{"id":2901,"date":"2021-09-08T07:16:59","date_gmt":"2021-09-08T07:16:59","guid":{"rendered":"https:\/\/hoasen.ntc33.net\/event\/webinar-xay-dung-thuong-hieu-thoi-trang-khong-ton-kem\/"},"modified":"2023-10-05T02:04:38","modified_gmt":"2023-10-05T02:04:38","slug":"webinar-xay-dung-thuong-hieu-thoi-trang-khong-ton-kem","status":"publish","type":"post","link":"https:\/\/ntc33.net\/event\/webinar-xay-dung-thuong-hieu-thoi-trang-khong-ton-kem\/","title":{"rendered":"Webinar: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang kh\u00f4ng t\u1ed1n k\u00e9m"},"content":{"rendered":"<\/p>\n<div class=\"contentevent\">\n<p>Nhi\u1ec1u b\u1ea1n tr\u1ebb trong ch\u00fang ta v\u1eabn ngh\u0129 r\u1eb1ng x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u00f2i h\u1ecfi nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 v\u1eeba thi\u1ebft k\u1ebf s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, l\u00e0m marketing, th\u00e0nh l\u1eadp flagship store, t\u1ed5 ch\u1ee9c c\u00e1c show event hay h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL \u0111\u1ec3 truy\u1ec1n th\u00f4ng\u2026 Th\u1ef1c t\u1ebf c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady?<\/p>\n<p>Nh\u00ecn l\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t l\u00e0n s\u00f3ng Local brand (Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed9i \u0111\u1ecba) m\u1ea1nh m\u1ebd v\u1edbi nhi\u1ec1u m\u00e0u s\u1eafc m\u1edbi l\u1ea1, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi th\u1ebf h\u1ec7 \u201cYoung designer&#8221; Gen Y, th\u1eadm ch\u00ed l\u00e0 Gen Z. H\u1ecd l\u00e0 nh\u1eefng nh\u00e0 kh\u1edfi nghi\u1ec7p tr\u1ebb, b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t ngu\u1ed3n l\u1ef1c khi\u00eam t\u1ed1n, nh\u01b0ng nh\u1eefng g\u00ec h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u00e3 v\u00e0 \u0111ang l\u00e0m thay \u0111\u1ed5i d\u00f2ng ch\u1ea3y th\u1eddi trang n\u1ed9i \u0111\u1ecba. M\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00e1c t\u00edn \u0111\u1ed3 th\u1eddi trang y\u00eau th\u00edch v\u00e0 s\u0103n \u0111u\u1ed5i ph\u1ea3i k\u1ec3 \u0111\u1ebfn M\u00f4i \u0110i\u00ean &#8211; th\u01b0\u01a1ng hi\u1ec7u Streetwear v\u1edbi m\u00f4 h\u00ecnh Th\u1eddi trang b\u1ec1n v\u1eefng. \u0110am m\u00ea kinh doanh c\u00f9ng v\u1edbi ho\u00e0i b\u00e3o mang v\u0103n ho\u00e1 Vi\u1ec7t Nam v\u00e0o trong c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ea7y ph\u00e1 c\u00e1ch, M\u00f4i \u0110i\u00ean tr\u1edf th\u00e0nh local brand \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 s\u0103n \u0111\u00f3n nhi\u1ec1u nh\u1ea5t c\u1ee7a gi\u1edbi tr\u1ebb ch\u1ec9 sau 4 n\u0103m th\u00e0nh l\u1eadp.<\/p>\n<p>NTK Tom Trandt \u0111\u00e3 v\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng g\u1eb7p g\u1ee1 anh t\u1ea1i Webinar c\u1ee7a Ng\u00e0nh Thi\u1ebft k\u1ebf th\u1eddi trang &#8211; \u0110\u1ea1i h\u1ecdc Hoa Sen.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/thietkethoitrangDHHOASEN\/photos\/a.336068573129656\/4230291790373962\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/nkt_tom_trandt.jpg\" style=\"width:100%\" title=\"nkt_tom_trandt\" srcset=\"https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/nkt_tom_trandt.jpg 1200w, https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/nkt_tom_trandt-376x266.jpg 376w, https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/nkt_tom_trandt-447x316.jpg 447w\"><\/a><\/p>\n<p>Bu\u1ed5i talk show m\u1edf ra cho c\u00e1c b\u1ea1n tr\u1ebb c\u00e1i nh\u00ecn \u0111a chi\u1ec1u v\u1ec1 c\u00e1ch th\u1ee9c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u1eadn h\u00e0nh, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 \u0111\u01b0a b\u1ea1n b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u1eddi trang. T\u1eadn d\u1ee5ng nh\u1eefng \u01b0u th\u1ebf c\u1ee7a th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, \u0111\u1ee9ng tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf \u0111ang ph\u1ea3i ph\u1ee5c h\u1ed3i sau \u0111\u1ea1i d\u1ecbch, nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u201ckh\u00f4ng t\u1ed1n k\u00e9m\u201d ch\u1eafc ch\u1eafn s\u1ebd tr\u1edf th\u00e0nh h\u00e0nh trang h\u1eefu \u00edch cho c\u00e1c b\u1ea1n thi\u1ebft k\u1ebf tr\u1ebb tr\u00ean con \u0111\u01b0\u1eddng hi\u1ec7n th\u1ef1c \u01b0\u1edbc m\u01a1 th\u1eddi trang c\u1ee7a m\u00ecnh.