Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/marketing-2/ Wed, 21 Feb 2024 03:58:14 +0000 //ntc33.net/ktqt/dao-tao/ Industry code: 7340115

The Bachelor’s Programme in Marketing educates students to possess political and ethical qualities, exhibit servant leadership, and gain professional knowledge and competencies that meet the nation’s requirements. Specifically, the Bachelor’s Programme in Business Administration focuses on the following educational objectives:

  • The programme, accredited by ACBSP (USA), is modeled after the Bachelor’s Programmes in Marketing at renowned business schools, such as McCombs School of Business and The University of Texas at Austin.
  • Emphasizes the ability to apply Marketing knowledge in practice. Students participate in 2 internships at Enterprises and many marketing cases and projects during their studies;
  • Lecturers who have graduated from international universities with extensive teaching and practical experience, holding senior management positions at enterprises.

International quality tests and certificates have been achieved:

(*) Hoa Sen University’s Marketing major is the first major in Vietnam to meet the US ACBSP accreditation standards since 2015.

Content of Studies

Students are provided with the latest study materials and have access to up-to-date research in the Marketing field worldwide. In addition, the program is creative and highly interactive through practical activities, providing learners with useful skills.

  • Provides students with the necessary specialized professional knowledge and skills to apply flexibly and creatively and to handle issues related to strategic marketing management; sales and marketing management or communication and advertising;
  • Focuses on training soft skills such as communication skills, planning, and negotiation skills;
  • Equips students with basic knowledge and social skills relevant to the major; students become excellent independent employees and team players; students can communicate in English at work, in studies, and in research.
  • Gain practical experience through full-time internships at enterprises, business projects and specialized seminars;

Career opportunities: Graduates can pursue the following positions:

  • Brand and product management
  • Customer care
  • Marketing research
  • New product development
  • ​Advertising
  • Promotion management
  • ​​Public relations
  • Procurement management
  • ​Retail management
  • ​Sales administrationâ€?/li>

Companies where HSU students have interned or worked as full-time staff include:

  • Holcim Vietnam Company;
  • Techcombank;
  • Vietcombank;
  • Emerald Digital Marketing Company;
  • Unilever Company;
  • Ha Tien Cement Joint Stock Company;
  • Công ty TNHH Nestlé Viet Nam (Nestle);
  • Suntory PepsiCo Viet Nam;
  • Mercedes-Benz Viet Nam.
Ngành Marketing và Digital Marketing, Khoa Kinh táº?– Quản trá»? Äại há»c Hoa Sen

The specialized knowledge and skills cultivated over four years have prepared me to confidently enter the working environment. The subjects on Public Relations, IMC,â€? the sincere feedback from the lecturers has helped me accumulate many useful experiences.”

Nguyen Hoang Thanh Truc, Alumni of Class 13 – Yeah1 Network Vietnam Co., Ltd.
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Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/business-administration/ Wed, 21 Feb 2024 03:11:16 +0000 //ntc33.net/ktqt/?post_type=education&p=4405 Industry code: 7340101

With the goal of training future managers, the Business Administration Program at Hoa Sen University equips learners with the ability to apply knowledge, skills and modern management theories to manage businesses, comprehensive business, capable of orienting business development at each appropriate time and period. Besides, each student cultivates the ability to work both independently and in groups; Able to communicate in English in study and work; have professional ethics.

International quality tests and certificates have been achieved:

Program advantages:

  • The program fully equips students with basic and specialized knowledge such as business administration; marketing management; human resource management; financial management; production and operations management;â€?so that you can easily meet all the needs of the business;
  • With the advantage of the Business Administration major being accredited by ACBSP – USA, each subject is always improved to be close to world trends, with project-like exercises to help students apply theory into practice, being able to analyze and process information to forecast market development directions, serving management operations;
  • The Business Administration program provides other knowledge and soft skills: communication skills, critical thinking, intercultural communication,â€?and also creates conditions for students to participate in 2 main internships or Management trainee program at the enterprise;
  • The program boasts a faculty team with extensive teaching and practical experience, many of whom hold senior management positions in businesses; Employs a student-centered teaching methodology. In particular, specialized subjects are taught entirely in English to help students confidently integrate globally.
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Business Administration students at the Bachelor’s Thesis Defense & Graduation Report Ceremony

Career opportunities:

After graduation, students can take on the following jobs: Sales – Business; Marketing; Consulting â€?Customer service; Planning â€?Project; Human Resources â€?Administration; can become a businessman or CEO; department directors, managers at domestic and foreign corporations and companies.

