skills such as communication skills, planning, and negotiation skills;<\/li>\n\n\n\n<li>Equips students with basic knowledge and social skills relevant to the major; students become excellent independent employees and team players; students can communicate in English at work, in studies, and in research.<\/li>\n\n\n\n<li>Gain practical experience through full-time internships at enterprises, business projects and specialized seminars;<\/li>\n<\/ul>\n\n\n\n<p><strong>Career opportunities: <\/strong>Graduates can pursue the following positions:<\/p>\n\n\n\n<ul>\n<li>Brand and product management<\/li>\n\n\n\n<li>Customer care <\/li>\n\n\n\n<li>Marketing research<\/li>\n\n\n\n<li>New product development<\/li>\n\n\n\n<li>\u200bAdvertising<\/li>\n\n\n\n<li>Promotion management<\/li>\n\n\n\n<li>\u200b\u200bPublic relations<\/li>\n\n\n\n<li>Procurement management<\/li>\n\n\n\n<li>\u200bRetail management<\/li>\n\n\n\n<li>\u200bSales administration\u2026<\/li>\n<\/ul>\n\n\n\n<p><strong>Companies where HSU students have interned or worked as full-time staff include:<\/strong><\/p>\n\n\n\n<ul>\n<li>Holcim Vietnam Company;<\/li>\n\n\n\n<li>Techcombank;<\/li>\n\n\n\n<li>Vietcombank;<\/li>\n\n\n\n<li>Emerald Digital Marketing Company;<\/li>\n\n\n\n<li>Unilever Company;<\/li>\n\n\n\n<li>Ha Tien Cement Joint Stock Company;<\/li>\n\n\n\n<li>C\u00f4ng ty TNHH Nestl\u00e9 Viet Nam (Nestle);<\/li>\n\n\n\n<li>Suntory PepsiCo Viet Nam;<\/li>\n\n\n\n<li>Mercedes-Benz Viet Nam. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><\/iframe><\/div>\n<\/div><figcaption class=\"wp-element-caption\">Ng\u00e0nh Marketing v\u00e0 Digital Marketing, Khoa Kinh t\u1ebf &#8211; Qu\u1ea3n tr\u1ecb, \u0110\u1ea1i h\u1ecdc Hoa Sen<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>The specialized knowledge and skills cultivated over four years have prepared me to confidently enter the working environment.<em> The subjects on Public Relations, IMC,\u2026, the sincere feedback from the lecturers has helped me accumulate many useful experiences.&#8221;<\/em><\/p>\n<cite>Nguyen Hoang Thanh Truc, Alumni of Class 13 &#8211; Yeah1 Network Vietnam Co., Ltd.<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-tr-nh-x-l-nh-ng wp-block-embed-tr-nh-x-l-nh-ng wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"hsu-iframe\"><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Industry code: 7340115 The Bachelor\u2019s Programme in Marketing educates students to possess political and ethical qualities, exhibit servant leadership, and gain professional knowledge and competencies that meet the nation&#8217;s requirements. Specifically, the Bachelor\u2019s Programme in Business Administration focuses on the following educational objectives: International quality tests and certificates have been achieved: (*) Hoa Sen University&#8217;s Marketing major is the first major in Vietnam to meet the US ACBSP accreditation standards since 2015. Content of Studies Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative&#8230;<\/p>\n","protected":false},"author":1,"featured_media":575,"menu_order":0,"template":"","meta":[],"education_cat":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/education\/975"}],"collection":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/education"}],"about":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/types\/education"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":22,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/education\/975\/revisions"}],"predecessor-version":[{"id":4627,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/education\/975\/revisions\/4627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/media\/575"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"education_cat","embeddable":true,"href":"https:\/\/ntc33.net\/ktqt\/wp-json\/wp\/v2\/education_cat?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}