{"id":59,"date":"2021-09-09T11:15:44","date_gmt":"2021-09-09T04:15:44","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/khxh\/binh-dang-gioi-cua-cac-cong-ty-gender-washing-bay-kieu-tiep-thi-dang-ngo-ve-trao-quyen-cho-phu-nu\/"},"modified":"2023-10-05T09:34:52","modified_gmt":"2023-10-05T02:34:52","slug":"binh-dang-gioi-cua-cac-cong-ty-gender-washing-bay-kieu-tiep-thi-dang-ngo-ve-trao-quyen-cho-phu-nu","status":"publish","type":"post","link":"https:\/\/ntc33.net\/khxh\/binh-dang-gioi-cua-cac-cong-ty-gender-washing-bay-kieu-tiep-thi-dang-ngo-ve-trao-quyen-cho-phu-nu\/","title":{"rendered":"\u201cB\u00ecnh \u0111\u1eb3ng gi\u1edbi c\u1ee7a c\u00e1c C\u00f4ng ty – Gender washing\u201d: B\u1ea3y ki\u1ec3u ti\u1ebfp th\u1ecb \u0111\u00e1ng ng\u1edd v\u1ec1 trao quy\u1ec1n cho ph\u1ee5 n\u1eef"},"content":{"rendered":"<\/p>\n
\n

T\u00e1c gi\u1ea3: Dr Rosie Walters-GV \u0110\u1ea1i H\u1ecdc Cardiff<\/em><\/p>\n

Ng\u01b0\u1eddi d\u1ecbch: Do\u00e3n Thi Ng\u1ecdc-GV Tr\u01b0\u1eddng \u0110\u1ea1i H\u1ecdc Hoa Sen<\/em><\/p>\n

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V\u00e0o th\u1eddi \u0111i\u1ec3m v\u1edbi qu\u00e1 nhi\u1ec1u s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u1ee5 n\u1eef b\u1ecb k\u00ecm h\u00e3m v\u00e0 b\u1ecb \u0111\u1ed1i x\u1eed b\u1ea5t c\u00f4ng ra sao th\u00ec c\u00e1c t\u1eadp \u0111o\u00e0n chi h\u00e0ng tri\u1ec7u \u0111\u00f4 \u0111\u1ec3 n\u00f3i cho ch\u00fang ta bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec \u0111\u1ec3 trao quy\u1ec1n cho ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em g\u00e1i. Khi l\u00e0m \u0111i\u1ec1u n\u00e0y h\u1ecd c\u00f3 v\u1ebb th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ph\u1ee5 n\u1eef nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf th\u00ec kh\u00e1c, \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi hay t\u1ea1m d\u1ecbch l\u00e0\u00a0\u201cB\u00ecnh \u0110\u1eb3ng Gi\u1edbi Gi\u1ea3 Hi\u1ec7u-Gender Washing<\/em><\/strong>\u201d.<\/p>\n

B\u00ecnh \u0110\u1eb3ng Gi\u1edbi Gi\u1ea3 Hi\u1ec7u-Gender Washing<\/em><\/strong>\u00a0c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau v\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng c\u00f3 th\u1ec3 d\u1ec5 th\u1ea5y h\u01a1n so v\u1edbi m\u1ed9t s\u1ed1 d\u1ea1ng kh\u00e1c. \u0110\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh hay ch\u1ec9 ra nh\u1eefng c\u00e1ch \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng n\u00e0y s\u1ebd r\u1ea5t h\u1eefu \u00edch khi ch\u00fang ta t\u00ecm hi\u1ec3u h\u00e0ng th\u1eadp k\u1ef7 nghi\u00ean c\u1ee9u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng \u201cQu\u1ea3ng c\u00e1o xanh-Greenwashing c\u1ee7a c\u00e1c c\u00f4ng ty\u201d- \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n v\u1ec1 nh\u1eefng v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu.<\/p>\n