The businesses where students have interned or worked

Department of Business Administration, Faculty of Economics – Business, Hoa Sen University – Global entrepreneurial spirit
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Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/sports-economics/ Fri, 24 Feb 2023 15:14:57 +0000 //ntc33.net/ktqt/dao-tao/ Program ID: 7310113

Hoa Sen University proudly stands as the first and only university in Vietnam offering a bachelor’s program in Sports Economics, designed to equip students with professional skills and competencies in Sports Economics, Sports Management, and Business; including management and operation of sports clubs, financial advising and sports market operations, as well as media management and sports event organization, among others. This is a trend that is ahead of the trend in the context of strong economic and social development in Vietnam and the world. The program is suitable for those who are interested in the business field related to the sports and health market.

International quality tests and certificates have been achieved:

Several Learning Topics

  • Supervise and manage the operations of sports organizations and sports product trading units;
  • Assess risks in sporting events and propose solutions to problems within the organization and the community;
  • Develop marketing plans in the sports business and propose media plans for sports events;
  • Planning staff development and building work processes in sports organizations and sports business units;
  • Develop a sports event plan or a business plan, manage sports economic activity models.
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Launching Ceremony of Hoa Sen University’s Department of Sports Economics

Job Opportunities

After graduation, students have the opportunity to start their own businesses or work in various sectors such as sports product and service providers, sports associations, centers, clubs, schools, and media companies, among others. Students can take on many attractive job positions such as:

  • Sports Business Manager;
  • Sales and Management Professional for gyms and professional sports clubs;
  • Specialist in the management of sports facilities in hotels and resorts;
  • Sales manager of sports equipment and goods;
  • Specialist in management and business of sports facilities, school sports clubs;
  • Sports market research and negotiation specialist;
  • Sports event organizer;
  • Business specialist for events, conferences and seminars.

Strategic Partners

  • Juventus Academy
  • CitiGym
  • Vietnam Taekwondo Federation
  • Vietnam Yoga Federation
  • Sport Intelligence JSC.
  • Hoa Sen Sports Center

Share from Expert:

â€?/em>In some countries such as the US, China, Germany, England, France, etc. Sports are considered an economic sector like other economic sectors. The Sports Economics industry contributes 2-2.5% of GDP. Sports activities create jobs, income and bring in large amounts of revenue compared to many other professions. In Vietnam, sports is considered a non-economic, non-business field of social activities… â€?/em>

Mr. Mai Ba Hung, Deputy Director of Ho Chi Minh City Department of Culture and Communications, spoke at the Sports Economics Conference at HSU.

A video clip introducing the Sports Economics at HSU

Livestreams introduce Sports Economics

  • Livestream “Starting a business in the field of Sports Economics” June 15, 2023″:
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Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/en-quan-tri-van-phong-2/ Mon, 14 Mar 2022 08:27:24 +0000 //ntc33.net/ktqt/dao-tao/ Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/en-quan-tri-van-phong/ Mon, 14 Mar 2022 08:27:14 +0000 //ntc33.net/ktqt/dao-tao/ Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/en-human-resource-managemnent/ Mon, 14 Mar 2022 08:27:03 +0000 //ntc33.net/ktqt/dao-tao/ Industry code: 7340404

What is Human Resources Management?

Human resources describe all the people working for a company or organization �the most valuable resource in any business. The competitiveness and development of an organization is closely linked to the human resources situation in that organization.

Businesses/organizations with good human resources need talented human resources staff to manage these resources. Human resource management involves the effective and efficient use of human resources to achieve organizational goals.

A human resources specialist or manager works directly with an organization’s human resources to maximize their potential. Therefore, they need to have a strategic vision as well as the ability to grasp each individual and activity in the organization well. In general, Human Resource Management is a job that is both comprehensive about an organization’s strategy and also detailed about each individual and the work of that organization.

