Last week Mr. Le Minh Thanh from Hospitality Department, Hoa Sen University gave an inspiring presentation about the impact of social media on hotel booking decisions. The presentation has initiated a lot of interesting discussions from the attended researchers. In keeping with that spirit, Mr. Thanh has kindly agreed to have another presentation this week, in the first session (9:00-10:30), to further discuss his research results and to share his experience about the publication process. This will be very useful for ones who want to find a challenging and “hot” research topic in the related field and wish to publish their research results.

In the second session, Dr. Doan Minh Chau from FEC, Hoa Sen University will give a presentation about “Service Science – An Integrated Science For Economics Activities“. Dr. Chau is an active researcher in service science and has had a number of publications on this topic. We will surely learn many new things from her presentation.

Abstract:

Having been centered in 2004 by IBM Corp., through over 10 years of research and development, service science has become an integrated science for the economics activities. The world economy now goes around the service activities by “all economies are service economies” (Vargo & Lusch, 2004).  The concept of service science changed the way peoples do business and exchange the value. The value of the economics activities shifted from value in exchange to value in use. That leads the change of mindset and execution in the economics activities. Service science seeks for research on the system, institution and experience from both firms and employees to raise the productivity and create innovations in the business processes. This presentation introduces about the concept of service science and some of its significant applications on many fields of the economics.