L\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb m\u1ed9t b\u00e0i b\u00e1o n\u0103m 2015 v\u1ec1 b\u1ea3y lo\u1ea1i qu\u1ea3ng c\u00e1o xanh \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, t\u00f4i \u0111\u00e3 vi\u1ebft b\u00e0i b\u00e1o v\u1ec1 b\u1ea3y c\u00e1ch tuy\u00ean b\u1ed1 \u0111\u00e1ng ng\u1edd c\u1ee7a c\u00e1c c\u00f4ng ty v\u1ec1 trao quy\u1ec1n cho ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em g\u00e1i d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

1.\u00a0S\u1ef1 ti\u1ebft l\u1ed9 th\u00f4ng tin c\u00f3 ch\u1ecdn l\u1ecdc<\/strong><\/p>\n

Ch\u1eb3ng h\u1ea1n, khi c\u00e1c c\u00f4ng ty c\u00f4ng khai nh\u1eefng c\u1ea3i ti\u1ebfn v\u1ec1 n\u1eef \u0111\u1ea1i di\u1ec7n trong ph\u00f2ng h\u1ecdp ho\u1eb7c kho\u1ea3ng c\u00e1ch v\u1ec1 l\u01b0\u01a1ng b\u1ed5ng, h\u1ecd s\u1ebd lo\u1ea1i b\u1ecf nh\u1eefng th\u00f4ng tin g\u00e2y m\u00e2u thu\u1eabn ho\u1eb7c b\u1ea5t ti\u1ec7n th\u00ec \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 ti\u1ebft l\u1ed9 th\u00f4ng tin m\u1ed9t c\u00e1ch c\u00f3 ch\u1ecdn l\u1ecdc.<\/p>\n

V\u00ed d\u1ee5: t\u1eadp \u0111o\u00e0n d\u01b0\u1ee3c ph\u1ea9m Novartis th\u01b0\u1eddng xuy\u00ean m\u00f4 t\u1ea3 nh\u1eefng n\u00e9t n\u1ed5i b\u1eadt v\u1ec1 \u201cC\u00e1c B\u00e0 M\u1eb9 \u0110i L\u00e0m-Working Mother\u201d tr\u00ean t\u1ea1p ch\u00ed c\u00f3 danh s\u00e1ch 100 c\u00f4ng ty t\u1ed1t nh\u1ea5t, th\u00f4ng qua m\u1ed9t \u1ee9ng d\u1ee5ng v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng th\u00f4ng tin ti\u1ebfn b\u1ed9 m\u00e0 t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00f4ng b\u1eb1ng trong c\u00f4ng vi\u1ec7c \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef. Novartis c\u0169ng t\u1ef1 h\u00e0o n\u00f3i v\u1ec1 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a m\u00ecnh d\u00e0nh cho C\u00e1c B\u00e0 M\u1eb9 \u0110i L\u00e0m-Working\u00a0\u00a0Mother, k\u00e8m theo d\u00f2ng tweet b\u00ean d\u01b0\u1edbi. Tuy nhi\u00ean, g\u1ea7n \u0111\u00e2y nh\u1ea5t v\u00e0o n\u0103m 2010, t\u1eadp \u0111o\u00e0n Novatis \u0111\u00e3 thua ki\u1ec7n l\u1edbn nh\u1ea5t trong l\u1ecbch s\u1eed v\u1ec1 tr\u1ea3 l\u01b0\u01a1ng kh\u00f4ng b\u00ecnh \u0111\u1eb3ng, th\u0103ng ch\u1ee9c v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed v\u1edbi ph\u1ee5 n\u1eef mang thai.<\/p>\n

2.\u00a0Ch\u00ednh s\u00e1ch gi\u1edbi h\u00e3o huy\u1ec1n hay kh\u00f4ng c\u00f3 \u00fd ngh\u0129a<\/strong><\/p>\n