<\/p>\n<p><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSckiL6u5pn2Ezx_BWDS6yVk0lZY63qGu2NTj0SMf5-DfAJgrg\/viewform\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/btn_tuvan_0-52.jpg\" style=\"width:50%\" title=\"btn_tuvan_0-52\" srcset=\"https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/btn_tuvan_0-52.jpg 1024w, https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/btn_tuvan_0-52-395x64.jpg 395w, https:\/\/ntc33.net\/event\/wp-content\/uploads\/sites\/9\/2021\/12\/btn_tuvan_0-52-474x76.jpg 474w\"><\/a><\/p>\n<p><strong>Th\u00f4ng tin v\u1ec1 di\u1ec5n gi\u1ea3:<\/strong><\/p>\n<p>H\u1ecd v\u00e0 t\u00ean: Tr\u1ea7n Minh \u0110\u1ea1o (Tom Trandt)<br \/>\nL\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng: Fashion<\/p>\n<p>Th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt:<\/p>\n<ul>\n<li>N\u0103m 2011 &#8211; 2015:\u00a0Theo h\u1ecdc v\u00e0 t\u1ed1t nghi\u1ec7p C\u1eed nh\u00e2n Thi\u1ebft k\u1ebf th\u1eddi trang t\u1ea1i Parsons The New School for Design, New York &#8211; ng\u00f4i tr\u01b0\u1eddng c\u1ee7a nh\u1eefng \u201ct\u01b0\u1ee3ng \u0111\u00e0i th\u1eddi trang\u201d nh\u01b0 Marc Jacobs, Anna Sui, Jason Wu, Alexander Wang.<\/li>\n<li>N\u0103m 2014:\u00a0Nh\u1eefng thi\u1ebft k\u1ebf c\u1ee7a anh \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y \u1edf The Met &#8211; Metropolitan Museum of Art, \u0111\u1ea1i di\u1ec7n tr\u01b0\u1eddng Parsons trong cu\u1ed9c thi c\u1ea5p qu\u1ed1c gia do b\u1ea3o t\u00e0ng t\u1ed5 ch\u1ee9c xoay quanh ch\u1ee7 \u0111\u1ec1 Met Gala: Charles James &#8211; Beyond Fashion.<\/li>\n<li>N\u0103m 2016:\u00a0Nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c S\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang M\u00f4i \u0110i\u00ean.<\/li>\n<li>N\u0103m 2018 &#8211; 2019:\u00a0M\u00f4i \u0110i\u00ean, \u0111\u1ea1i di\u1ec7n Vi\u1ec7t Nam, \u0111\u00e3 xu\u1ea5t s\u1eafc l\u1ecdt v\u00e0o v\u00f2ng chung k\u1ebft c\u1ee7a International Fashion Showcase 2019 &#8211; ch\u01b0\u01a1ng tr\u00ecnh t\u00ecm ki\u1ebfm, \u0111\u00e0o t\u1ea1o v\u00e0 gi\u1edbi thi\u1ec7u nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf tr\u1ebb ti\u1ec1m n\u0103ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n<li>N\u0103m 2019:\u00a0\u0110\u01b0\u1ee3c vinh danh t\u1ea1i Elle Magazine\u2019s Warrior of The Year Award.<\/li>\n<li>N\u0103m 2020:\u00a0C\u00f3 m\u1eb7t trong danh s\u00e1ch 30 Under 30 c\u1ee7a Forbes Vi\u1ec7t Nam.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u b\u1ea1n tr\u1ebb trong ch\u00fang ta v\u1eabn ngh\u0129 r\u1eb1ng x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang \u0111\u00f2i h\u1ecfi nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 v\u1eeba thi\u1ebft k\u1ebf s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m, l\u00e0m marketing, th\u00e0nh l\u1eadp flagship store, t\u1ed5 ch\u1ee9c c\u00e1c show event hay h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOL \u0111\u1ec3 truy\u1ec1n th\u00f4ng\u2026 Th\u1ef1c t\u1ebf c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady? Nh\u00ecn l\u1ea1i th\u1ecb tr\u01b0\u1eddng th\u1eddi trang Vi\u1ec7t Nam, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn m\u1ed9t l\u00e0n s\u00f3ng Local brand (Th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed9i \u0111\u1ecba) m\u1ea1nh m\u1ebd v\u1edbi nhi\u1ec1u m\u00e0u s\u1eafc m\u1edbi l\u1ea1, \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi th\u1ebf h\u1ec7 \u201cYoung designer&#8221; Gen Y,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,35,11,1,21],"tags":[31],"acf":[],"_links":{"self":[{"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/posts\/2901"}],"collection":[{"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/comments?post=2901"}],"version-history":[{"count":1,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/posts\/2901\/revisions"}],"predecessor-version":[{"id":2904,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/posts\/2901\/revisions\/2904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/media\/2905"}],"wp:attachment":[{"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/media?parent=2901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/categories?post=2901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ntc33.net\/event\/wp-json\/wp\/v2\/tags?post=2901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}