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Hoa Sen University

Marketing

The Bachelor’s Programme in Marketing educates students with political and ethical qualities, servant leadership, professional knowledge and competencies that meet the requirements of the nation. Specifically, the Bachelor’s Programme in Business Administration focuses on the following educational objectives:

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Content of Studies

Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills.

Career opportunities

Graduates work for the following positions: Brand and product management; Customer care – Marketing research – New product development – ​​Advertising – Promotion management – ​​Public relations – Procurement management – ​​Retail management – ​​Sales administration…

Companies that HSU students have worked as interns or full-time staff: – Holcim Vietnam Company, – Techcombank, Vietcombank, – Emerald Digital Marketing Company, – Unilever Company, – Ha Tien Cement Joint Stock Company. – Nestle, – PepsiCo, – Mercedes, …

The specialized knowledge and skills that have been cultivated after four years are the necessary preparations that help me confidently enter the working environment. The subjects on Public Relations, IMC,…, the sincere feedbacks from the lecturers helped me accumulate many useful experiences.” Nguyen Hoang Thanh Truc, Alumni of Class 13 – Yeah1 Network Vietnam Co., Ltd.

Testimonials

 

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