M\u1ed9t s\u1ed1 c\u00f4ng ty th\u1ef1c hi\u1ec7n c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ec3 n\u00e2ng cao ti\u1ebfng n\u00f3i c\u1ee7a ph\u1ee5 n\u1eef trong n\u1ed9i b\u1ed9, nh\u01b0ng th\u1ef1c t\u1ebf vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 r\u1ea5t \u00edt t\u00e1c \u0111\u1ed9ng. V\u00ed d\u1ee5: \u201cM\u1ea1ng l\u01b0\u1edbi c\u1ee7a ph\u1ee5 n\u1eef\u201d nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u1ef1 tin c\u1ee7a nh\u00e2n vi\u00ean n\u1eef v\u00e0 gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh c\u1ed1 v\u1ea5n. Nh\u01b0ng c\u00e1c nh\u00e0 ph\u00ea b\u00ecnh cho r\u1eb1ng c\u00e1c m\u1ea1ng l\u01b0\u1edbi nh\u01b0 v\u1eady th\u01b0\u1eddng b\u1ecb l\u00e0m ng\u01a1 v\u00e0 kh\u00f4ng gi\u1ea3i quy\u1ebft c\u00e1c nguy\u00ean nh\u00e2n g\u1ed1c r\u1ebd v\u1ec1 ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed ho\u1eb7c thu h\u00fat nam gi\u1edbi v\u00e0o vi\u1ec7c n\u1ed7 l\u1ef1c gi\u1ea3i quy\u1ebft s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1edbi t\u00ednh trong c\u00f4ng ty.<\/p>\n

M\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2007 cho th\u1ea5y r\u1eb1ng c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty thu\u1ed9c m\u1ea1ng l\u01b0\u1edbi ph\u1ee5 n\u1eef lo s\u1ee3 r\u1eb1ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0m h\u1ecfng ti\u1ec1n \u0111\u1ed3 s\u1ef1 nghi\u1ec7p c\u1ee7a h\u1ecd v\u00ec c\u00f3 l\u00fac c\u00e1c \u0111\u1ed3ng nghi\u1ec7p nam \u0111\u00e3 ch\u1ebf gi\u1ec5u n\u00f3 nh\u01b0 m\u1ed9t di\u1ec5n \u0111\u00e0n \u0111\u1ec3 “\u0111\u00e1nh b\u1ea1i \u0111\u00e0n \u00f4ng” hay l\u00e0 n\u01a1i \u0111\u1ec3 chia s\u1ebb c\u00f4ng th\u1ee9c n\u1ea5u n\u01b0\u1edbng m\u00e0 th\u00f4i.<\/p>\n

3. G\u00e1n m\u00e1c kh\u00f4ng r\u00f5 r\u00e0ng\u00a0<\/strong><\/p>\n

Vi\u1ec7c thay th\u1ebf qu\u1ea3ng c\u00e1o c\u00e1c gi\u1ea3i ruy b\u0103ng m\u00e0u h\u1ed3ng \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 v\u00fa b\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ea3n ph\u1ea9m ch\u1ee9a ch\u1ea5t g\u00e2y ung th\u01b0, ho\u1eb7c thay th\u1ebf c\u00e1c th\u00e0nh ph\u1ea7n c\u00f3 r\u1ee7i ro kh\u00e1c l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 gender washing. H\u01a1n n\u1eefa, c\u00f2n c\u00f3 nh\u1eefng v\u00ed d\u1ee5 li\u00ean quan \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m trang \u0111i\u1ec3m, \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 thu\u1ed1c tr\u1eeb s\u00e2u.<\/p>\n