At Hoa Sen University (HSU), the Human Resource Management major equips students with professional knowledge and skills in planning, recruiting, managing, training, and developing human resources effectively within an organization. In addition, the Human Resources Management industry also provides general and in-depth knowledge about organizational culture, relationship management within the organization as well as current labor policies, regimes and laws in the organization human resource management.

International quality tests and certificates have been achieved:

(*) Hoa Sen University’s Human Resource Management major has met the US ACBSP accreditation standards since 2015, a first in Vietnam.

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Photos of Human Resources Management students attending the event.

Job opportunities after graduating from Human Resources Management?

In today’s globalized context, businesses urgently need Human Resources Management specialists with strong knowledge, skills, and foreign language proficiency. Students graduating with a major in Human Resource Management are, therefore, a valuable source of capital that domestic and foreign businesses are currently looking for.

Graduates with a Bachelor’s degree in Human Resource Management from Hoa Sen University can pursue careers in state agencies, businesses, and organizations both domestically and internationally, including:

  • Recruitment specialist, Training and business development specialist, â€?Performance evaluation and reward specialist, â€?Salary and welfare specialist, â€?Labor relations specialist, â€?Administrative management specialist personnel;
  • Expert in researching and analyzing the labor market, forecasting human resource needs,
  • Consultant on human resource activities in the organization;
  • Assistant human resources director in domestic and foreign corporations;
  • Human resource management when starting a business.

Some typical companies where HSU Human Resources Management students have interned and worked after graduation:

  • Ernst & Young Vietnam Company Limited;
  • Cmc Telecom Telecommunications Infrastructure Joint Stock Company;
  • Metro Cash & Carry Vietnam Company Limited;
  • An Nam Company Limited;
  • Capgemini Vietnam Company Limited.

What do you get when choosing HSU’s Human Resources Management major?

oa Sen University aims to train students with extensive knowledge, the capacity for knowledge creation, the ambition to succeed, and the professional experience necessary for entrepreneurship, focusing on a conducive learning and professional environment. The Human Resources Management major not only provides students with general and professional knowledge about human resource management but also focuses on creating opportunities for students to practice and maximize their abilities close. During the study process, students will have the opportunity to apply the knowledge they have learned into real-life experiences through cognitive internships, projects or graduation internships.

In addition to hours of study, group work and practice in class, students regularly participate in seminars with guests who are leading experts from large domestic corporations and foreign companies with leading experts “hot” and attractive topic today. In addition, HSU places great emphasis on “Liberal Education”, which is learner-centered, so students are always encouraged to be creative, think critically, and have the ability to self-assert and express difference and superiority.

The Human Resources Management training program at HSU has been evaluated by the American organization ACBSP to ensure quality according to international standards. In the program, there are many specialized subjects taught in English, which you can choose to enhance your English ability.

Did you know, under the international education standards of ACBSP (Accreditation Council for Business Schools and Programs), Hoa Sen University is the first in Vietnam to have its undergraduate program recognized by ACBSP? In 2015, the Human Resources Management industry was recognized by the US ACBSP Accreditation Council as meeting educational quality standards.

The teaching staff of the Human Resources Management major at Hoa Sen University are mostly lecturers trained at universities around the world; has many years of teaching and working experience at domestic and foreign enterprises in the field of human resource management. Hoa Sen University is always proud of its team of enthusiastic and dedicated lecturers to students.

What qualities are needed to become a human resources specialist/manager?

  • A passion for working with people;
  • A drive for change and staying updated with new trends;
  • The ability to manage emotions and adapt flexibly.

The contest is organized by the Human Resources Management industry:

  • The Future Human Resource Manager
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The Future Human Resource Manager contest
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Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/en-quan-tri-kinh-doanh/ Mon, 14 Mar 2022 08:26:49 +0000 //ntc33.net/ktqt/dao-tao/ c¨¢c nh¨¤ c¨¢i uy t¨ªn siyanks
The Business Administration Programme (Bachelor’s Programme) educates students with political and ethical qualities, servant leadership, professional knowledge and competencies that meet the requirements of the nation. Specifically, the Bachelor’s Programme in Business Administration aims at achieving the following educational objectives:

  • Graduates can apply knowledge and skills as well as the latest management theories for comprehensive business management and develop business according to business environment and context.
  • Students master general knowledge as well as specialized areas in marketing management, human resource management, financial management, production management, operation management, international business administration.
  • Students have basic knowledge and social skills relevant to the major; are excellent independent employers and team players; and can communicate in English at work, in study and in research.