Ruy b\u0103ng m\u00e0u h\u1ed3ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t d\u1ea1ng gender washing th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1ch quan \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef. V\u00ed d\u1ee5, chu\u1ed7i qu\u00e1n bar Hooters c\u1ee7a M\u1ef9 \u0111\u00e3 x\u00e2y d\u1ef1ng to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh xung quanh nh\u1eefng c\u00f4 ph\u1ee5c v\u1ee5 c\u00f3 b\u1ed9 ng\u1ef1c g\u1ee3i c\u1ea3m v\u00e0 trang ph\u1ee5c thi\u1ebfu v\u1ea3i. Trong logo c\u1ee7a c\u00f4ng ty, hai ch\u1eef Os \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng \u0111\u00f4i m\u1eaft c\u1ee7a m\u1ed9t con c\u00fa, t\u01b0\u1ee3ng tr\u01b0ng cho b\u1ed9 ng\u1ef1c \u0111\u01b0\u1ee3c nh\u00ecn ch\u1eb1m ch\u1eb1m v\u1edbi \u0111\u00f4i m\u1eaft m\u1edf to. Tuy nhi\u00ean, m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n d\u00e0nh cho th\u00e1ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 v\u00fa, \u0111\u00f4i m\u1eaft c\u0169\u00a0\u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng d\u1ea3i ruy b\u0103ng m\u00e0u h\u1ed3ng, khi Hooters m\u1eddi kh\u00e1ch h\u00e0ng \u201c\u1ee7ng h\u1ed9\u201d \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 v\u00fa. V\u00ec v\u1eady, \u0111\u00f4i m\u1eaft m\u1edf to nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o ng\u1ef1c ph\u1ee5 n\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed5i th\u00e0nh \u201cs\u1ef1 quan t\u00e2m-caring\u201d v\u1ec1 ung th\u01b0 v\u00fa.<\/p>\n

4. Quan h\u1ec7 \u0111\u1ed1i t\u00e1c h\u1eefu \u00edch<\/strong><\/p>\n

M\u1ed9t c\u00e1ch n\u1eefa m\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 l\u00e0m ch\u1ec7ch h\u01b0\u1edbng-Gender Washing\u00a0l\u00e0 li\u00ean k\u1ebft v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c n\u1eef quy\u1ec1n, t\u1ed5 ch\u1ee9c ph\u1ee5 n\u1eef ho\u1eb7c t\u1ed5 ch\u1ee9c d\u00e0nh cho tr\u1ebb em g\u00e1i th\u00f4ng qua vi\u1ec7c t\u00e0i tr\u1ee3 ho\u1eb7c \u0111\u01b0a ra m\u1ed9t s\u1ed1 h\u1ed7 tr\u1ee3. V\u00e0 r\u1ed3i c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 \u0111\u1eb7t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3 v\u00e0 c\u00f3 th\u1ec3 g\u00e2y lo\u00e3ng ho\u1ea1t \u0111\u1ed9ng v\u1ec1 b\u00ecnh \u0111\u1eb3ng gi\u1edbi c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u00f3.<\/p>\n

V\u00ed d\u1ee5: Dove \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Hi\u1ec7p H\u1ed9i Th\u1ebf Gi\u1edbi V\u1ec1 H\u01b0\u1edbng D\u1eabn Cho Tr\u1ebb Em G\u00e1i v\u00e0 N\u1eef H\u01b0\u1edbng \u0110\u1ea1o Sinh x\u00e2y d\u1ef1ng t\u00e0i li\u1ec7u gi\u1ea3ng d\u1ea1y nh\u1eb1m gi\u00fap tr\u1ebb em g\u00e1i \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng ti\u00eau chu\u1ea9n s\u1eafc \u0111\u1eb9p ph\u1ed5 bi\u1ebfn m\u00e0 ch\u00fang l\u00e0m t\u1ed5n th\u01b0\u01a1ng \u0111\u1ebfn l\u00f2ng t\u1ef1 tr\u1ecdng c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng h\u1ecd \u0111\u00e3 nh\u1eb1m kh\u1eafc ghi nh\u1eefng ti\u00eau chu\u1ea9n s\u1eafc \u0111\u1eb9p \u0111\u00f3 \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea5t k\u1ec3 \u0111\u00e2y l\u00e0 l\u00e3nh v\u1ef1c l\u00e0m \u0111\u1eb9p, trong \u0111\u00f3 Dove c\u00f3 \u0111\u00f3ng ph\u1ea7n c\u1ee7a m\u00ecnh.\u00a0<\/p>\n

5. Quy t\u1eafc ho\u1ea1t \u0111\u1ed9ng t\u1ef1 nguy\u1ec7n<\/strong><\/p>\n

Khi c\u00e1c h\u00e0nh vi vi ph\u1ea1m v\u1ec1 quy\u1ec1n xu\u1ea5t hi\u1ec7n trong chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u – th\u01b0\u1eddng \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t \u0111\u1ebfn lao \u0111\u1ed9ng n\u1eef \u1edf mi\u1ec1n nam to\u00e0n c\u1ea7u \u2013 th\u00ec th\u01b0\u1eddng c\u00f3 nh\u1eefng y\u00eau c\u1ea7u v\u1ec1 c\u00e1c quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd h\u01a1n \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c c\u00f4ng ty ph\u1ea3n \u1ee9ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m ch\u1ec7ch h\u01b0\u1edbng nh\u1eefng y\u00eau c\u1ea7u \u0111\u00f3 l\u00e0 t\u1ea1o ra c\u00e1c quy t\u1eafc ho\u1ea1t \u0111\u1ed9ng t\u1ef1 nguy\u1ec7n. S\u1ef1 t\u1ef1 nguy\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c t\u1eadp \u0111o\u00e0n minh ch\u1ee9ng r\u1eb1ng \u0111\u00e2y l\u00e0 s\u1ef1 cam k\u1ebft trao quy\u1ec1n c\u1ee7a c\u00f4ng ty d\u00e0nh cho ng\u01b0\u1eddi lao \u0111\u1ed9ng – \u0111\u1eb7c bi\u1ec7t l\u00e0 cho n\u1eef gi\u1edbi.<\/p>\n

C\u00e1c qui \u0111\u1ecbnh v\u1ec1 ho\u1ea1t \u0111\u1ed9ng t\u1ef1 nguy\u1ec7n c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n hay c\u00f4ng ty hi\u1ebfm khi d\u1eabn \u0111\u1ebfn nh\u1eefng c\u1ea3i ti\u1ebfn c\u00f3 \u00fd ngh\u0129a v\u1ec1 trao quy\u1ec1n cho ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em g\u00e1i. V\u00ed d\u1ee5, khi nh\u00e0 m\u00e1y may m\u1eb7c Rana Plaza \u1edf Bangladesh s\u1ee5p \u0111\u1ed5 v\u00e0o n\u0103m 2013, h\u01a1n 1.000 c\u00f4ng nh\u00e2n \u0111\u00e3 ch\u1ebft, trong s\u1ed1 \u0111\u00f3 chi\u1ebfm kho\u1ea3ng 80% l\u00e0 ph\u1ee5 n\u1eef. Sau \u0111\u00f3, Li\u00ean minh t\u1ef1 nguy\u1ec7n v\u00ec an to\u00e0n lao \u0111\u1ed9ng Bangladesh \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0 \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u01b0\u01a1ng T\u00e2y nh\u01b0 Walmart nh\u1eb1m c\u1ea3i thi\u1ec7n s\u1ef1 an to\u00e0n v\u00e0 trao quy\u1ec1n cho c\u00e1c n\u1eef c\u00f4ng nh\u00e2n nh\u00e0 m\u00e1y. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 kh\u00f4ng c\u00f3 cam k\u1ebft r\u00e0ng bu\u1ed9c ph\u00e1p l\u00fd n\u00e0o \u0111\u1ec3 ng\u0103n ch\u1eb7n m\u1ed9t th\u1ea3m h\u1ecda kh\u00e1c, v\u00e0 li\u00ean minh sau \u0111\u00f3 \u0111\u00e3 b\u1ecb c\u00e1c nh\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u ch\u1ec9 tr\u00edch v\u00ec kh\u00f4ng c\u1ea3i thi\u1ec7n \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 nhanh.<\/p>\n