Content of Studies

  • Students are prepared with general and specialized knowledge such as business administration; marketing management; human resource management; financial management; business operations management;â€?/li>
  • Each course provides students with project-based exercises to help students put theory into practice, analyze and process practical information to do the market forecast and carry out management operations;
  • The studies provide other knowledge and soft skills, such as communication skills, critical thinking, intercultural communication, … and facilitate conditions for students to participate in 2 internships or management trainee programs in the enterprises.

Business Administration Program’s Lecturers

Career opportunities

After graduation, students are qualified for different positions, such as:

  • Sales – Business;
  • Marketing;
  • Consulting â€?Customer Service;
  • Project Planning;
  • Human Resource â€?Administration;
  • can become Entrepreneur or CEO;
  • Department directors at domestic and foreign corporations and companies.

Companies that HSU students have worked as interns or full-time staff:

  • Asia Commercial Joint Stock Bank (ACB);
  • HSBC Bank (Vietnam),
  • VISSAN;
  • TH Milk;
  • TTT Construction and Trading Joint Stock Company;
  • Le & Associates Human Resource Solutions Company;
  • Duxton Hotel Saigon.
An introducing TCV from Business Administration Students

Testimonials

“Dynamic learning environment, qualified training programme, and diverse career opportunities are the three things that I am most proud of when studying Business Administration at Hoa Sen University. With the acquired knowledge and the confidence and proactivity at work, I overcame more than 1000 candidates and became a Management Trainee at Saigon Co.op before I graduated.â€? – Nguyen Thi Doan Thanh, Alumni of Class 10.

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Education – Khoa Kinh táº?và Quản trá»?/title> <atom:link href="//ntc33.net/ktqt/en/education/feed/" rel="self" type="application/rss+xml" /> <link>//ntc33.net/ktqt</link> <description>Má»™t trang web má»›i của Äại há»c Hoa Sen</description> <lastBuildDate>Tue, 12 Mar 2024 07:59:39 +0000</lastBuildDate> <language>en-GB</language> <sy:updatePeriod> hourly </sy:updatePeriod> <sy:updateFrequency> 1 </sy:updateFrequency> <item> <title>Marketing //ntc33.net/ktqt/en/education/en-digital-marketing/ Mon, 14 Mar 2022 08:25:51 +0000 //ntc33.net/ktqt/dao-tao/ Industry code: 7340114

Digital Marketing program (Regular University System) major gives learners creative and thinking skills on digital platforms, helping businesses reach customers on all media (Email, Website, Facebook, � Through the above platforms, Digital Marketing will build a strong brand and sustainably develop a business.

Program advantages

  • Pioneering Digital Marketing training in Vietnam;
  • Designed for high practicality and taught in English;
  • Offers studies with a team of experienced lecturers and business experts.

International quality tests and certificates have been achieved:

Study program:

  • Provides learners with knowledge to understand customer profiles and to practice using digital marketing tools for measuring and optimizing marketing campaigns;
  • Typical subjects include: Consumer Behavior in the Digital Environment, Digital Media, Search Engine Optimization (SEO), Mobile Platform Marketing and Social Media, Digital Marketing Data Analysis, Customer Relationship Management and Online Strategy, Programmatic Advertising.

Career opportunities:

The demand for Digital Marketing human resources is increasing in all business fields with competitive salaries. Opportunities to work in the following fields:

  • Electronic communications specialist;
  • Brand management;
  • Automation marketing;
  • Digital marketing management;
  • Social media management.

“Technological advancements have transformed marketing activities and tools.. Today, businesses apply technology thoroughly in the field of Marketing such as AI, chatbots, collecting data on social networks, tracking users on the Internet�to reach customers. Digital Marketing industry will be the guideline for future marketing activities.�/p>

Dr. Doan Minh Chau, Director of the Institute of Graduate and Leadership Training, Hoa Sen University.

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