6. Thay \u0111\u1ed5i c\u00e2u chuy\u1ec7n<\/strong><\/p>\n

C\u00e1c t\u1eadp \u0111o\u00e0n c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o to\u00e0n c\u1ea7u v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y h\u1ecd mong mu\u1ed1n. V\u00ed d\u1ee5, v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 1990 v\u00e0 \u0111\u1ea7u nh\u1eefng n\u0103m 2000, Nike \u0111\u00e3 b\u1ecb d\u00ednh l\u00edu b\u1edfi c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 lao \u0111\u1ed9ng tr\u1ebb em, l\u1ea1m d\u1ee5ng t\u00ecnh d\u1ee5c v\u00e0 th\u1ec3 ch\u1ea5t gi\u1eefa c\u00e1c c\u00f4ng nh\u00e2n t\u1ea1i c\u00e1c nh\u00e0 m\u00e1y cung c\u1ea5p, trong s\u1ed1 \u0111\u00f3 n\u1eef gi\u1edbi chi\u1ebfm 90%.<\/p>\n

Ph\u1ea3n \u1ee9ng c\u1ee7a Nike bao g\u1ed3m vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch c\u1ee7a c\u00f4ng ty v\u00e0 th\u00e0nh l\u1eadp Qu\u1ef9 Nike. M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch h\u00e0ng \u0111\u1ea7u c\u1ee7a qu\u1ef9 l\u00e0 Hi\u1ec7u \u1ee9ng Tr\u1ebb Em G\u00e1i-Girl Effect, \u0111\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng v\u00e0o n\u0103m 2008 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c gi\u1edbi tinh hoa to\u00e0n c\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o gi\u00e1o d\u1ee5c tr\u1ebb em g\u00e1i \u1edf mi\u1ec1n nam to\u00e0n c\u1ea7u.<\/p>\n

Chi\u1ebfn d\u1ecbch nhanh ch\u00f3ng \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i v\u00e0 s\u1edbm h\u1ee3p t\u00e1c v\u1edbi B\u1ed9 Ph\u00e1t tri\u1ec3n Qu\u1ed1c t\u1ebf c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh trao quy\u1ec1n cho tr\u1ebb em g\u00e1i \u1edf mi\u1ec1n nam to\u00e0n c\u1ea7u. Nike \u0111\u00e3 t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ecb hoen \u1ed1 v\u00ec b\u1ecb c\u00e1o bu\u1ed9c l\u1ea1m d\u1ee5ng v\u00e0 b\u00f3c l\u1ed9t tr\u1ebb em th\u00e0nh m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady trong c\u00e1c n\u1ed7 l\u1ef1c qu\u1ed1c t\u1ebf nh\u1eb1m th\u00fac \u0111\u1ea9y quy\u1ec1n c\u1ee7a tr\u1ebb em g\u00e1i.<\/p>\n

7. T\u00e1i kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Logo n\u1ed5i ti\u1ebfng c\u1ee7a Chiquita Brands Corporation c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho ng\u01b0\u1eddi mua h\u00e0ng \u1edf ph\u00eda b\u1eafc to\u00e0n c\u1ea7u \u1ea5n t\u01b0\u1ee3ng khi mua chu\u1ed1i t\u1eeb m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef b\u00e1n h\u00e0ng Latina vui v\u1ebb.<\/p>\n

Tuy nhi\u00ean, c\u00e1c h\u1ecdc gi\u1ea3 n\u1eef quy\u1ec1n \u0111\u00e3 ghi l\u1ea1i l\u1ecbch s\u1eed l\u00e2u d\u00e0i c\u1ee7a Chiquita \u2013 t\u00ean c\u0169 l\u00e0 United Fruit Company – b\u00f3c l\u1ed9t ph\u1ee5 n\u1eef tr\u00ean c\u00e1c \u0111\u1ed3n \u0111i\u1ec1n tr\u1ed3ng chu\u1ed1i \u1edf M\u1ef9 Latinh v\u00e0 Caribe. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c tr\u01b0\u1eddng h\u1ee3p qu\u1ea5y r\u1ed1i t\u00ecnh d\u1ee5c, ph\u00e2n bi\u1ec7t \u0111\u1ed1i x\u1eed, ti\u1ebfp x\u00fac v\u1edbi h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i v\u00e0 vi ph\u1ea1m quy\u1ec1n ch\u0103m s\u00f3c tr\u1ebb em v\u00e0 ph\u1ee5 n\u1eef thai s\u1ea3n.<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 quan tr\u1ecdng kh\u00f4ng? N\u1ebfu c\u00e1c c\u00f4ng ty mu\u1ed1n l\u1ea5y l\u00fd do b\u00ecnh \u0111\u1eb3ng gi\u1edbi, v\u1eady c\u00f3 t\u1ed3i t\u1ec7 kh\u00f4ng? \u0110\u00fang l\u00e0 m\u1ed9t s\u1ed1 ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em g\u00e1i \u0111\u00e3 t\u00ecm c\u00e1ch trong c\u00e1c chi\u1ebfn d\u1ecbch gender washing \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch, nh\u01b0ng ch\u00fang ta kh\u00f4ng th\u1ec3 kh\u00f4ng xem x\u00e9t b\u1ee9c tranh r\u1ed9ng l\u1edbn h\u01a1n v\u1ec1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u00f3.<\/p>\n

N\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1eed d\u1ee5ng lao \u0111\u1ed9ng, chu\u1ed7i cung \u1ee9ng ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f3 h\u1ea1i cho ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em g\u00e1i v\u00e0 n\u00f3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m h\u01a1n nh\u1edd quan \u0111i\u1ec3m b\u00ecnh \u0111\u1eb3ng gi\u1edbi tr\u00e1 h\u00ecnh hay m\u1ea1o nh\u1eadn-gender washing th\u00ec \u0111i\u1ec1u n\u00e0y \u0111\u00e3 l\u00e0m gia t\u0103ng t\u00e1c h\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 g\u1ecdi t\u00ean ra \u0111\u01b0\u1ee3c c\u00e1c c\u00e1c h\u00ecnh th\u1ee9c b\u00ecnh \u0111\u1eb3ng gi\u1edbi tr\u00e1 h\u00ecnh hay m\u1ea1o nh\u1eadn-gender washing b\u1ea5t c\u1ee9 khi n\u00e0o ch\u00fang ta nh\u00ecn th\u1ea5y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

Source:\u00a0<\/strong>https:\/\/theconversation.com\/gender-washing-seven-kinds-of-marketing-hypocrisy-about-empowering-women-162777<\/strong><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00e1c gi\u1ea3: Dr Rosie Walters-GV \u0110\u1ea1i H\u1ecdc Cardiff Ng\u01b0\u1eddi d\u1ecbch: Do\u00e3n Thi Ng\u1ecdc-GV Tr\u01b0\u1eddng \u0110\u1ea1i H\u1ecdc Hoa Sen V\u00e0o th\u1eddi \u0111i\u1ec3m v\u1edbi qu\u00e1 nhi\u1ec1u s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u1ee5 n\u1eef b\u1ecb k\u00ecm h\u00e3m v\u00e0 b\u1ecb \u0111\u1ed1i x\u1eed b\u1ea5t c\u00f4ng ra sao th\u00ec c\u00e1c t\u1eadp \u0111o\u00e0n chi h\u00e0ng tri\u1ec7u \u0111\u00f4 \u0111\u1ec3 n\u00f3i cho ch\u00fang ta bi\u1ebft h\u1ecd \u0111ang l\u00e0m g\u00ec \u0111\u1ec3 trao quy\u1ec1n cho ph\u1ee5 n\u1eef v\u00e0 tr\u1ebb em g\u00e1i. Khi l\u00e0m \u0111i\u1ec1u n\u00e0y h\u1ecd c\u00f3 v\u1ebb th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ph\u1ee5 n\u1eef nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf th\u00ec kh\u00e1c, \u0111\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi hay t\u1ea1m d\u1ecbch l\u00e0\u00a0\u201cB\u00ecnh \u0110\u1eb3ng Gi\u1edbi Gi\u1ea3 Hi\u1ec7u-Gender…<\/p>\n","protected":false},"author":1,"featured_media":62,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/posts\/59"}],"collection":[{"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/posts\/59\/revisions\/61"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/media\/62"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/khxh\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}